"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012. More on http://blog.midem.com

1. An Interconnected
Ecosystem of Fans
Marketing Music Through Non-Linear Communication
Bas Grasmayer
Head of Information Strategy, Zvooq
#nonlinear ▰ Hello ▰ @Spartz

2. ▰ Problem ▰
▰ Solution ▰
▰ Future ▰
#nonlinear ▰ Hello ▰ @Spartz

3. Age of Non-Linearity
Non-linear networks.
Non-linear
communication.
Non-linear thinking &
remembering.
CC BY-NC-SA 2.0 flickr.com/photos/chibijosh
#nonlinear ▰ Problem ▰ @Spartz

4. 3 Realities of the
Digital Age Music
is not the
product.
Music is not the product.
Varying expectations for price & product.
Varying expectations
Convenience Rules Everything Around Me, CREAM.
for price & product.
Convenience is King.
#nonlinear ▰ Solution ▰ @Spartz

5. The Selfish Consumer*
Mine! All
mine!
* Thought experiment only!
#nonlinear ▰ Solution ▰ @Spartz

6. 1. A Story Worth Sharing
#nonlinear ▰ Problem ▰ @Spartz

7. 2. Retention aka Building
Your Ecosystem
What it is:
A tribe, a movement, 1000 True
Fans.
What it’s not:
A fan club, a website, a forum, a
Facebook fanpage.
CC BY-NC-SA 2.0 flickr.com/photos/chibijosh
#nonlinear ▰ Problem ▰ @Spartz

8. 3. Listening
=
Selling
#nonlinear ▰ Solution ▰ @Spartz

9. The Artist
Creator, connector,
instigator, ambassador, host,
a central node.
#nonlinear ▰ Future ▰ @Spartz

10. The Label
Fragmented.
Networked.
Service provider.
#nonlinear ▰ Future ▰ @Spartz

11. The Brand
Stimulator. Sponsor.
Expertise-
sharing.
CC BY-NC-SA 2.0 flickr.com/photos/susanvang
#nonlinear ▰ Future ▰ @Spartz

12. basbasbas.com/thesis
Get yourself interconnected.
Bas Grasmayer
bas@basbasbas.com
#nonlinear ▰ Thank You ▰ @Spartz