#WeAreRHODY #BIGpicture #Interview with #DAVIDFRANK #GLOBAL #NIKE #BASKETBALL #RI #Beaverton #Oregon

PRESENTSPRESENTS
BIG PICTURE
INTERVIEWS
BIG PICTURE
INTERVIEWS
@MADINK401 #ILLUSTRATION #ART #CULTURE #INNOVATION #STUDIO #RHODEISLAND #02874@MADINK401 #ILLUSTRATION #ART #CULTURE #INNOVATION #STUDIO #RHODEISLAND #02874

PRESENTS
BIG PICTURE INTERVIEWS
PRESENTS
BIG PICTURE INTERVIEWS
@MADINK401 #ILLUSTRATION #ART #CULTURE #INNOVATION #STUDIO #RHODEISLAND #02874@MADINK401 #ILLUSTRATION #ART #CULTURE #INNOVATION #STUDIO #RHODEISLAND #02874
DAVID FRANK OF GLOBAL NIKE
BASKETBALL
TAUG TALKS WITH

© 2014 @MADINK401 #ILLUSTRATION #ART #CULTURE #INNOVATION #STUDIO #RHODEISLAND #02874© 2014 @MADINK401 #ILLUSTRATION #ART #CULTURE #INNOVATION #STUDIO #RHODEISLAND #02874
Ok, #RHODY wants to know how you came from
the smallest state in the #Union to #Global #Brand
#Design at #Nike - one of the world’s premier
#active #lifestyle brands!
I think a lot of it was just timing, really. I'm originally from New York/New Jersey, but
moved to Rhode Island around middle school age. Growing up, it was great to have the
experiences and lessons learned from the grit and edge of New York, but then to also
have the beach/ocean/coastal lifestyle of Narragansett.
Following college (#Syracuse) I came back to RI to take some courses at #RISD and also try
and figure out what exactly I wanted to do. After a couple of smaller jobs, I was approached
by PUMA in Boston, who were trying to grow their internal brand design team. Timing
wise, it was perfect, since there was really an opportunity to grow with the brand and
experience LOTS of trial by fire.
I was with PUMA for about 4 years, and as much fun as I was having in that role, I felt
like I needed to switch it up. It was was a point in my life that I was either going to take
another job and probably stay in the northeast my entire life, or move somewhere that
I hadn't experienced before. Once the opportunity at Nike came up, all the pieces really
just came together and it was a tough one to turn down. 6+ years later, it's been one of
the best decisions of my life and given me opportunities that I never imagined I'd have.

It's tough for me, because I think the romance and imagination associated with
athletes like Michael, is shaped differently nowadays. I could probably go online right
now and through a Tweet or Instagram or whatever, find out what your favorite athlete
ate for breakfast. We know so much about these guys/girls that the folklore associated
with their accolades is just viewed through a completely different lens then
it was during the early MJ/Nike days.
#WeAreRHODY heard you know Jordan? Nike has always
collaborated with the worlds most elite athletes. #MichaelJordan
defined the #JustDoIt" brand during his legendary career in the
#NBA. Times always... change - #JustSelfie! Who
would you imagine to be a #RoleModel for the
next generation?
Part of that role model mentality, I think was created by us individually and was very fantasy
driven and personal. It becomes a little bit different when so many of those blanks are filled in for
us, so looking forward to next generation, it's really interesting to watch how the abundance
of information available shapes role models differently now than it did 30 years ago
(yes…MJ's rookie year was that long ago…).
When Michael dunked from the free throw
line, you may have heard about it at school or
at work, or if you were lucky enough, saw it
live…but then that was it. There wasn't a 24
hour sports channel, youtube, DVR, twitter, Instagram,
etc., to watch, replay, and obsess. You had to go days,
weeks, in some cases months, just processing that
single moment through your imagination, which really
gave you the opportunity to build guys like Michael up
to whatever YOU wanted them to be.

