Do you have an idea you'd like to make real? Are you a person with a mission? At the Melton Foundation's 2013 Global Citizenship Conference "Springboard Sessions", Jyotsna Pattabiraman - a serial entrepreneur - describes her experience with "starting up" businesses, prototyping and using design thinking and strategic communication to transform a lightbulb into a start up.

1. STARTING UP
rocket fuel for everyone

2. WHAT “ENTREPRENEUR”
MEANT TO ME

7. Entrepreneur ? Moi ?

8. UNTIL I MET BILL

9. WHAT WOULD HELP ME
BECOME AN
ENTREPRENEUR ?
Option 1 : Experience
Option 2 : MBA
Option 3 : Working with startups
Option 4 : Finding my passion

10. HAVE YOU FELT
“ THE PULL” ?
A STRONG ATTRACTION
TO DO SOMETHING

11. OPINION :
How would you advise me to get
started?
Option 1 : Market Survey
Option 2 : Business Plan
Option 3 : Raise money
Option 4 : Experiment

12. MAKE YOUR OWN RULES

13. WHAT WORKS FOR ME :
PROTOTYPES

14. CREDIT CARD PROTOTYPE BY IBM, ~1960

15. WORLD’S THINNEST WATCH PROTOTYPE

16. WHAT WORKS FOR ME :
CO-CREATING

17. TextCOMMUNITY CUSTOMERS OR PARTNERS

18. COMING FULL CIRCLE

19. Starting up

20. “ Do not follow in the footsteps of the wise.
Seek what they sought.”
- basho