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Midem	
  2011	
  
               by	
  
Company	
            Product	
           Momentum	
  




                                   •  200,000	
  downloads	
  
                                   •  Coined	
  (disposable	
  
                                      social	
  networking)	
  



              	
  
Host	
              Users	
                Group	
                Transact	
  




•  Host	
  and	
     •  Engage	
  and	
     •  Discover	
  and	
     •  Brand	
  and	
  
   Promote	
            Participate	
          Interact	
               Transact	
  
Fans	
                        Artists	
                      Venues	
  




•  Access	
  to	
  special	
  
   content	
                     •  Brand/Mind	
  Share	
     •  Click-­‐to-­‐action	
  
•  Digital	
  merch	
            •  Monetize	
  digital	
        commerce	
  
•  Socialize/Common	
               merch	
                   •  Fan	
  community	
  
   Experience	
                  •  Spread	
  awareness	
     •  Drive	
  repeat	
  visits	
  
An	
  Artist’s	
  View	
  
Configure	
  App	
        Configure	
  Events	
     Execute	
  Digital	
  Events	
  




                                                       •  Promote	
  for	
  max	
  
                           •  Event	
  portal	
           usage	
  
•  Customize	
  site	
     •  Schedule	
  push	
       •  Execute	
  promotions	
  
•  Layout	
  content	
        content	
                •  Push	
  to	
  engage	
  
by	
  

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Nearverse presents Lokast | MidemNet Lab 2011

  • 2. Company   Product   Momentum   •  200,000  downloads   •  Coined  (disposable   social  networking)    
  • 3. Host   Users   Group   Transact   •  Host  and   •  Engage  and   •  Discover  and   •  Brand  and   Promote   Participate   Interact   Transact  
  • 4. Fans   Artists   Venues   •  Access  to  special   content   •  Brand/Mind  Share   •  Click-­‐to-­‐action   •  Digital  merch   •  Monetize  digital   commerce   •  Socialize/Common   merch   •  Fan  community   Experience   •  Spread  awareness   •  Drive  repeat  visits  
  • 6. Configure  App   Configure  Events   Execute  Digital  Events   •  Promote  for  max   •  Event  portal   usage   •  Customize  site   •  Schedule  push   •  Execute  promotions   •  Layout  content   content   •  Push  to  engage