#Innovation is the #BUZZ word making #waves in the
#OceanState and all over the #Twittershpere. What does
innovation mean to you as a designer? How does the #chase
for innovation inspire the #Nike Brand #Story projects?
To me, innovation in communication design is really
about trying new techniques and experimenting
within mediums as a way to express ideas.
Dimensionalizing dialogue so that we're able to
story tell beyond just images, but really taking
advantage of all the other various mediums (digital;
social: retail; etc) in unexpected ways. I love seeing
someone's work re-contextualized via that
particular channel (as opposed to just pushing the
same content you made for print, retail, digital, etc)
and as a result giving you a completely different
impression of how they are delivering their work.
Like, for example, when I see something in the social media space where someone completely rethinks and
redefines the way they are using this tool to communicate an idea…kind of blows my mind. It's super inspiring
to see individuals or groups explore way beyond what these medium's are "supposed" to be used for, and create
a new way of sharing ideas, that almost reshapes the users experience.

#Nike #FuelbandSE is like wearing your own personal life
coach on your wrist! #Social #technology has changed the
way we interact with leading consumer products. How does
technology (bio-metrics-bro!) influences the next generation
product design and consumer experience?
Speaking as a consumer myself, I think leveraging technology to fill in a lot of
blanks that existed before, is an amazingly impactful thing. Messaging and brand
communications have moved from a place of "let us tell you how this will make
you better at _____" to "let us show you how this will make you better at
______". I think a lot of us now have the opportunity to really see what a product
does, what the innovation does, and how it can benefit us directly, without having
to take someone's word for it.
On the social front, currently there is more
access to the consumer voice than ever
before. So many different channels of social
engagement, where people are sharing their
opinions on brands and products without
even being solicited. The challenge becomes
how do you metabolize that data and allow
to impact design and decisions
without getting overwhelmed by the sheer
volume.

You know we like to run in #Narragansett, especially the
#BlessingOfTheFleet. How does moving your feet and living a
active lifestyle fuel the imagination? What do you do outside
of the office to keep the your personal creativity rolling free?
The more irregular my schedule has become, the tougher it's been for me to find that
regimented "thing" that I can consistently do to stay active. No matter where I'm traveling,
no matter what the weather, and no matter what the time of day, going for a run is the one
thing I know I can just go out and do without needing a gym, a court, a class, etc. It's pretty
liberating to just be able to grab my headphones, my shoes, a shirt and shorts and take off.
Travel inspires my creativity and indirectly, running has helped fuel that passion as an
amazing vehicle for me to absorb and connect with some of the locations that I've been
fortunate enough to visit. Finding that obscure running route and getting lost down some
of the side streets, really gives me an opportunity to experience more than just the parts
of the city that it's easy to see on the surface level. It's become an excuse to wander into
some super interesting parts of the cities that I've been too.

I think it depends upon what you want to get out of it.
When you're designing in the commercial space you're ultimately designing for a client, so
regardless of how much of your personal expression you sprinkle into it, there are still certain
guardrails that you have to apply to your work. In so many ways, those guardrails can present
unique creative challenges, but you should be aware going in that in a lot of cases you may
need to yield a little bit of your creative license to the overall communication objective. There
will be times when you'll do absolutely killer work, but it misses on part of the messaging
statement and as a result has to change, which can be a bitter pill to swallow.
To me, regardless of whether you design for yourself or for a corporation, the
most important thing you can have is a strong point of view. Having a focused
style, aesthetic and voice is what defines your work, so once you have that, really
determining how or where you want to use it should be the easy part.
What #advice would you give #students
interested in entering the commercial design
industry versus racing to develop their own paths
by developing their own #personal brands?

@MADINK401@MADINK401
#WeAreRHODY • #OceanState #Innovation through #Culture #Art #Design #Illustration • #MADInk #Studio#WeAreRHODY • #OceanState #Innovation through #Culture #Art #Design #Illustration • #MADInk #Studio

#WeAreRHODY #BIGpicture #Interview with #DAVIDFRANK #GLOBAL #NIKE #BASKETBALL #RI #Beaverton #Oregon

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#WeAreRHODY #BIGpicture #Interview with #DAVIDFRANK #GLOBAL #NIKE #BASKETBALL #RI #Beaverton #Oregon