an integrated study of Alexandria (Egypt) and Barcelona (Spain)

1. UNICA Euromaster in Urban Studies 4Cities2nd Cohort 2009-2011submitted in: September 1st, 2011 Urban Tourism and Strategic Planning An Integrated Study of Alexandria and Barcelona Under Supervision of: Professor: Diego Barrado 2nd reader: Professor: Eric Corijn & Stefan De Corte Muhammad Eldaidamony

2. Taxi story Barcelona Alexandria Alexandria Barcelona

3. What I am talking about taxis or urban tourism ???

4. Urban development in Alexandria and Barcelona

5. 1920s 1930s 1950s 1990s

9. Problem “Alexandria is not a successful urban tourism destination considering all the potentials and assets it has”.

10. Hypothesis Alexandria could be a must visit tourism destination with its potentials, while with Barcelona’s advanced & successful position in urban tourism as a “must visit” tourism destination map, the research will try to learn from its experience to escalate up the Egyptian case of Alexandria.

13. Objectives Learn from the Spanish case how urban tourism developed in Barcelona by investigating and analyzing strategic plans and statistics, to escalate the Egyptian case of Alexandria. Beside some other objectives 1- Find a definition for urban tourism 2- Understand how strategic planning can help urban tourism to develop 3- Find an implementation plan to develop urban tourism in Alexandria

15. Using semi-structured interviews and analysis of documents and materials (SWOT Analysis).

16. Classify and count features to construct statistical models to explain what is observed using and analyzing statistical data, surveys and questionnaires

18. Demographics

19. Climate

20. Hotels & rooms occupancy

21. Number of tourists

22. Purpose of visit

23. Promotion and marketing

24. Managing structure

25. SWOT Analysis

27. Human resources

28. Urban tourism

29. Urban development, utilities, services, and infrastructure

30. Social capital

31. Economic development

32. Environmental capital

35. Barcelona had a strong strategic plan which paved the road for urban tourism as it provided the sufficient infrastructure for urban tourism development

36. Barcelona has a strong promotional plan by which promotes its potentials (segmented promotion)

37. Alexandria has the motive and opportunity to catch up the track of urban tourism success

39. Muhammad Eldaidamony