MIDEST, the world's leading industrial subcontracting show, will take place from 19th to 22nd November 2013 at the Paris Nord Villepinte Exhibition Centre (France). MIDEST is the global platform used by international customers and subcontractors for sourcing and exchanges. MIDEST 2012 generated international meetings : - 1,721 exhibitors. 36% of exhibitors representing 46 countries were foreign. - 39,347 trade visitors planning projects and drawn from all sectors of activity. - 16% of visitors representing 78 countries were foreign. It is a show for forging partnerships and monitoring technology that helps manufacturers, component suppliers and integrators in their search for face-to-face meetings with providers of solutions for the processing of metals, wood, plastics, electronics, microtechniques, IT and industry services. MIDEST is a catalyst for business and commercial diversification. More information on www.midest.com +33 (0)1 47 56 50 55 - info@midest.com

1. The world’s leading industrial subcontracting show
19 > 22 NOVEMBER
Paris Nord Villepinte - France
www.midest.com

2. COLORCONSULTING

3. MIDEST is the global platform used by
international customers and subcontractors
for sourcing and exchanges.
MIDEST 2012 generated international meetings
1,721 exhibitors. 36% of exhibitors representing 46 countries were foreign.
39,347 trade visitors planning projects and drawn from all sectors of activity.
16% of visitors representing 78 countries were foreign.
It is a show for forging partnerships and monitoring technology that helps
manufacturers, component suppliers and integrators in their search for
face-to-face meetings with providers of solutions for the processing of metals,
wood, plastics, electronics, microtechniques, IT and industry services.
MIDEST is a catalyst for business and commercial diversification
90%* of its exhibitors declared themselves
satisfied or very satisfied with their participation.
* Source: Sesa Marketing survey 2012

4. Figures you can rely on: MIDEST’s figures are audited by the OJS (Office de Justification des Statistiques)
* Source: Sesa Marketing survey 2012
EXHIBITORS REPORT REAL BUSINESS OPPORTUNITIES*
90% of exhibitors declared themselves satisfied or very satisfied with their participation in 2012
90% stated that MIDEST enabled them to meet new prospects
85% would recommend participation in MIDEST
84% are thinking of exhibiting at MIDEST 2013.
MIDEST, GLOBAL SHOP WINDOW FOR KNOW-HOW,
whatever the size of your company and its speciality
METAL PROCESSING
Fabrication • Screw cutting • Finishing / Surface
treatment / Thermal treatment • Industrial
fastenings • Foundry • Forging • Special machines •
Materials / Semi-finished products • Shaping and
cutting metals • Machining
PROCESSING OF PLASTICS /
RUBBER / COMPOSITE MATERIALS
ELECTRONICS / ELECTRICALS
MICROTECHNIQUES
INDUSTRY SERVICES
Design aids / Engineering / Studies • Quality /
Monitoring / Measurement • Research &
Development • Software publishers / Industrial IT •
Environment and sustainable development
WOOD PROCESSING
INDUSTRIAL MAINTENANCE
Maintenance work • Maintenance equipment and
supplies • Publishers of dedicated software (CAMM,
EAM, diagnostic aids…)
Diversifyyourrangeofcustomermarketsandcountries
Meetcustomersplanningprojects
Highlightyourknow-how
1,721
exhibitors
from 46 countries
MIDEST 2012 IN FIGURES
France
Western Europe
Eastern Europe
Asia
Africa
Middle East
Americas
1,098 exhibitors
311 exhibitors
105 exhibitors
89 exhibitors
115 exhibitors
3 exhibitors
11
Trade Villages
28
foreign regional or
national pavilions
36%
of exhibitors were
international
90%
of exhibitors declared
themselves satisfied
or very satisfied
with their
participation
Be at the heart of the global subcontracting market

