Coach Wooden’s Leadership Game Plan for Success presents a unique opportunity to study under the man ESPN hails as “the greatest coach of the 20th century.” Practicing character-based leadership before the term was invented, John Wooden consistently led his legendary teams to victory and has since taught countless business leaders his fundamentals for achieving and sustaining success.

1. “Superb and unique—a timeless blueprint for success
in life and leadership from America’s most honored coach.”
COACH
—STEPHEN R. COVEY, author, The 7 Habits of Highly Effective People
WOODEN’S
LEADERSHIP
GAME PLAN
FOR SUCCESS
BASED ON THE JOHN WOODEN
LEADERSHIP COURSE ©
12 Lessons for
Extraordinary
Performance and
Personal Excellence
JOHN WOODEN
AND STEVE JAMISON

3. Greetings
from Coach John Wooden
Whether your team has talent to spare
or is spare on talent, a leader’s goal
remains the same; namely, you must bring forth
the best from those with whom you work.
Most leaders define winning as beating an op-
ponent, gaining supremacy over the competi-
tion in the marketplace, achieving production
or sales goals.
For any of these objectives to be met, tal-
ent must be present within your organization.
A leader can’t create a competitive team out
of nothing; no coach can win consistently,
When you’re
and no leader can prevail in the marketplace
through learning,
without good material.
you’re through.
However, while you need talent to win,
many leaders don’t know how to win even
with talent in their organization. Furthermore, we are fre-
quently forced to compete when the talent match-up isn’t in
our favor. What then?
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4. GREETINGS FROM COACH JOHN WOODEN
Over and over I have taught that we all have a certain
potential, unique to each one of us. A unique potential also
exists for every team. My responsibility as a leader—and
yours—is to make the utmost effort to bring forth that po-
tential. When this occurs, you have achieved success. Then,
perhaps when circumstances come together, we may find
that we are very competitive, perhaps even number 1.
It is my belief that when this occurs—being number 1,
winning—it is simply a by-product of leadership that knows
how to get the most out of a team that is very talented.
Thus, for me the highest standard is success—the knowl-
edge that you have made the effort to teach your team how
to work together at their highest level.
And that, in my opinion, is the first goal of leadership—
namely, getting the very best out of the people in your or-
ganization, whether they have talent to spare or are spare
on talent.
Coach Wooden’s Leadership Game Plan for Success
seeks to offer details of how I went about bringing forth my
own potential and that of our teams—striving to reach an
uppermost level of our competency.
In some seasons the teams I taught were blessed with
significant ability. Other years this was not the case. But in
all years and with all levels of talent, my goal remained ex-
actly the same, namely, to get the most out of what we had.
What I teach has stood me in good stead during nearly a
half century in the competitive arena, and in spite of all of
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5. GREETINGS FROM COACH JOHN WOODEN
the changes we see around us, I believe it can be equally ef-
fective in the twenty-first century. Why? Because in many
ways, the more things change, the more they stay the same.
And one of the things that has stayed the same is people—
human nature hasn’t changed.
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6. Biography
John Wooden strides across twentieth-century sports in Amer-
ica in a singular manner—a preeminent and most revered
coach, teacher, and leader. His UCLA basketball dynasty
won 10 national March Madness championships, including
seven in consecutive years. Under his leadership the UCLA
Bruins had four perfect seasons and set the all-time record
for consecutive victories: 88. Experts generally agree these
records will stand forever.
The UCLA teams won 38 straight playoff The past is for
games (a record) and appeared in the Final Four reference; the
12 times during a 14-year period (a record). future for
During his 40-year coaching career, John dreamers. The
Wooden had one losing season, his first. present moment
He taught at Dayton High School in Ken- is where you
tucky for 2 years; South Bend Central High create success:
School for 9 years; Indiana State Teachers make it a
College for 2 years; UCLA for 27 years. Dur- masterpiece.
ing that time his teams won over 80 percent
of their games.
As a student-athlete at Purdue University, John Wooden
was the nation’s first three-time, all-consensus, All Ameri-
can and led the Boilermakers to a national championship.
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7. BIOGRAPHY
Upon graduation from Purdue in 1932, the university pres-
ident, Edward Elliot, awarded him the Big Ten Medal for
Scholastic and Athletic Prowess.
