1. Leadership Stories-Values in Action and
The Tale of The Quirky Accountants
Last week, just after I’d posted my
blog on Values I met with my
accountant Russell Smith for our
yearly review meeting and lunch
(thanks Russell!). Back in his office
afterwards I met some new
members of his team and he
showed me the Values that were
painted on the office wall (I loved
this – part of the fabric of the
building, not on a separate plaque
or sheet of paper!)
The company values are these:
A. Innovate systems so that we never make the same mistake twice
B. Do whatever it takes so our
clients become raving fans
C. Be passionate, fun and
(sometimes) quirky* (now how
many of you are surprised at that
for a firm of accountants!)
D. Care for people’s happiness,
fulfilment and well-being
E. Seize every moment as an opportunity to grow and learn so we always give our
best
I love these values – they mean something. They are inspiring and yet grounded in
reality.

2. Not like:
‘We aim to provide great customer service’
What does that mean?
Now, some of these values can be measured quantitatively (an occasional client
survey, for example) but as Russell says ‘just because you can’t measure something it
doesn’t mean it’s not important’. A better question to ask is ‘what stories can we
tell this month that show we have lived our values?’ No stories? You’re in trouble!
Stories can be so much more powerful than data in bringing values to life.
Never one to miss an opportunity, I asked Russell what guidance he would give to
other teams or organisations looking to get real clarity on their own values. Here are
his top tips;
1. As a leader/business owner be clear on your own personal values first. Write
them down. This helps you see if you really are living congruently according to your
values.
2. Spend time with your immediate team getting real clarity on what your
organisation (or your team) is really about (not what you aspire to be – what you are
really like.) Russell’s team asked themselves: ‘ What are we actually like? Is that
good or bad’? For Russell, this was a two day exercise involving heart searching,
honest conversations and really getting under the skin of who they were as
individuals and as a team.

3. 3. This one I love – spend time as a senior team living and breathing the chosen
values before sharing them with the wider team. The values have to really ‘hit the
heart’ for everyone. The senior team did this for six months before introducing
them more widely across the organisation.
4. Values should be expressed in a sentence and five values is probably the
maximum you need!

5. If you do this purely as a marketing exercise you’re missing the point.
6. Once you’ve got your values in place, review them quarterly with each team
member but also ask yourselves ‘how are we living these values as a team’?
Having values written down makes it much easier to:

Recruit the right people – they ABSOLUTELY MUST share the same values
(even if they are technically brilliant, if they don’t share the values they won’t
get hired)
*if you want to know how they are ‘sometimes quirky’ – Ask Russell
www.rsaccountancy.co.uk but colour themes and cupcakes might give you a clue.
Till next time
Lynn

4. Lynn Scott Coaching Ltd
High Wood Barn
Rathmell
North Yorkshire
BD24 0JX
T 01729 840045
E pat@lynnscottcoaching.co.uk
www.lynnscottcoaching.co.uk