Learn from ‘The Shuffle Song’ case study, a unique musical experience from Air France Music and Keren Ann, giving fans the possibility to create on Facebook their own versions of an exclusive song by Keren Ann.

1. Inspirational Music & Brand Partnerships
–
AIR FRANCE MUSIC
‘THE SHUFFLE SONG’

2. The birth of Air France Music
At first A TV ad sync with The Chemical Brothers
On Board: “Make the sky the best place on earth”
Translate Air France values into a music identity: :
• Playlists before takeoff and after landing
• Playlists for Air France Radio
=> Very positive feedback
Objectives Air France Music March 2010
• Develop long term relationship with clients and extend the Air France
experience to earth
• Appeal to a younger target audience (15/34) – clients of tomorrow
• Air France as a modern, engaging and relevant brand

3. What is Air France Music today?
On Board : Create a unique Online: bringing to life Air France’s
environment - “Make the sky the best musical identity and the spirit of the
place on earth” brand by providing content
Special collaborations with internationally known French
artists throughout the year

4. The Keren Ann Case – ‘The Shuffle Song’
May 11th – May 31st 2011
Album release date: 60 pieces of
February 28th, 2011 songs available
Create an original song: 20 736
possible
“The Shuffle Song”
combinations

6. Results : Facts and Figures
The Shuffle Song with Keren Ann
International &France Press
Air French Music Keren Ann
+ 45 000 on Facebook + 20% on Facebook
500 versions created Facilitated international export
• Digital sales USA (50% of total)
• Concert in LA
40 840 plays of the songs • Concert Lincoln Center, NY –
February 1st 2012
French & International Press:
+ 100 articles

7. Questions
?

8. Annexes
International & French Press

9. Annexes

10. Annexes