Lynn Hazan lets us know what it means to be your own brand manager. Lessons on how to dig deeper when defining what YOU do and how to translate that to potential employers. Lynn teaches us how to avoid wasting time on fluff words and how to put our skills into concrete terms. Cultivate your brand and magnify your strengths through content marketing through carious channels.
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What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent 6/20/13
1. What Makes You Best in
Class?
The Inside Story of the Brand “You”.
Lynn Hazan
President, Lynn Hazan and Associates, Inc
Lynn@lhazan.com
www.lhazan.com
312-863- 5401
2. What Is A Brand?
It is more than a name, symbol, design.
“It is what people say about you when
you leave the room “
Identifies and differentiates a
product/service from competitors.
4. What Are Your 4 P’s (or your
co’s)?
My Product is ________________,
Place______________________,
Promotion__________________,
Price_______________________
5. VUCA Describes Business
Today- The New Normal
Volatile
Uncertain
Complex
Ambiguous
(Derived from military vocabulary in the 1990’s)
7. War For Talent
Employers are hiring
Looking for top candidates
Top candidates receive multiple offers
Brand yourself well and create demand
for your talent.
8. 5 Tips – Brand Yourself/Your
Biz
# 1: Promote your talent
Who are you?
How are you seen?
17. Sign Up For The Free Orbiter
Monthly Newsletter
Go to:
http://www.orbitmedia.com/newsletter-
pages-72.php
Andy Crestodina
andy@orbitmedia.com
18. How to manage what people see
when your name is searched
Website and blog under domain name
Social media presence
19. 5 Tips – Brand Yourself
# 3: Be visible
Where are other experts?
Post/ Share new content
Participate in discussions
Think about the platform
Be accessible
20. Be A Subject Matter Expert
Share best practices
Have experiences to relate
Speaking engagements to share your
knowledge.
Webinars, conferences, live
conferences, white papers, videos.
21. Great tools for content
visibility
SlideShare (part of Linkedin)
Lynn posts presentations- LH&A
featured on SlideShare’s Career front
page
22.
23.
24.
25. EzineArticles.com- Lynn Platinum
Author
-Interviewing to Win a Job Offer
-Companies are Hiring.: Don’t Fumble Your
Chances
26. 5 Tips- Brand Yourself
#4: Set up SMART goals like a
marketing campaign
S pecific
M easurable
A ttainable
R EALISTIC
T imely
27. 5 Tips - Brand Yourself
#5: Re-Define Yourself in a
Changing World
The world is constantly changing. You
have to change with it.
28. Must Have Skills For
Candidates
Marketing
Writing
Analytic/Quantitative
Social Media & digital skills
Collaborative work styles
29. Must Have Skills Continued
Managing clients, supervisory skills
Foreign Language skills
Do more with less!
Industry specific experience
◦ Strategy and tactics
◦ Biz Dev
30. What Companies Seek: 21st
Century Skills
Creativity and
Innovation
Critical Thinking
& Problem
Solving
Communication
& Collaboration
Productivity &
Accountability
Leadership &
Responsibility
31. What Companies Seek
Continued
Technology
Literacy
Flexibility &
Adaptability
Initiative & Self
Direction
Social & Cross
Cultural Skills
Information
Literacy
Social Media
Literacy
32. Sign Up For Lynn’s E-jobs
A free, confidential listserv from LH&A
Clearly print your name and email
address on the sign up sheet!
Join Today!
33. Join Lynn Hazan’s Career
Portal
Comprehensive resume review
Access to more than 1,000 job boards
Access to valuable free job search
resources and webinars.
Join today:
http://www.mylynnhazancareer.com/
34. Lynn Hazan
Lynn Hazan &
Associates, Inc
55 E. Washington St.
Suite 715
Chicago, IL 60602
312-863-5401
lynn@lhazan.com
www.lhazan.com
@lynnhazan