Learn the basic concepts of Inbound Marketing, what it is like to work for a company like HubSpot and what it means to be a consultant. "Find inspiration and act on it." - MK

1. #INBOUND1
4
an introduction to
INBOUND
MARKETING
HubSpot

2. MK
GETLER
inbound marketing consultant
@mkgetler | #InboundNESE

3. RULE BOOK
of
PRESENTATIONs

4. #INBOUND14
1Ask
Questions.

5. #INBOUND14
2Find
inspiration
and act on it.

6. AGENDA:
1 Who is MK?
2 What is Inbound Marketing?
3 Why is Inbound Marketing Important?
4 What is HubSpot?
5 What is a Consultant?
6 How can I prepare for a career in Digital Marketing?

16. Spain

18. startup:
a partnership or temporary organization
designed to search for a repeatable and
scalable business model.

19. INBOUND
MARKETING
#INBOUND14

20. 1What is Inbound Marketing?
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21. marketing:
the process
of communicating the value
of a product or service for the
purpose of selling
that product or service.

22. NOBODY wakes up
thinking:
“I HOPE TO
GET
MARKETED
TO TODAY.”
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34. Websites and applications that enable
users to create and share content or to
participate in social networking.

35. A regularly updated website or web page
that contains a company or an
individual’s experiences, observations,
or opinions.

36. Why is Inbound Marketing
2Important?
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37. Modern technology and the habits
of the modern buyer have forever
changed how companies do marketing.

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outbound
marketing
traditional marketing where a
marketer pushes their message out
far and wide hoping that it resonates
with a particular audience.

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41. inbound
marketing
costs only as
much as your
time and
creativity will
allow.
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3 What is HubSpot?

45. an all-in-one inbound
marketing software platform
that helps companies attract visitors,
convert leads, and close customers.

46. #INBOUND14
blogging
seo
social media
cms
lead management
landing pages
calls-to-action
marketing
automation
email
analytics
crm

47. #INBOUND14
BRIAN HALLIGAN
founder | CEO
@bhalligan
DHARMESH SHAH
founder | CTO
@dharmesh

48. What is CULTURE?
A set of shared believes,
values and practices.

49. A great culture
helps people deliver
their best work.

53. Come together. Get Inspired. Be Remarkable

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57. services operations engineering sales
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4 What is a Consultant?

59. a person who gives
professional or
expert advice.
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60. marketing strategy

61. ecommerce:
commercial transactions conducted electronically on the
internet.

62. messages distribute
d by electronic
means from one
computer user to
one or
more recipients via a
network.
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email:

63. successful
consultants
build effective
and efficient
roadmap to
success.

64. leadership

65. problem
solving

67. communication

68. #INBOUND14

70. How can I prepare for a
5 career in Digital Marketing?
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71. explore.

72. find
inspiration
and act on
it.

73. experiment.

74. dream
big.

75. experiment.
take risks.

76. embrace
failure.

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QUESTIONS ?

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THANK YOU!