Create Demand for your Talent

Create
Demand for
your Talent:
How to Position Lynn Hazan
Lynn Hazan& Associates, Inc.
Yourself as a Executive Search Firm
for Marketing and
Subject Matter Communications

Expert lynn@lhazan.com
www.lhazan.com
312-863-5401

VUCA: The “New Normal”

 Volatile
 Uncertain
 Complex
 Ambiguous

 Derived from military vocabulary in the
1990’s
© 2012 Lynn Hazan & Associates, Inc.

Barb Cheng,
The VUCA Antidote founder, president,
and CEO of
Executive Core

Vision

 With a clear vision, creative space opens up
for innovations.

Barb Cheng,
and CEO of
Executive Core

 Vision
Understanding

 Listening and understanding can help
leaders discover new ways of thinking and
acting.

Barb Cheng,
and CEO of
Executive Core

 Vision
 Understanding
 Clarity

 Clarity works because people are so
confused that they grasp at anything that
helps them make sense out of chaos.

Barb Cheng,
and CEO of
Executive Core

 Vision
 Understanding
 Clarity
 Agility

 Leaders must be ready for surprises. Have
practices which support agility.

Welcome to New Era at Work
 Multi-generational
groups
 Diverse talent pool
 Real
and virtual
spaces
 Technology
enhanced
 Reverse mentoring


War for Talent
 Employers ARE Hiring!
 Toptier candidates
being courted;
getting multiple
offers.
 Intense competition
for talent
 Speed is important


Clients Seek 21st Century Skills
 Creativity &  Technology Literacy
Innovation  Flexibility&
 Critical Thinking & Adaptability
Problem Solving  Initiative & Self
 Communication & Direction
Collaboration  Social & Cross
 Productivity & Cultural Skills
Accountability  Information Literacy
 Leadership &  Social Media
Responsibility Literacy


Must have skills for candidates
 Writing  Managing clients,
 Analytic/Quantitati supervisory skills
ve
 Foreign Language
 Social Media &
digital skills skills
 Collaborative work  Do more than less!
styles
 Industry specific
experience
 Strategy and tactics
 Biz Dev


Re-Define Yourself in a Changing
World
 Who are you?
 What do you want to
do?
 Reinvent yourself, your
skills
 Strengths & core
competencies


What are you strengths and core
competencies?

www.inventuregroup.com


Lynn’s Top Five Traits

© 2012 Lynn Hazan& Associates, Inc.

The New Flexible Workplace
 Companies offer:
 flex-time

 work from home options
 alternative
tracks for
advancement
 Entirestaff not always
at office at same time.


Patterns of Behavior
Candidates behave in Companies behave in
a certain manner. a certain manner.

 Recognize patterns
 Make them work for you
 Create a competitive advantage
 “A” candidates


Recognize Trends & Have Them
Work for You
Organic
Whole Foods

Animals’ Rights Fair Trade
PETA Starbucks

Fringe to
Mainstream

Environmental Workers’ Rights
GreenPeace Nike

Global Warming
Al Gore

STEM: Jobs In Demand

Science
Technology
Engineering
Math

Top 5 Growing Industries
Hiring Today
 Media

 Engineering

 Healthcare

 Account Services
 Consulting

According to Yahoo! © 2012 Lynn Hazan & Associates, Inc.

Health Care
 Preventative care
 Electronic medical
records
 Professional
associations
 Direct service
providers
 Continuing
education
 Geriatric services


Technology is growing
 Payoff from R&D
 Biotechnology

 Disruptive Technology
 Energy Innovations
 Clean Tech
 Mobile Devices (smart phones, tablets)
 Apps – “App Economy”


Recent Placements at LH&A
 Marketing Manager
 Freelance Research Strategist-Milwaukee
 Freelance PR - Media pitching
 Social Media Manager
 Member Outreach Representative
 Director of Corporate/IT Communications
 Account Management (PR)


Current Needs at LH&A
Positions Categories

 Sales  Health Care
 General  Consumer Electronics
Management  Professional Services
 Marketing  Medical Devices
Communications
 Consumer Durables
 Business  Professional
Development Associations
 Public Relations  Retail
 Digital PR  Professional Training


Boomers in the Workforce
 60 is the new 40
 Anticipated brain
drain
 Delay retirement
 Healthcare = best field for workers 50 +
 AARP’s “Best Employers for workers over
50”


Boomers and Beyond
 SuccessfulBoomers create demand for
talent and start their own business
 freelance

 consulting

 Re-invent work
after retirement


What makes you
extraordinary?