5. * Source: Sesa Marketing survey 2012
CUSTOMERS PLANNING ACTUAL PROJECTS
Objectives when visiting MIDEST*
To meet high level exhibitors (91%)
To find answers to sourcing requirements (81%)
To identify new subcontractors (80%)
To meet current subcontractors (75%)
Visitors convinced by MIDEST*
78% of visitors search for their subcontractors by visiting trade shows
58% believe that there is no alternative show to MIDEST
78% of the foreign visitors do not visit any other show in France apart from MIDEST
80%
of customers visit
MIDEST to identify
new subcontractors*
Major European
customers visit MIDEST
Food industry: Bel, Bonduelle, Delpeyrat, Heineken,
Madrange, Nestlé, Sodebo, Coca Cola,…
Automotive: Toyota, Volkswagen, PSA Peugeot Citroën,
BMW, Renault, Volvo, Michelin, Daimler-Chrysler, Tata, Alpine
Renault, Smart,...
Aerospace: EADS, Snecma, Dassault Aviation, Eurocopter,
Thales, Astrium, Daher, Goodrich, Zodiac Aerospace, Turbomeca,
Safran, DCNS, Onera, Hispano Suiza, Messier Bugatti Dowty,…
Transportation: SNCF, Air France, RATP, Faiveley, Bombardier
Transport, Siemens, Cofely Ineo, Alstom Transport,…
Telecommunications: Siemens, France Telecom, Alcatel, Acome,
Sagem, Vodaphone,…
Building: Saint-Gobain, Vinci, Lafarge, Cegelec, Vicat, Ciments Calcia,
Somfy, Eiffage, Bouygues Construction, Leroy Merlin, Yves Cougnaud,…
Automotive equipments: Robert Bosch, Michelin, Continental, Valeo,
MGI Coutier, Faurecia, AGCO, Hutchinson, Fagor Ederlan, Delphi, Lisi
Automotive, Knorr – Bremse, Dersa Automotive,...
Electronics / Electricity: Hitachi, Sony, NEC, Siemens, Philips, Tyco,
ABB, Thales, Schneider Electric, Thomson, Legrand,...
Energy: EDF, GDF Suez, Areva, Alstom, Cogema, Total, Air Liquide,
Technip, Westinghouse, Saft, Schlumberger, CEA,…
Chemicals:BASF,Bayer,AkzoNobel,Henkel,Solvay,Roche,3M,Sanofi,…
And... ThyssenKrupp, Electrolux, Umicore, Smurfit Kappa Group,
Sanofi-Aventis, Caterpillar, Bolloré, ArcelorMittal, Disneyland, Essilor,
Hermès, L’Oréal, Louis Vuitton, Microsoft, Leoni, Oxylane,…
In order to increase effectiveness,
meet new customers by taking part in the business
meetings programme organized by
b2fair - Business to Fairs®
VISITORS WHO
GENERATE BUSINESS
drawn from decision
making departments
Source: Midest 2012
Other 5%
Marketing 2%
Quality / Methods 4%
Design offices 8%
Research and Development 9%
Technical / Production 10%
Sales 19%
Purchasing 20%
General management 22%
Mechanical structures 15%
Steel / Metallurgy 14%
Automotive 11%
Engineering 6%
Aerospace 6%
Industrial maintenance 6%
Design offices 5%
Machine tools 4%
Chemicals and related products 3%
Electronics 3%
Electrical assemblies 3%
Accessories / Luxury goods 3%
Games / Toys / Sports / Leisure 3%
Energy / Nuclear 2%
Building / Public works 2%
Health / Medical 2%
Railway equipment 2%
Training 2%
Other 10%
A HIGHLY DIVERSE ARRAY
OF SECTORS
Europe 69%
(excl. France)
Africa 18%
Asia 11%
Americas 2%
TARGET YOUR
NEW MARKETS
39,347 trade visitors
from 78 countries
Source: Midest 2012
The visitors you will meet

