One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition. Mix Me In is an easy to use interactive digital music service which allows fans to create and purchase in real time multiple alternate versions of songs by their favorite artists as both Mobile Applications and on Facebook in SocialMusic Player

1. MIDEM Net Lab
January 23, 2011

2. Introduction to Mix Me In
§ Mix Me In is an easy to use interactive digital music service which allows
fans to create and purchase in real time multiple alternate versions of
songs by their favorite artists as both Mobile Applications and on
Facebook in SocialMusic Player
§ Key to distribution model is patent-pending compression format which
allows multiple alternate versions of songs to be released simultaneously
at a fraction of the expected file size
§ Mix Me In2 Taylor Swift mobile application nominated by Billboard for
Best Music Engagement App of 2010
§ SocialMusic Player within Facebook targeted release for March 2011 with
Taylor Swift and a number of other major artists
§ Initial revenue generators include the sale of mobile applications, sale of
DLC within mobile applications and sale of music directly through
Facebook centric SocialMusic Player™
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3. Why Mix Me In?
§ The music industry is in need of reinventing itself to meet a new
consumer expectation fueled by an environment that has been
revolutionized by technology
§ To compete with more interactive and customizable experiences, the
music industry needs a new format to re-engage consumers
§ Mix Me In IS that new music format
§ Up until now, this was the definition of interactive music
§ With Mix Me In, things have CHANGED…..
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4. What s been lost and what s our fix?
§ The digital distribution of music, specifically MP3 s, has led to
a decrease in interaction and personal engagement with music
- Interaction between consumer and artist, both on a physical and
visual level have disappeared
- Stickiness – when compared with other options, music no longer
makes for exciting engagement
§ The Mix Me In Platform has two main delivery vehicles:
§ SocialMusic Player™
- Facebook
- Artist Websites
§ Interactive Mobile Albums/Mobile Applications
- Mix Me In2 Taylor Swift
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5. What is Mix Me In?
§ Mix Me In is an interactive music format for the social media
generation that is completely redefining the way music is
distributed, experienced and monetized
§ Social Media Distribution
§ Increased Monetization Opportunities
§ Interactive and Exciting Consumer Experience
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6. Interactive Mobile Albums/Mobile Apps
§ 2010 Mix Me In launched its first interactive mobile album
as an iPhone Application – Mix Me In2 Taylor Swift
- Original and 5 Alternate Versions of Taylor s Hit Songs
- Each song divided into 8 Stems
- Each stem can be combined to make additional mixes
- Users can record themselves into each Stem – vocal, guitar, etc
- Users can share their custom mixes via Facebook and website
§ Additional Artists will be using Mix Me In technology to
release Interactive Mobile Albums on various mobile
platforms in 2011
App and two multi- Isolate different Save personal version
Purchase additional
mix songs for $1.99 versions of 8 and share on-line with
multi-mix songs for
+ individual stems to friends via Facebook,
$0.99 to $1.99
remix, mash-up and and Twitter
record your mix
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7. SocialMusic Player™
Fans can customize, mash-up, remix, share, and purchase copies of their
personalized songs directly from artist’s Facebook and website. Unlike
traditional mp3 distribution where fans are limited to only one version of a
song, with SocialMusic Player™, fans can personalize and purchase
multiple versions of their favorite songs. Additionally, our SocialMusic
Player™ delivers unique content not available any where else.
7 Confidential

8. Accretive Value to the Music Industry
MMI will deliver accretive value to the music industry by the following:
How Do We Do This? So What?
Patent Pending Compression Technology Smaller file sizes, real-time streaming,
manipulation of multiple stems, reduced piracy
Cloud Based Lower OPEX, High Efficiency, Optimized with
Content Delivery
Multi-Track Streaming Exclusive to Mix Me In
Client Side Song Creation Unique End User Experience, Your music – your
way – wherever you want
MMI SocialMusic Player™ Sells Music Everywhere (Facebook, Artist
Websites, Label Websites, On-line Store)
Monetization Buy Mix function let s users purchase and
share their unique versions of their songs, builds
additional communities of interest
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9. Content Is King
§ Mix Me In technology is much like 3D in film and television. Without
content, one can never experience the potential of the technology
§ Mix Me In has executed or is in final stages of negotiating rights
agreements with nearly all major labels
§ Mix Me In has created premium additional content in partnership with the
major labels by recording multiple versions of nearly 300 current and
classic hit songs with the Grammy winning music production team, at the
legendary Henson Recording Studios (Hollywood) which will be released
throughout the MMI distribution system
§ Mix Me In s musical team includes Kenny Aronoff on drums, Chris
Chaney on bass, Phil Xenidis on guitars, Roger Manning, Jr. and Russ
Irwin on keyboards, and produced by Brian Smith
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