2. SoLoMo
Short for social-local-mobile
“refers to a more mobile-centric version of the
addition of local entries to search engine
results” (techopedia, 2013)
Was made possible due to the increasing
number of Smartphone and tablet users
worldwide
3. SoLoMo: Consumer
perspective
Integration of one’s social media platforms and
physical location with one’s mobile device
Ex. “Checking-in” Facebook (to let people know
where you are
4. SoLoMo: Business perspective
Serves as an opportunity for them
An avenue for businesses to share relevant
content, information, and promotions
Targets consumers wherever through social
media
5. SoLoMo and E-commerce
It serves as a tool for consumers and
businesses to communicate and share
information with one another anytime and
anywhere
A more accessible way of doing business
6. SoLoMo and E-commerce
E-COMMERCE TAKES A LEAP WITH
SoLoMo
-
Smartphones and tablets are like “mini computers”
Access to internet in public places
Provides the on-the-go consumer options and
capabilities (accessibility and ease of use)
8. SoLoMo’s FUTURE
Technology will continue to grow
More people will have access to internet in the
near future
SoLoMo is keeping up with the changing
lifestyles of the people
Notes de l'éditeur
SOLOMO to a consumer: social mobile app that is aware of your physical location and that you can interact with from your mobile device
SoLoMo represents an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media.
SoLoMo
SoLoMo’s future is bright given that technology continues to advance. More people will discover the benefit of it since they will be exposed to e-commerce and how relevant it is, especially now that society is always on its feet.