Mr. Wooden was selected by ESPN as “The Greatest
Coach of the 20th Century.” In 2003 he received the na-
tion’s highest civilian honor, the Medal of Freedom Award,
in ceremonies at the White House. According to Sports Il-
lustrated, “There’s never been a finer coach in American
sports than John Wooden. Nor a finer man.”
In 2008 the prestigious UCLA Anderson School of Man-
agement established the John Wooden Global Leadership
Program. In coming years, the school will serve as the aca-
demic home for sharing the principles of Mr. Wooden’s phi-
losophy and methodology of leadership.
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8. Acknowledgments
The Authors wish to thank the following for their great
support:
Dean Judy Olian: UCLA/Anderson School of
Management
Dr. Stephen Covey
Dan Guerrero, Director of Athletics, UCLA
Kim Edstrom: Executive Director: John Wooden
Leadership Course
Julie Winter
Andy Serwer: Fortune; Managing Editor
Rich Karlgaard: Forbes; Editor and Publisher
Paul Asel and Wharton Leadership Digest
McDonalds Corporation and McDonalds All
American Games
Bill Carlino: Editor-in-Chief; Accounting Today
General Mills Corporation
xxiii

9. PA R T I
origins of
leadership
A COMPASS FOR
CORE VALUES

10. The Origin of My Leadership
My Compass For Core Values | by John Wooden
he best man I’ve ever known is my fa-
T ther, Joshua Hugh Wooden. He was also
my greatest teacher. What Dad taught me,
and how he taught it, had a most profound
impact on what I did professionally.
In style and substance, much of what I
taught in 40 years as a leader and coach can
be traced back in some manner to his own
My dad
teaching, his own example back on our farm
Johnny,
in Centerton, Indiana.
never cease
My father had a commonsense kind of
trying to
wisdom. A man of few words, when Joshua
be the best
Hugh Wooden said something, he really said
you can be.
something.
Four of his important guiding principles
have been a compass for me in my years of teaching, impor-
tant words and deeds I have tried to live by and teach oth-
ers. Dad’s principles, the points on his compass, had to do
with ethics and attitude. I didn’t know it at the time, but he
was giving me what is at the core of strong leadership.
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11. COACH WOODEN’S LEADERSHIP GAME PLAN FOR SUCCESS
Try your hardest; make the effort; do your best.
a message repeated often
by Joshua Hugh Wooden.
Ethics and Attitude
Be more concerned with your character than
with your reputation. Character is what you really are.
Reputation is what people say you are.
Character is more important.
John Wooden’s leadership was “character-
I am not what based” before the word was invented. His phi-
I ought to be, losophy and methodology are grounded in
Not what I straightforward attitudes, values, and princi-
want to be, ples taught by his father, Joshua Hugh Wooden.
Not what I The genesis of John Wooden’s “character-
am going to be, based” leadership is traced back to what he
But I’m thankful learned growing up on a small farm in Cen-
that I am terton, Indiana, in the 1920s. Here are the four
better than I navigation points on John Wooden’s compass
used to be. for life and leadership that he learned from
his father:
1. The Golden Rule
According to John Wooden, “My father came as close
to living the Golden Rule as anyone I have ever known.”
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12. ORIGINS OF LEADERSHIP: A COMPASS FOR CORE VALUES
The Wooden family farmhouse, Centerton, Indiana
There is a choice you have to make in
everything you do. So keep in mind that in the end
the choice you make makes you.
Coach John Wooden, Dayton (KY) High School, 1932
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13. COACH WOODEN’S LEADERSHIP GAME PLAN FOR SUCCESS
The example of Joshua Hugh Wooden’s “living the Golden
Rule” made a profound and lasting impression on the fu-
ture teacher and coach. Consciously and unconsciously
“treating others as you would have them treat you” became
a near-inviolable tenet of John Wooden’s leadership. It is the
first navigation point on his compass of character-based
leadership.
