MBL Solutions Social Media Show Sept 09

Welcome September 2009 SEO, Social Networks and more… Internet Marketing

Who are we? ,[object Object],[object Object],[object Object],[object Object]

Phew - what a ride ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives and what we’re going to cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is an integrated marketing campaign? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 / Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s using Social Networks? (Ofcom) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 / Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some (Social) Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where does it fit in our campaign? ,[object Object]

Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do we use Social Networks for? ,[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Approach ,[object Object],[object Object]

Our Approach ,[object Object],[object Object],[object Object],[object Object]

Elements of a campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Before you start ,[object Object],[object Object],[object Object],[object Object],[object Object],? ? ? ? ?

[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Basics

Chicken and Egg Site Structure or SEO? ,[object Object],[object Object],[object Object]

First step ,[object Object],[object Object],[object Object],[object Object]

What’s important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Increasing importance of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some (Social) Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blog and blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Linked in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter for business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does this tell us? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who ,[object Object],[object Object],[object Object],[object Object],[object Object]

Groundswell – Forrester Research - POST ,[object Object],[object Object],[object Object],[object Object]

How to start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Operate in isolation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Small Holiday Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Marketing ,[object Object],Affiliate Website Affiliate Website Affiliate Website Book Retailer Affiliate Website Redirects Customer Pays Commission Affiliate Agency

What’s next? ,[object Object],[object Object],[object Object]

A typical decision process Awareness of the need Awareness of suppliers Build relationship with suppliers (brands) SALE! Aftersales and support Detail information stage Confirmation and reassurance

Campaign elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sainsbury’s Business Direct Sale! and ongoing communications Targeted Adwords , SEO, Social Email shots

Simple Summary Objectives Relevance Content Interaction Connections

MBL Solutions Social Media Show Sept 09

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MBL Solutions Social Media Show Sept 09