Changing The Future: Emerging Technologies That Will Blow Customers Away
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This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.
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Changing The Future: Emerging Technologies That Will Blow Customers Away
- 1. Changing The Future: Emerging Technologies That Will Blow Customers Away
- 6. Online Retail Sales Continue to Rise…
- 7. Web-Influenced Retail Sales Rise As Well…
- 8. Peers Continue To Influence Purchase Decisions
- 9. Peers Continue To Influence Purchase Decisions 83% of online shoppers said they are interested in sharing information about their purchases with people they know (Manage Smarter, September 2009)
- 10. Peers Continue To Influence Purchase Decisions 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)
- 12. Shopping Offline Is An Emotional and Social Experience
- 15. And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
- 16. We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
- 17. Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
- 18. What Are Brands Doing To Evolve The E-Commerce Experience?
- 19. E-Commerce Innovations – Social Media
- 20. <- Zappos Interactive Product Videos <- Sales increased from 6% to 30% when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer & -> Product Support
- 23. What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online
- 24. E-Commerce & The Augmented “Product” Experience
- 25. SHOW OF HANDS: How many of you know what Augmented Reality is?
- 26. My reaction to AR for the 1 st time…
- 29. AR is the future of how we will interact with digital information VIEW INTERACT ACCESS
- 30. Usually shown as reality in popular movies today…
- 33. AR looks cool, but is anybody actually using it?
- 35. Major advertising and marketing channels have started using AR
- 36. Online, all the consumer needs: Decent Computer
- 37. Online, all the consumer needs: Decent Computer Regular Web Cam
- 38. Often times a marker (or glyph):
- 39. And sometimes just an image:
- 40. Some AR executions require:
- 41. This is a barrier for the consumer
- 42. So beyond all the hype, what’s practical for AR in the here and now?
- 44. Augmented Reality Shopping – IKEA
- 45. Augmented Reality Shopping – IKEA
- 46. Augmented Reality Shopping – Ray-Ban
- 47. Augmented Reality Shopping – Ray-Ban
- 48. Augmented Reality Shopping - Tissot
- 49. Augmented Reality Shopping - Tissot
- 50. Augmented Reality Shopping - Lego
- 51. Augmented Reality Shopping - Lego
- 52. How Do We Use AR To Enhance The E-Commerce Experience For The Consumer?
- 53. Focus On Utility
- 55. No Software Downloads Online
- 56. “ Augmented Reality is a solution looking for a problem…”
- 57. Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social
- 58. And Give Consumers That “At The Rack” Experience, Online?
- 59. Solution: Augmented Reality
- 60. Fashionista – Integration of AR + Real-Time Personalization
- 61. Streaming Augmented Reality – Real-Time, Interactive Video Chat for Online Shopping
- 62. The Future?
- 63. Future Of Shopping Will Be Digital
- 64. “ If I had asked people what they wanted, they would have said faster horses.”
- 65. “ If I had asked people what they wanted, they would have said faster horses.” - Henry Ford
- 66. Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
- 68. The Future Of AR
- 69. True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
- 71. Connected TVs Will Be A Powerful Medium
- 72. “ The best way to predict the future is to invent it.” - Alan Kay
Notes de l'éditeur
- It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) &quot;If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford
- Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.
- Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.