2. Dad’s Two Sets of Threes
Joshua Hugh Wooden repeatedly reminded his four
sons—Maurice (“Cat”), Johnny, Dan, and Bill—of his two
lists (sets) with instructions offering directives on ethics and
attitude. The first set gave three instructions on integrity:
1. Never lie.
2. Never cheat.
3. Never steal.
The second set gave three suggestions on how to face
adversity:
1. Don’t whine.
2. Don’t complain.
3. Don’t make excuses.
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14. ORIGINS OF LEADERSHIP: A COMPASS FOR CORE VALUES
Joshua Wooden and sons Billy, Dan, Johnny, and “Cat”
Joshua Hugh Wooden’s Two Sets of Threes offer straight-
forward advice; simple to understand, not so simple to
abide by. They became the second navigation point on John
Wooden’s compass.
3. The Caution against Comparisons
Throughout his early years, the future coach was told
by his father to do the following when it came to the compe-
tition and comparing himself to others: “Johnny, don’t worry
about being better than somebody else, but never cease try-
ing to be the best you can be. You have control over that.
Not the other.” Eventually this advice would spur him to
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15. COACH WOODEN’S LEADERSHIP GAME PLAN FOR SUCCESS
redefine success in a manner that was
Strive to accomplish radical. In the process, John Wooden
the very best that you largely freed himself from the judgment
are capable of. of outsiders. What mattered most was
Nothing less than not how he fared in comparison to oth-
your best effort will ers, but how close he came to his father’s
suffice. You may fool advice: ceaseless effort in bringing forth
others, but you can his own potential. He allowed no one,
never fool yourself. not even the scoreboard, to tell him
Self-satisfaction will whether or not he had succeeded in
come from the achieving this. John Wooden became the
knowledge that you only judge of his success that mattered
left no stone unturned to John Wooden. It is the third naviga-
in an effort to tion point.
accomplish everything
possible under the
4. Dad’s Seven-Point Creed
circumstances.
Upon graduation from a country school
in Centerton, Indiana, John Wooden received a gift from his
father: a two-dollar bill. More important, Joshua Hugh
Wooden also gave his son a 3 x 5 card on which he had writ-
ten what would become the fourth navigation point:
“Seven Suggestions to Follow”
1. Be true to yourself.
2. Help others.
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16. ORIGINS OF LEADERSHIP: A COMPASS FOR CORE VALUES
3. Make each day your masterpiece.
4. Drink deeply from good books—including the
Good Book.
5. Make friendship a fine art.
6. Build a shelter against a rainy day.
7. Pray for guidance, count and give thanks for your
blessings every day.
S U M M A R Y
John Wooden is frequently cited as an example of a values-
based leader, one whose positive and productive principles
were intrinsically woven into his system. What he did on the
court reflected who he was off the court. Who he was, and is, is
a direct reflection of the basic teachings of his father, Joshua
Hugh Wooden, and the compass he gave his son for navigat-
ing through life and leadership.
The E volution of
My Leadership
Ability may get you to the top,
but it takes character to stay there.
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17. COACH WOODEN’S LEADERSHIP GAME PLAN FOR SUCCESS
MY THREE GREAT MENTORS | by John Wooden
hree mentors had a profound influence on my leader-
T ship in both style and substance. Each man contributed
significantly to what I embraced and taught as a coach.
While my father provided the foundation for my philos-
ophy, the compass for ethics and attitude, these three men-
tors—all coaches—were crucial to its evolution. Obviously,
I worked hard to improve my teaching as the years went on,
increasing my self-control, patience, and more, but these
men had a tremendous impact on what I taught and how I
taught it.
Earl Warriner Glenn Curtis Ward “Piggy” Lambert
Before you can be a good leader,
you must be a good follower.
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18. ORIGINS OF LEADERSHIP: A COMPASS FOR CORE VALUES
Define the Star, Teach
Details, E xtend Your Fa mily
Define the Star
Earl Warriner: The Star of the Team
Is the Team
John Wooden attended Centerton Grade School—one
mile down a dirt road from the family farm. The principal
and basketball coach of the school, Mr. Earl Warriner, taught
one of the strongest lessons in team building that John
Wooden ever learned; namely, no single person is more im-
portant than the team.
A leader must accomplish the difficult task of getting those
on the team to believe that “we” supersedes “me.”
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19. COACH WOODEN’S LEADERSHIP GAME PLAN FOR SUCCESS
Who is the star of the team?
If a grade school basketball team could have a “star,”
Joshua Hugh Wooden’s son Johnny was it; the “gunner”
more likely to make a basket than not.
