1. 2014 iCR8 SUMMER BOOT
CAMP

2. MARCUS GRAHAM
PROJECT
The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international
network of diverse professionals that have purposed themselves in developing the
next generation of thought leadership within the advertising, media and marketing
industry.
Our mission is to identify, expose, mentor and train ethnically diverse men and
women in all aspects of the media industry, including advertising, entertainment and
marketing.
The vision of the Marcus Graham Project (MGP) is to provide long-term access to
information, technology, financial and people resources that will strategically develop
a viable pool of talent and leadership within the industry.
Founded in 2007 / Incorporated 2009
HQ in Dallas, TX with over 925 members internationally

3. 2013 – 2016 ADVISORY BOARD
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Carter Murray, CEO Draft FCB Worldwide
Karla Ballard, SVP, Sr. Partner Ogilvy & Mather West
Greg Stern, CEO, Butler, Shine, Stern and Partners
Walter Delph, CEO, Adly
Perry Fair, President & CCO, JWT Atlanta
Chris Raih, Founder/Managing Director, Zambezi LA
Jane Barratt, COO – International , McGarrey Bowen
Ahmad Islam, Co-Founder, commonground
Ignacio Oreamuno, Executive Director, Art Directors Club
Charles H.F. Davis, Founder & Director of Activist Millenials Project
Becca Weigman, CEO, TM Advertising
Laura J. Hernandez, Executive Director Diversity Marketing, AT&T
Robert Harwood-Matthews. President, TBWA Chiat Day New York
Aaron Walton, Co-Founder Walton Isaacson
Gerard Bush, Co-founder and Chief Creative Director, The Brpr Group
Sharon Harris, Global Sales Strategy Lead Windows 8, Microsoft
Alvin Bowels, CEO Grab Media

4. iCR8 SUMMER BOOT
CAMP
The iCR8 boot camp provides the next generation of advertising, media &
marketing talent with the exposure and experience necessary to solidify
careers within the industry.
Entering its 6th year, the boot camp is a summer long internship program, where
aspiring professionals are interview for an exclusive opportunity to create their
own advertising & marketing agency that they run during the summer, while
working through a rigorous curriculum and training program.

5. WHERE ARE THEY NOW?

6. 96% of graduates found employment within 6
months
88% of all MGP Boot Camp alumni have successfully found jobs at some of the
country’s leading companies

7. PROGRAM SCHEDULE
PROGRAM COMPONENTS
MGP brings high performing minority undergraduate, graduate
students and young professionals to Dallas for a comprehensive
summer boot camp program. The program consists of:
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Mentoring
Speaker series
Agency/company visits
Interactive workshops
Executive coaching
Course curriculum
Client Assignments
Travel

8. PROGRAM SCHEDULE
PROGRAM TIMELINE
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September 23, 2013: Boot Camp Applications available online
October – December: Recruitment Drive
February 11, 2014: Applications must be submitted.
February 2014: Applications are reviewed by Boot Camp
Steering Committee & Semi Finalists chosen
March 2014: Boot Camp semifinalist interviews conducted
nationally by MGP partner agencies, alumni and/or MGP staff
members
March 2014: iCR8 Boot Camp finalists announced
May 2014: Travel and housing packages are sent to Boot Camp
team members
June 2 2014: iCR8 Boot Camp 2014 begins
August 16 2014: iCR8 Boot Camp Concludes w/ Lavender Hill
Gala

9. #AdItUp Recruitment Drive
Recruitment Drive
This year we look forward to giving college students everywhere exposure to both the
iCr8 Boot Camp and the advertising industry as a whole by heading on a nationwide
recruitment tour.
In an increasingly diverse country, the advertising industry has struggled to keep up with
the changing demographics of society. American minorities currently make up less than
10% of the advertising industry but well over 30% of the population. With those
numbers, it isn’t hard to “ad it up”, the industry needs diversity talent in the pipeline.
MGP plans to spearhead industry efforts as we touch 15 of the most diverse and
talented campuses in the nation with the potential to reach over 150,000 future
advertising professionals complete with activations and a social media chronicle!

