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1
Verhoog relevantie
met mobiele apps
en push berichten
Peter Broekroelofs
CTO
PUT PEOPLE FIRST,
NOT TECHNOLOGY
2
Source: Forrester, A Systematic Approach
to Mobile Strategy, May 2012
v
Service2 media   peter broekroelofs - app push relevantie - marcom 2013
PRODUCT - CONTENT - SERVICE INTEGRATIE
5
6
USERS
START WITH
MOBILE FIRST
7
RELEVANTIE:
FREQUENT
VOORDEEL
SPAREN
SPEL
UITDAGING
ACTIE
8
APP FACTORY
9
PERSOONLIJK
EFFICIENT
DIRECT
KWALITEIT
SCHADE, RISICO,
ZORG, LEVEN, PENSIOEN
- MULTI-LABEL
10
SOCIAL
COMMUNITY
SAMENWERKEN
TAAKGERICHT
HANDIG
OFFLINE - ONLINE
ADMINISTRATIE
TRENDS
TRIGGERS
11
DE IMPACT
VAN PUSH
BERICHTEN
PUSH CASE - 1 BERICHT NAAR ALLEN
13
PUSH EFFECT
14
PUSH EFFECT
15
AIRMILES APP - PUSH EFFECT
16
PUSH CASE VEILINGEN - PERSOONLIJK
17
POWER OF PERSONAL PUSH
18
Source: Service2Media ©
PUSH T.O.V.
ANDERE KANALEN
19
- Hoge openingsratio
- Directe aflevering (als SMS)
- Minder wildgroei (als email)
- Direct naar content in de app
M2ACTIVE BETEUGELT FRAGMENTATIE
20
APNS- Apple Push Network Service
GCM - Google Cloud Messaging
C2DM - Cloud 2 Device Messaging Service
MPS - Microsoft Push Notification Service (WP7)
WNS - Windows Push Notification Service (WP8)
BlackBerry Push
SINGLE SOURCE
SINGLE PUSH
INTERFACE
App
Provider
App User
M2Active Push
Apple, Google,
BlackBerry, Microsoft
Push Networks
Register
App &
Provider
Register
Client
Native
Push
Delivery
Push
Submission
Push
Request
Register
Preferences
21
M2ACTIVE PUSH INFORMATION FLOWS
22
M2ACTIVE PUSH UNIQUE FILTERING
Preference profiles consist of a logical expressions, e.g.:
(City == "Amsterdam")
(Category == “Paid User”)
((City == "Amsterdam") && (Category == “Paid User”))
((weatherupdate == TRUE) || (city == "Amsterdam") ||
(birthday < [january 1 1980]))
23
PREDICTIVE ANALYTICS
CONCLUSIE
24
Producten, content, diensten en marketing vloeien digitaal samen.
De klant of gebruiker wil het nu doen en zelf doen, met apps.
Maak het leuk en relevant.
Gebruik de kracht van push berichten.
Probeer M2Active Push nu 2 maanden gratis uit. Simpele aanmelding op de website.
25
DANK.
PETER BROEKROELOFS
CTO
See our website and webinars on various
technical and strategic topics:
www.service2media.com
Follow us: @Service2Media @pbroekroelofs
peter@service2media.com
www.slideshare.net/MARCOM_AdformatieGroep

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