One day he forgot his basketball jersey
A Simple Recipe
and tried to use his position as “most im-
for Teamwork:
portant player” to force a teammate to
It is amazing
run back to the Wooden farm and fetch it
how much we
for him before the game started.
can accomplish if
Coach Warriner would not allow it.
no one cares who
Instead, he benched young Wooden and
gets the credit.
kept him on the bench even though it
meant losing the game. “Some things are
more important than the score, Johnny,” was his explana-
tion. He was telling the young “star” that the star of the
team is the whole team.
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20. ORIGINS OF LEADERSHIP: A COMPASS FOR CORE VALUES
John Wooden never forgot this message, and its appli-
cation was seen on all of his teams, including those that won
10 national championships.
As a coach, it was a fundamental principle of his philos-
ophy. Even with superstars such as Kareem Abdul-Jabbar
or Bill Walton, the team was the star.
Teach Details
Glenn Curtis: Teach Details
Glenn Curtis, John Wooden’s coach at Martinsville High
School, stressed the importance of basics—fundamentals—
and how to teach them. Coach Curtis would break the me-
chanics of basketball down into small and separate pieces.
Indiana High School basketball champions, 1927.
Johnny Wooden, second row, second from right.
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21. COACH WOODEN’S LEADERSHIP GAME PLAN FOR SUCCESS
The players would practice each individual element until it
was perfected. Then they would put the pieces back to-
gether into a whole under the direction of Coach Curtis.
This applied to running routes on plays, the mechanics
of passing, shooting, rebounding, and everything else. Of-
ten practice consisted of drills without the basketball.
Later, Coach Wooden took this ap-
proach much farther in his own system—
In fact, there are
eventually even showing players how to
no “big” things,only
correctly put on socks and lace and tie shoe-
an accumulation
laces on sneakers to prevent blisters.
of little things
Basics—details, fundamentals—are the
done well.
underpinning of great performance in bas-
ketball or business. An organization will
not achieve or sustain success when sloppiness in the execu-
tion of relevant details is permitted. John Wooden began
learning how to squeeze sloppiness out of preparation and
performance from Coach Curtis. He applied it most effec-
tively in building the UCLA basketball dynasty.
Basics—details and fundamentals—are the underpin-
ning of great performance in basketball or business.
Extend Your Family
Ward “Piggy” Lambert:
Your Team Is Your Extended Family
Purdue University’s Ward “Piggy” Lambert was “the
most principled coach I have ever known,” according to
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22. ORIGINS OF LEADERSHIP: A COMPASS FOR CORE VALUES
John Wooden. Mr. Lambert’s impact on his
young guard—a three-time all-consensus All Successful
American—is profound. leadership is not
As a mentor Coach Lambert taught many about being
things in many ways. This included his “Big tough or soft,
Three”: Condition, Fundamentals, and Team sensitive or
Unity (later, they would be included in the assertive, but
heart of Coach Wooden’s Pyramid of Suc- about a set of
cess). attributes. First
Most important, John Wooden learned and foremost is
from Coach Lambert’s example that the team character.
becomes a leader’s extended family. Time and
again the great Purdue coach made decisions that were in
the best interests of “his boys” even when fans and alumni
opposed him.
When the Purdue Boilermakers—Big Ten champions—
were invited to appear in a tournament at New York’s
Madison Square Garden, Coach Lambert turned it down
because he believed the big city environment—commercial-
ization, gambling, and other temptations—was not in the
best interests of the players.
His care and concern for their welfare precluded putting
them in a setting that he wouldn’t condone for his own chil-
dren.
For Coach Lambert, the team was truly his extended
family. “Piggy” Lambert was stern, a taskmaster and a fiery
competitor, but he loved his team even to the point of
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23. COACH WOODEN’S LEADERSHIP GAME PLAN FOR SUCCESS
Johnny Wooden and Purdue Coach “Piggy” Lambert
making decisions that caused him to be harshly criticized by
outsiders. He stood up for “his boys” even when he had to
stand alone. (A few years later, a gambling scandal at the
New York tournament involving several college players
proved Coach Lambert correct.)
The principled leadership of Ward “Piggy” Lambert was
the model for what John Wooden set out to become as a
coach.
He stood up for his team even when
he had to stand alone.
16