The document discusses the importance of packaging technology for entrepreneurship development in North East India. It addresses common questions around how packaging relates to business goals and available technology options. Packaging is described as important for protecting products, promoting brands, describing products, ensuring food safety and convenience. Constraints for businesses in North East India are also addressed. The document advocates a client-centric approach and highlights key issues where packaging could help standardize products, address supply chain and scale challenges, and facilitate aggregation. It proposes a capacity building framework to deliver guidance on appropriate packaging solutions through technical support from institutions.

1. Opportunities of Packaging Technology in
Entrepreneurship Development for North
East India
Facilitator : Dr.M.Islam Barbaruah
Director, Vet Helpline ( India ) Pvt.Ltd
Chief Development Strategist, FARMER
( Fellowship for Agri Resource Management and
Entrepreneurship Research )
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2. The questions and expectations !
 Why to focus so much on packaging? How is it
related to my dream project?
 What are the available technology options
related to packaging ?
 Considering constraints, how can I make the
technology options work for my enterprise?
 What help can I expect from supporting
organizations?
 How can I help / ensure entrepreneurs to adopt
modern packaging technology?
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3. Technology and Entrepreneurship:
Technology is ‘Accelerator’.
Adoption of appropriate
technology can help an
entrepreneur achieve the goal
quickly.
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4. The importance of packaging?
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5. Why Packaging?
 To Protect e.g. To preserve, enhance shelf life
and to prevent damage or breakage.
 To Promote e.g. Branding, Appeal
 To Describe ( For product differentiation,
consumer awareness and statutory
requirements )
 To ensure food safety.
 To ensure consumer convenience e.g. Big
packet Vs Sachet
 For easy and economic transport
 For efficient retailing e.g. shelf space, matching
with purchasing power etc.IndPack2012, Guwahati

6. Packaging: The 5th ‘P’ of the Marketing Mix??
Product
 Variants
 Quality
 Design
 Features
 Brand Name
 Packaging
 Sizes
 Services
 Warranties
Place
 Channels
 Coverage
 Locations
 Inventory
 Transport
Promotion
 Sales Promotion
 Advertising
 Personal Selling
 Public Relations
 Direct marketing
Price
 List Price
 Discounts
 Allowances
 Credit
 Schemes
TARGET MARKET
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7. Summarizing the Constraints for Enterprise
Development in N E India
Buddhang saranang gacchami
I go to the Buddha for refuge
Dhammang saranang gacchami
I go to the Dhamma for refuge
Sanghang saranang gacchami
I go to the Sangha for refuge.
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8. Buddha : Wisdom / Knowledge/ Stable state
of mind e.g. What kind of packaging
will be appropriate for my product?
Dhamma : Discipline►Procedure / Rules :
e.g. What is mandatory in packaging?
Sangha : Good Company ► Networking &
Collaboration. E.g. How to mobilize
resources and market for scale in operation
necessary to invest on packaging?
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9. Changing approach: Understanding problems of local
entrepreneurs.
Mass centric
Client Centric
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10. Key entrepreneurship related issues and scope for
packaging.
 Product standardization e.g. Research on
appropriate packaging solutions for ethnic foods.
 Environment & Supply chain constraints e.g.
Tailored packaging solutions.
 Scale of Operation vis a vis cost absorption
capacity e.g. Common Packaging unit
 Aggregation e.g. Primary bulk packaging
solution.
 Technology evaluation e.g. Guidance by
packaging related institutions.
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11. Way forward : Delivering on a Capacity
building framework.
Technical Capacities
Dimensions
Functional Capacities
Individuals
Organizational
Environment
Planning &Team Building
Capacity
Knowledge Integration
Capacity
Negotiation & Partnering
Capacity
Implementation Capacity
Diagram Source: FAO
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12. barbaruah73@yahoo.co.in
IndPack2012, Guwahati