What are you a subject
matter expert in?
Write your answers.


Be a subject matter expert
 Know your subject matter and best
practices
 Have experiences to relate
 Speaking
engagements to share your
knowledge


21st century expert is online!
 Blogs and video  Webinars
blogs  Online
 eBook presentations
 e-zine articles  Social media


Marketing Yourself
 Always market yourself
 Innovation– What new
services can you offer?
 Nonprofit/Pro-Bono projects
 Join
professional
associations
 Be an active member!
 Position yourself as a leader!


What are your spheres of
influence?
Community
Organizations
Professional Places of
Associations Worship

Schools /
Universities You Social Clubs

Online Groups ???

Arts/Culture


What is your unique
positioning statement?
What makes your services special?


Unique Positioning Statement
Why employer or client should hire you

Summary statement for resume

Lead off for a successful interview

How to Create Your UPS
What makes you unique?

What makes you special?

What’s your story?
?
?

Elevator Speech
 30-60 second speech
 Reasons why employer should hire you
 What can you bring to the employer?
 Make it interesting!
 Practice! Practice! Practice!


Try it out: Paired Share
 Why you should hire me?
 Make it interesting!
 Time: 1 minute each


The Hemmingway Challenge

Write a story
in only 6 words.


For Sale. Baby shoes.
Never worn.


What’s your story in 6
words?


How to get yourself on the
“A-List”

?


Building your credibility
BE VISIBLE!
 Where are other experts?
 Real-world organizations
 Personal websites or blogs
 Online social networking sites
 Have you Googled yourself lately?
 Is your profile/blog/content accessible?
 Were you mentioned in articles or on sites?
 Manage your online reputation!


 Post / share new content
 Case studies
 Relevant news articles
 Recycle content from different formats
 Participate in discussions
 Start discussions by asking questions
 Offer feedback, opinions, or experiences


 Think about the platform
 Multi-media – pictures, video, podcasts,
webinars, slide presentations
 Is video better than audio?
 Should I write a blog post or a tweet?
 Be accessible
 Promote organizations or events on your profile
 Review a conference on your blog
 Share your blog posts with your followers

Create content to get noticed!
 After posting
presentation, LH&A
featured on
SlideShare’s Career
front page

 Lynn is also a Platinum
Author at
EzineArticles.com


Don’t forget about etiquette
 Be kind!
 Make positive contributions to discussions or
conversations
 Watch for tone of voice (punctuation)
 DON’T USE ALL CAPS!
 Grammar still matters
 Revise and review before posting


Continuing Education
 Vital to surviving in a competitive market
 Formal and informal training
 Online content
 Webinars

 up-to-date on new
technology
 Pass on knowledge


Trend Blog/Resources
 Trendwatching.com

 Futurist: David Houle’s blog for hot tips:
 Evolutionshift.com

 Marketingcharts.com

 McKinsey Global Institute Publications


Trend Blog/Resources
 Local/National newspapers
 Trade specific publications
 Radio programs / Podcast / Videocast


In the spirit of sharing:
The State of the Internet
Henry Blodget and Alex Cocotas
Oct. 1, 2012

http://www.businessinsider.com/state-of-
internet-slides-2012-10


A Wise Man Once Said…
"It had long since come
to my attention that
people of
accomplishment rarely
sat back and let things
happen to them. They
went out and happened
to things.”

Leonardo Da Vinci


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on the sign up sheet!

Email Lynn at: Lynn@lhazan.com


55 E. Washington St.
Lynn Hazan  Suite 715
Chicago, IL 60602
Lynn Hazan&
312-863-5401
Associates, Inc. lynn@lhazan.com
www.lhazan.com
@lynnhazan


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