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MGA Communications

On Feb. 3, Vice President of Research, Doug Magee at MGA Communications presented to an Advanced Public Relations class at the University of Colorado Denver.

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Public Relations Research: Fundamentals and Application Advanced PR, University of Colorado Denver February 3, 2010
Tonight’s discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of Key Terms and Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], MGA uses Outputs and Outcomes most often.
Measurement Example ,[object Object],[object Object],[object Object],[object Object]
Basic Measurement Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies and Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies and Scenarios (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies and Scenarios (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doug Magee, Vice President Research (303) 382-4078 [email_address] Continuing Q&A

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Pr Research Ucd 2 3 10

  • 1. Public Relations Research: Fundamentals and Application Advanced PR, University of Colorado Denver February 3, 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Doug Magee, Vice President Research (303) 382-4078 [email_address] Continuing Q&A