6. An international advertising campaign in the trade magazines serving your key markets
495 advertisements, including 201 international ones, in trade magazines and
686 banners on the web sites visited by your customers.
270
344 (+27%)
369 (+7%)
431 (+17%)
495 (+15%)
2008
2009
2010
2011
2012
Expansion of the media schedule over 5 years
in terms of the number of advertisements
Effective press relations
130 journalists from the trade and business press, including 28 foreign journalists, welcomed to the show.
1,024 press articles in 475 publications and 40 broadcast items (figures correct as of 23/01/13)
Targeted direct marketing using every channel
Based on a targeted list of over 300,000 professionals derived from the Reed Exhibitions behavioural databases
and 400,000 contacts databases from our press partners.
Targeted sector e-mailings based on interests declared by customers and e-newsletters delivering information about exhibitor offerings
425,000 invitations posted to customers across all sectors of industry
120,000 copies of the show Newspaper sent out in October
6,000 VIP badges for major customers and component suppliers
Telephone follow ups of major customers to ensure that they actually visit the show.
Sustained growth in the social media presence
The Midest Viadeo hub is an information and discussion platform for current developments in industrial subcontracting.
Over 1,500 members (customers and subcontractors) in January 2013.
@MidestParis has over 700 Twitter followers, including manufacturers, consultants, economists, journalists…
Linkedin draws in an English-speaking audience and on Facebook more than 200 professionals like MIDEST.
You exhibit your know-how… We will tell the world…

7. 2,148,345
page impressions
per year
291,027
professional visits
(+11% on 2011)
291 027 (+11%)
263 372 (+25%)
209 967 (0%)
210 096 (+18%)
177 525 (+24%)
2012
2011
2010
2009
2008
Significantly more visitors
to the site**
* Source: Sesa Marketing survey 2012 - ** XITI certified figures
93%
of exhibitors are satisfied
or very satisfied
with the presentation of
their company
on the site
Your all-year listing
on the sourcing database
for customers
Give customers the chance
to find your company 365 days a year
Almost one in two visits is made outside the show period
85% of visitors to the site view the exhibitors list
80% are satisfied with the detailed company presentations on the site.*
www.midest.com,
an increasingly popular sourcing platform**
www.midest.com
a high performance tool
94% of exhibitors are satisfied with the ergonomics of the Exhibitor Space
93% are satisfied with the presentation of their company on the site**
Benefit from
a free online
presentation of
your expertise for
over a year
Details and main contacts (with link to your
web site and your e-mail)
Information about your company (workforce,
turnover, % exported, certifications)
10 activities
10 customer markets
Countries or zones exported to
Presentation (3,000 characters in French and in English)
3 photos and a downloadable document (brochure,
press release…)
Customers will easily
find you thanks to
a powerful search engine
based on the following
criteria:
Company name
Activities
Geographical zone
Specialization by customer markets
Zones for production units
Key words
www.midest.com

8. Spread your wings and shine the spotlight
on your presence
Make a name for yourself by taking part in the MIDEST Awards
The MIDEST Awards provide recognition for subcontracting excellence in 6 areas:
Organization, Outstanding implementations, Innovation, International, Design offices and Partnership / Alliance.
It is a unique and free opportunity to highlight your specific capabilities across the full array of communication tools before and during the show.
Winners and those shortlisted will enjoy the benefit of a major communication campaign
aimed at customers and the press (almost 200 articles in 2012)
Use the TV Studio to highlight what you do
Live recording played back on www.midest.com and on the sites of our partners.
Customized guidance to help you make the most of this opportunity.
The opportunity to use the recordings on your own web site, in your company and in front of your customers…
Give a free lecture
Every year, around 1,500 customers in search of information attend lectures at the show.
Present your know-how to a captive audience.
Make the most of your presence through business meetings
Organized by b2fair-Business to fairs®
you gain the benefit of effective matchmaking
to set up targeted meetings with your future customers and/or partners,
whether they be visitors to or exhibitors at the show.
Highlight your expertise to customers and the press

9. 54 hostesses
1 doctor
8 cleaners
15 operations staff
38 security staff
present throughout
the 4 days of the show
38%of visitors were
new visitors
in 2012
93%of visitors are satisfied
or very satisfied
with their visit
More
than half
the visitors
make the final decision
about orders
85%
of visitors want to observe
all forms of
subcontracting
18 people
in France
32 agents around
the world
The MIDEST team
listens to you
183,000 KWh
consumed for
the hall lighting
2 tonnes
of glass recovered during
the show and recycled
24 000 m²
of carpet
along the aisles
6,200 m3
of gas for
the heating
6 days of build up
for the show
4 days of the show
3 days of break down
reserved just for you
63%of foreign visitors
come to discover therange of international
subcontracting
96%
of exhibitors were satisfied
with the help they perceived
in preparing for
their participation
in MIDEST
Did you know this about MIDEST?

