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Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

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Michael Martin
Michael Martin

Getting Mobilized! Mobile Marketing Strategies by Michael Martin at SES San Francisco 2010

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Presented by Michael Martin PMP of Getting Mobilized with Mobile SEO
Getting Mobilized with SEO Android Opening Up Mobile Search Copyright © 2010 Mobile Martin All Rights Reserved.
Mobile Search Space Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO Mobile Search is a true battle of the top 3
Local Intent of Mobile Search Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices
SEO 101 Keep Your Mobile Site in the Family Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO
Proper Rendering for Mobile Search Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO User agent CSS Doc Type Speed <link rel=&quot;alternate&quot; media=&quot;handheld&quot; href=“X.htm&quot; /> In the <HEAD> code can be used for Google to redirect to the mobile friendly version XML Touch
Microformats & Web 3.0 Search Preparation Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO <div xmlns:v=&quot;http://rdf.data-vocabulary.org/#&quot; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span> <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span> <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>
Thank You Michael Martin PMP of Twitter: GoogleAndBlog Mobile Marketing Site: http://www.MobileMartin.com/ Copyright © 2010 Mobile Martin All Rights Reserved.

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Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

  • 1. Presented by Michael Martin PMP of Getting Mobilized with Mobile SEO
  • 2. Getting Mobilized with SEO Android Opening Up Mobile Search Copyright © 2010 Mobile Martin All Rights Reserved.
  • 3. Mobile Search Space Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO Mobile Search is a true battle of the top 3
  • 4. Local Intent of Mobile Search Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices
  • 5. SEO 101 Keep Your Mobile Site in the Family Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO
  • 6. Proper Rendering for Mobile Search Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO User agent CSS Doc Type Speed <link rel=&quot;alternate&quot; media=&quot;handheld&quot; href=“X.htm&quot; /> In the <HEAD> code can be used for Google to redirect to the mobile friendly version XML Touch
  • 7. Microformats & Web 3.0 Search Preparation Copyright © 2010 Mobile Martin All Rights Reserved. Getting Mobilized with SEO <div xmlns:v=&quot;http://rdf.data-vocabulary.org/#&quot; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span> <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span> <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>
  • 8. Thank You Michael Martin PMP of Twitter: GoogleAndBlog Mobile Marketing Site: http://www.MobileMartin.com/ Copyright © 2010 Mobile Martin All Rights Reserved.