2011 November Legislature
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2011 November Legislature
- 3. In 2006, we created a new brand for Michigan
- 4. “ Sunrise”
- 5. The Henry Ford Partner Ad
- 6. Print
- 7. Billboards
- 9. Signage at State Entry Points
- 10. michigan.org
- 11. Forbes (2009): All-time Ten Best Tourism Promotion Campaigns 1. Las Vegas (“what happens here, stays here”) 2. Incredible India 3. New Zealand 4. Australia (Paul Hogan, 1980s) 5. Jamaica 6. Pure Michigan 7. Alaska (B4UDIE billboards, 2005) 8. Canada 9. Oregon 10. Virginia (is for Lovers)
- 19. Travel Michigan 2011 Partners Michigan Arts & Culture Michigan Snowsports Industry Association Ann Arbor Beachtowns Big Rapids Sault Ste Marie Grand Rapids Downtown Detroit The Henry Ford Great Lakes Bay Region Bays, Beaches & Boutiques Frankenmuth Traverse City Flint/Genesee County Mackinaw City Lansing Alpena Mackinac Island Blue Water Area The Great Waters Sunrise Coast Ludington/Car Ferry Muskegon Silver Lake Sand Dunes Coldwater/Branch County Western Upper Peninsula Kalamazoo Monroe
- 20. Most Recent Brand Promotion Michael Finney
- 24. Michigan.org and MichiganAdvantage.org
- 25. Blog sites
- 28. Tactics to increase traffic and visitors
- 29. YouTube
- 30. Flickr
- 31. Facebook
- 32. Twitter
- 36. 1/2
- 37. 2/2
- 38. Pure Michigan Do-It-Yourself Marketing Kit
- 39. Why Michigan? [play video]
- 40. Elizabeth Parkinson Senior Vice President Marketing and Communications Michigan Economic Development Corporation [email_address] (517) 373-6217 Presentation available at: http:www.slideshare.net/Miadvantage/2011-november-legislature
Notes de l'éditeur
- Just launched new design/layout Most popular state tourism web site in U.S. in 2010, fourth year in a row 13.4 million user sessions in 2010, up 19% over 2009 6.7 million clicks-throughs, more than 18,000 per day Market share: michigan.org – 13.1% Virginia – 9.6% Colorado – 8.36% Florida – 7.72% Arkansas – 6.97% North Carolina – 5.76% Hawaii – 5.31% Texas – 4.88% South Carolina – 4.66% Minnesota – 4.28%
- Pure michigan Blog – 221,533 visits since 1/1/2011 January – September: 12,880
- 317,570 fans or “likes” 2,021 fans or “likes” (up from 900 in Feb.)
- Pure michigan 18,769 followers Miadvantage 1,728