10. Already gained new customers and an excellent return.
A.M.I.C.
Numerous meetings with new customers.
ALEMA LANSKROUN AS
The quality of the contacts with new prospects was excellent.
CIBO
MIDEST is a good means of meeting the heads of companies all in one place and for
developing foreign markets.
GC INNOVATION
MIDEST continues to be the show that one must exhibit at because of the number and the
diversity of the visitors and visibility on the web site.
PILLER CLEANTECH
One meets major international companies from all sectors at it.
SPRL COLOR CONSULTING
2012 was a good show for us with diversification into new markets.
RABOURDIN INDUSTRIE
Very interesting contacts holding out the genuine prospect of new business. Excellent
management by the organizers.
We were guided through the show preparations.
SAMES TECHNOLOGIES
Good numbers of high quality visitors.
STANDARD GUM TOURNADRE SA
Above all, it is a multi-sector show with an international dimension that draws in very
large numbers of visitors and opens up opportunities.
MANUTHIERS
It’s a show you have to be seen at.
SOMEGE
It was our first MIDEST and we made over 40 serious contacts.
GEORGES PERNOUD SAS
What the exhibitors say
Why visitors are recommending MIDEST
Because I found new suppliers. Because I loved MIDEST 2012.
FERROPEM
The variety of subcontractors and processes encountered all in one place.
B’TWIN
Good organization, good contacts. Updated my portfolio of items.
RENAULT TRUCKS DEFENSE
To meet new contacts geared to the needs of my projects.
OBERTHUR TECHNOLOGIES
An annual must.
SCHNEIDER ELECTRIC
This show is an excellent opportunity to flesh out projects.
ASTRIUM SAS
Getting to know local subcontractors.
FAURECIA
The large number of meetings that can be packed into a short space of time. Future
sourcing requirements.
MESSIER-BUGATTI
To continue the search for know-how and new subcontractors.
DELPHI
It is important to see how the sectors are developing and to get to know whom
one is dealing with.
THALES
Quality of participants. Proximity of companies with French know-how.
VALEO THERMIQUE HABITACLE
Substantial number of exhibitors representing various different manufacturing
processes.
HISPANO-SUIZA
One can see several potential suppliers in the same place.
COFELY ENDEL
The possibility of finding new suppliers. General interest and targeted search.
DURA AUTOMOTIVE SYSTEMS
To monitor suppliers.
LEROY MERLIN
To see the development of new techniques and to meet new suppliers.
COCKERILL MAINTENANCE INGENIERIE
There is always at least one reason to go to MIDEST...
SAINT GOBAIN
What really counts is what the industry has to say

12. With the support of:
The world’s leading industrial subcontracting show
19 22 NOVEMBER
INTERESTED IN EXHIBITING?
OUR TEAM IS WAITING TO HEAR FROM YOU
Contact us right away:
Tel.: +33 (0)1 47 56 50 55
Fax: +33 (0)1 47 56 21 40
E-mail: info@midest.com
orgoto www.midest.com,“Your stand“ section
Reed Expositions / MIDEST
52-54, quai de Dion Bouton - CS 80001
92806 Puteaux Cedex - France
www.midest.com
Inconjunction
attheParcdesExpositions
ofParisNordVillepintewith:
Theshowforallindustrialandservicesector
maintenancesolutions
TheInternationalShowforSheetMetal,Coil,Tube
andSectionEquipment
Midest 2013:
a Reed Exhibitions Group show
ReedExhibitionsoffersyouthesupportof
aleadinginternationalgroupandthe
world’snumberonetradeshoworganizer
(14marketsin36countries,across
460eventsincluding60inFrance).