De rol van mobiel in de hedendaagse reclame. Mediamonks heeft al talloze reclame prijzen op haar naam staan. Nu met het explosieve mobiele gebruik laten zij zien wat de rol is van mobiel in de hedendaagse reclame. MediaMonks is een creative digital productie bureau en we werken exclusief voor Reclame bureau’s om digitale campagnes te produceren.

1. Marcom 2014
MOBILE
CAMPAIGNING

2. After sailing round Europe for a living,
former skipper Victor dropped his
anchor in the choppy waters of
Hilversum (just outside of
Amsterdam). He has been dedicated
to levelling up digital campaigns as
Partner and Managing Director of
MediaMonks since Internet Explorer 5
(that’s 2003!).
MOBILECAMPAIGNING
Superb superintendent of everything
mobile. Makes sure concepts big and
small fit into your pocket.
Victor Knaap
Main Monk
Coen Doolaard
Head of Mobile

3. WE ARE
MEDIAMONKS

4. MediaMonks, the biggest creative
digital production agency on the
planet+
. We work with the world’s
best agencies for top brands, to turn
great ideas into successful digital
campaigns.
+Allegedly, current Monk-count is 200
ABOUT

5. We are a
Creative
Digital
Production
company
!
BRANDS
AD
AGENCIES
MEDIAMONKS
DIGITAL
CAMPAIGNS

6. !
THE MOST
AWARDED
DIGITAL
PRODUCTION
AGENCY OFTHE
WORLD+
+BY THEFWA IN 2013
– FWA HALL OF FAME
– 21 FWA’s + 1 SOTM + PCA 2013
– 3 WEBBIES
– 17 LOVIE AWARDS
– 5 CANNES LIONS & INNOVATION
NOMINATION
–14 EUROBEST AWARDS INCLUDING 1X
GRAND PRIX
–11 SPINAWARDS (NL)
–3 SAN ACCENT AWARDS (NL)
–2 MEDIA & MARKETING AWARD (NL)
–1 MERCUR AWARD (NL)
2013
ACROSS MULTIPLE DIGITAL DISCIPLINES;
INTERACTIVE FILM, FLASH, HTML5, GAMES, MOBILE APP,
BROWSER BUILDS, ETC

7. Showreel

8. Translating great ideas into mobile
campaigns, using the unique
elements of the medium. Our broad
digital experience, enables us to work
technology and platform independent.
!
MOBILE

9. MOBILE IN
CAMPAIGNS
TELLING TALES WITHTECH

10. Let’s take a look at three cases
where creativity and mobile
technology have come together
to produce something brilliant.
BEHIND THE SCENES

11. !
!
UNDERSTANDINGTECHNOLOGY
IS CRUCIAL
TO ROLL OUT A MOBILE
CAMPAIGN
AFTER ALL…

12. “ADVERTISING IS 80%
IDEA, BUT ALSO 80%
EXECUTION.”
Sir John Hegarty

13. CASE #1:TELLING TALES BY
MOBILETECH

14. TO PROMOTE GEOX
‘AMPHIBIOX' (WATERPROOF)
URBAN FOOTWEAR.
Goal

15. PROVETHEY’RE
WATERPROOF
(ANDTHIS TIME,
CITYPROOF).
Strategy

16. GEOX
7 DAYS OF RAIN!
One brave soul and seven days
of non-stop rain,
in sunny Barcelona.
!

18. Let’s take a look at the mobile
tech that enhanced this
campaign’s execution:
TECH TALK

19. MULTI-PLATFORM
DESIGN

21. FLOW & UX

22. DESIGN

24. !
•700,000+ unique visitors in six weeks
•Average time on the website was 3+ minutes
•Almost 800% more attention from mobile and
tablet devices, compared to previous year’s
campaign
•Awards Site of the Day; Bronze and Silver Epica
Awards; FWA MotD and SotD Awards; 2x Bronze
Eurobest Awards, 2x Silver Eurobest Awards, 1x
Gold Eurobest Award and the Promo &
Activation Grand Prix.
THE OUTCOME OF 160% EFFORT

25. CASE #2: A DIFFERENTTYPE OF
TECH FOR A DIFFERENTTYPE OF
TALE.

26. !
USE GOOGLETECHNOLOGYTOTELL
THE STORY OFTHE MISUNDERSTOOD
CITY OF MARSEILLE
!
!
!
Goal

27. BY USING GOOGLE STREET VIEW
WE HELPED TOTELLTHE STORY
OF THE STREET ARTIST OF
MARSEILLE DURINGTHE NIGHT.
Strategy

28. GOOGLE
NIGHT WALK
Explore the sights, sounds
and soul of Marseille in this
interactive Nightwalk.
!
!

30. Let’s take a look at the tech that
enhanced this campaign:
TECH TALK

31. IMMERSIVE MOBILE WEB
EXPERIENCE

34. •2 million unique visitors
•40 million social impressions
•88 million PR impressions
•Press was most about the mobile experience
•proclaimed best use of google maps (mobile)
•FWA nominee
THE OUTCOME OF 160% EFFORT

35. A GREAT IDEA & BOLD MOBILETECH
THAT SOLVES
A VERY SERIOUS PROBLEM
AND FINALLY…

36. 14 MILLION+ SOUTH AFRICANS
Vulnerable to food
insecurity
THE PROBLEM

37. THE PROBLEM
A HUGE AMOUNT OF SCHOOL KIDS DON'T
GOTO SCHOOL BECAUSE THEY HAVE TO
WORK FORTHEIR FOOD.

38. 25¢ $120Can feed a child for a
day.
Can feed a child for a
school
year.
THE SOLUTION
ENSURETHERE IS A FREE LUNCH FOR
THEM AT SCHOOL.

39. The Charity

40. COME UP WITH A SUSTAINABLE SOLUTION
TO FEED SOUTH-AFRICAN KIDS IN SCHOOL
THROUGHOUT THEYEAR, SO THEY STAY IN
EDUCATION.
Goal

41. People are passionate about food
They spend $992 billion a year eating out
They love it so much they take
photos of it constantly.
}
49% 6M
49% of all food photos on
the web are user-
generated photos shared
socially.
6million+ photos of food
on Instagram alone.
Insight

42. HOW DO WE FEED PEOPLE
WITH FOOD PICTURES?

43. FEEDIE
!
!
An app that turns foodies into
feedies by transforming
shared food photos into
actual shared food.
Big idea

46. Let’s take a look at the tech that
enhanced this campaign:
TECH TALK

50. !
•Currently running in NY, LA and Johannesburg
•600 million media impressions
•Traditional press coverage including Vogue, The
Huffington Post, Vanity Fair, Wall Street Journal
and Time
•1,000s of social media posts
•12 million meals shared so far!
THE OUTCOME OF 160% EFFORT

51. FEEDIES COMINGTOTHE
NETHERLANDS SOON!

52. THANKYOU