10. #ADITUP Stops
*Note: Universities were selected based on enrollment, diversity index, surrounding city, and advertising curriculum*

11. #AdItUp College Tour Route
*Total of 8,000+ miles

12. RECRUITMENT COSTS
Expense
Per person
Total
Flights
$2,000
$10,000
Transportation/Gas
$500
$2,500
Lodging
$4,500
$22,500
Food/Hospitality
$3,500
$17,500
Total
$10,500
$52,500
*Includes costs for 5 people traveling to 12 cities in 5 weeks *

13. RECRUITMENT COSTS
Expense
Per person
Total
Flights
$2,000
$10,000
Transportation/Gas
$500
$2,500
Lodging
$4,500
$22,500
Food/Hospitality
$3,500
$17,500
Total
$10,500
$52,500
*Includes costs for 5 people traveling to 12 cities in 5 weeks *

14. 2014 Client Opportunity
As we approach next summer’s boot camp program we are continuing to look for
an interesting set of client assignments for the group of culturally diverse
millenials participating in our boot camp
Potential opportunities can include, but not limited to:
• Social Media Marketing Campaign development
• Research / insight development
• Experiential campaign activation
• Segmented Market campaign (ie. millienial, African American, Latino/or
Hispanic focused efforts)

15. PREVIOUS CLIENTS

16. AT&T CASE STUDY
From 2011 to 2013, the Marcus Graham Project partnered with AT&T Mobility to
conduct a national research study to better understand the following:
- T
echnology usage
- Importance of connectivity
- Existing barrier to leveraging technology within diverse communities across the
country
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Students traveled a set of routes bound for Los Angeles, Chicago and Washington
DC, making stops in major metros as well as rural and tier two markets
Through the partnership local and national media coverage was garnered highlighting
AT&T commitment to education, diversity and workforce development in underserved
communities.
Link to NBC story:
http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-toHelp- Others-98244064.html
Link to AT&T Press Release:
http://www.att.com/gen/press-room?pid=18181&cdvn=news&newsarticleid=30993

17. MGP on The Road
In 2014, the ICR8 Boot Camp team will hit the road to NYC and to Chicago to visit
partner agencies and companies. The trips will consist of agency visit, workshops
and informational interviews/portfolio reviews

18. LAVENDER HILL
Lavender Hill is our annual gala, which concludes the
end of our summer season. The semi-formal event
honors outstanding alumni, board members, and our
current class of recruits.

19. BOOT CAMP
SPONSORSHIP
• Title Sponsorship: $300,000
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Presenting Sponsorship: $150,000
• Boot Camper Scholarship: $15,000 (includes table at Lavender
Hill Gala)
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Recruitment Drive: $55,000
NY Trip Sponsorship: $30,000
Chicago Trip Sponsorship: $20,000
Technology Sponsorship: $25,000
Lavender Hill Event Sponsorship: $20,000
Lavender Hill Table Sponsorship: $2,000
Client Assignment: $30,000

20. BOOT CAMP
SCHOLARSHIP
Tools
•Laptop Bag/Backpack
•Field Camera
•Notepad(s)
•Writing Utensils / Art Supplies
Lab
•Text books
•Laptops (Hardware & Software)*as needed
•Instructor Travel & Lodging
•Research / Data Access
Essentials
•Meals / Lodging
•Transportation / Travel
•T-shirt / Apparel
•MGP Edition Tablet (Technology Sponsor
opportunity)

21. SUPPORTERS
MGP has raised nearly $700k since our inception in
2007

22. DON’T PREDICT
THE FUTURE
CR8 IT

23. CONTACT
Lincoln Stephens
Co-Founder / Executive Director
Marcus Graham Project
214.810.6475 (office)
972.897.9985 (mobile)
lincoln@marcusgrahamproject.org
Larry Yarrell
Co-Founder / Program Director
Marcus Graham Project
214.810.6475 (office)
214.918.0302 (mobile)
larry@marcusgrahamproject.org