Guide Like You's benchmark

1. figures
Fond classique
Target Adressable
Market
312,3M tourists

2. figures
Fond classique
Business opportunity:
East Asia
Lots of travelers
Great spending power

3. figures
Fond classique
98 millions on Chinese
Travelled to Europe in 2013
Outbound expenditure: $128.7 billion
Roughly $3 600 per traveler
+26.8% than 2012
« Many people prefer to organize their own holiday
instead of using tour companies. Between January and
September of 2013, almost 4 million Chinese visited
Thailand; 3 million of them went there on their own »
Travel China Guide

4. figures
Fond classique
The image of the Chinese tourist has changed a lot
over the years, from hoards of people dashing
about taking photos and frantically shopping to
slowly enjoying their surroundings and leisurely
sightseeing

5. Vayable / good spot (good
metrics)
Direct competitors

6. Founder :
Year :
Fund :
Target :
Offer :
Price
Jamie Wong (usa)
2011
Y Combinator
30 - 40
activities w/ locals
$80 - $100/pers.

7. When Vayable pitched
Y-Combinator in 2011, their sales were
rising at the same rate as the early
revenue growth of Airbnb.
(50 million in 2011)

8. They have been Airbnb first ever partner
In 2012, 1 year after they launched, they had
2 500 guides in the world (500 cities) and
had +50% of booking everyday.
Now Vayable is available in 800 cities

9. Business
model :
Turnover :
Community :
15% on guides’ revenues
3% on tourists’ payments
18% of $80-100
Approx. = $15 per payment (gross)
56 000 persons

10. Founder :
Year :
Fund :
Target :
Offer :
Price
Gloria Molins (es)
2013
2013: 115K + June : 1M (Kibo
Ventures and Caixa Capital Risc)
30ish
activities w/ locals
50€-60€ /pers.

11. Same kind of partnership
with Airbnb

12. 2500 experiences
10 000 users in 1 year ½
Available in 45 cities in Spain
Going international thanks to fundings

13. Business
model :
Turnover :
Community :
18% commission on guides
20x increase in revenues in the
next 6 months after launch
18% of 50-60 €
Approx. = 9€ per payment (gross)
7 000 persons

14. Founder :
Year :
Fund :
Target :
Offer :
Price
David Rouxel (fr)
2013
300K (FinistèreAngels)
30ish
activities w/ locals
40€ - 50€ /pers.

15. 1500 activities
3500 users accross 50 different countries
Objective : 150M€ turnover
within 5 years

16. Awards winning

17. Business
model :
Turnover :
Community :
15% commission on guides
15% of 40-50 €
Approx. = 7,5€ per trans (gross)
6 000 persons

18. Founder :
Year :
Fund :
Target :
Offer :
Price
Volunteers (ex Hospitality
Club)
2007
Donations
30ish
hosting+activities w/ locals
Free

19. Open Source project
76000 Users
Available in
130 countries

20. Founder :
Year :
Fund :
Target :
Offer :
Price
Founder :
Year :
Fund :
Target :
Offer :
Price
Founder :
Year :
Fund :
Target :
Offer :
Price
Founder :
Year :
Fund :
Target :
Offer :
Price
Founder :
Year :
Fund :
Target :
Offer :
Price
Casey Fenton
2004
22,6M (Menlo Ventures)
30ish
hosting+activities w/ locals
Free or 25$/year for a
verifed profile

21. 9 millions members
Available in 120000 cities

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Interaction with locals
Popularity to date
Price range
Authenticity / off beaten paths
"Couchsurfing"
Interaction with locals
Popularity to date
Price range
Authenticity / off beaten paths
"BeWelcome"

24. Substitution competitors
Places where travelers spend money on holidays
Museums,
Zoo,
Aquariums,
Theme parks,
Sightseeing buses,
Clubs,
Even cinema…