It’s 2011 and companies are hiring. Find out what’s hot and where the needs are. In this presentation, executive recruiter Lynn Hazan, focuses on careers in marketing and communications. She also discusses the new models of hiring, demographic shifts and the impact of technology. You will be surprised to learn that there is a shortage of talent in certain sectors. Discover how you can position yourself, create demand for your talent and become the candidate of choice. Learn how to use social media tools, including Linkedin, Twitter, SlideShare, and e-zine, to be seen as a subject matter expert.

1. Hiring Trends 2011 & How to Create Demand for your Talent Lynn Hazan President, Lynn Hazan & Associates, Inc. Executive Search Firm for Recruitment in Marketing and Communications [email_address] www.lhazan.com 312-863-5401 April 11, 2011 © 2011 Lynn Hazan & Associates, Inc.

2. Patterns of Behavior Candidates behave in certain manner Companies behave in certain manner Recognize patterns, make them work for you = Competitive Advantage We seek consistency “ A” candidates only

3. Recognize Trends & Have Them Work for You Humane Treatment of Animals PETA © 2011 Lynn Hazan & Associates, Inc. Organics Whole Foods Global Warming Al Gore Environment Green Peace Fair Trade Starbucks Workers ’ Rights Nike Fringe Center/Mainstream

5. Top Trends of the Past Decade Top 10 B-to-B marketing trends! June 14, 2010 B-to-B Magazine Kate Maddox © 2011 Lynn Hazan & Associates, Inc.

6. Rise of the CMO © 2011 Lynn Hazan & Associates, Inc.

7. Budgets Shift to Online Media © 2011 Lynn Hazan & Associates, Inc.

8. Data-driven Marketing © 2011 Lynn Hazan & Associates, Inc.

9. New, Improved Metrics © 2011 Lynn Hazan & Associates, Inc.

10. Dominance of Search © 2011 Lynn Hazan & Associates, Inc.

11. Explosion of Social Media © 2011 Lynn Hazan & Associates, Inc.

12. Online Video Takes Off © 2011 Lynn Hazan & Associates, Inc.

13. Evolution of Events © 2011 Lynn Hazan & Associates, Inc.

14. Green Marketing

16. Globalization © 2011 Lynn Hazan & Associates, Inc.

25. Client Sweet Spots: Candidate Profiles © 2011 Lynn Hazan & Associates, Inc. 3 years 5 years 7 years 8 years 10 years

26. Hiring Trend Report 2011 © 2011 Lynn Hazan & Associates, Inc.

31. HELP! I lost my iphone "Find My iPhone” App Locates and Remotely Locks Your Device; MobileMe Mail Updates

33. Generational Differences Meyer, Ann. “ Closing the Gaps Between the Ages.” Chicago Tribune , 21 July 2008 © 2011 Lynn Hazan & Associates, Inc.

34. Population by Generation 2005 U.S. Census © 2011 Lynn Hazan & Associates, Inc.

44. What cities are HOT : © 2011 Lynn Hazan & Associates, Inc.

54. What is your UPS? © 2011 Lynn Hazan & Associates, Inc.

55. Thinking Outside the Box “ It’s using unconventional ways to gain conventional goals.” © 2011 Lynn Hazan & Associates, Inc. -- Jay Conrad Levinson, credited as the father of guerrilla marketing

58. How to get yourself on the “A-List” Use of Social Media! © 2011 Lynn Hazan & Associates, Inc.

59. Create Content on SlideShare © 2011 Lynn Hazan & Associates, Inc.

60. After posting presentation LH&A featured on SlideShare ’s Career front page: An endorsement from SlideShare © 2011 Lynn Hazan & Associates, Inc.

61. Post a Slidecast © 2011 Lynn Hazan & Associates, Inc.

62. © 2011 Lynn Hazan & Associates, Inc.

64. A Wise Man Once Said… "It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." --Leonardo Da Vinci © 2011 Lynn Hazan & Associates, Inc.