From the Millennium Marketing Spring Expo, this presentation focuses on new social media trends for 2014 including content marketing for social, Google+, social branding, hashtags, mobile, and micro-video.

1. Social Media
Trends for
2014
#MM4EXPO

2. If you have any questions, please
speak up or tweet to us:
@MillenniumMKTG
#MM4EXPO
#MM4EXPO

3.  Content Marketing
 Google+
 Social Branding
 Hashtags
 Social on Mobile
 Micro-video
#MM4EXPO
Social Media Trends for 2014

4. #MM4EXPO
The Need for Social Media
Selling through social
channels will become
the norm.
In 2014, investment in
social media will become
a necessity, not a luxury.

5. By the numbers:
 329 million people read blogs each
month
 27 million pieces of content are shared
each day
 9 in 10 organizations market content
#MM4EXPO
Content Marketing

6.  Strong focus will continue in 2014
 Crucial to other digital marketing
techniques
 Generate shareable content to populate
social networks
 Stay on top of topics relevant to your
industry
 Encourage employee advocacy
#MM4EXPO
Content Marketing

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9. By the numbers:
 More than 300 million people visit
Google+ each month
 70% of business brands have a presence
on Google+
 The +1 button is clicked more
than 5 billion times a day
#MM4EXPO
Google+

10.  Will become a major factor in 2014
 Influences Google’s search algorithm
 Google+ content can also rank in search
results
 Recently launched +Post ads
 Google Authorship
 Gmail Integration
#MM4EXPO
Google+

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13.  Humanize your brand
 Size all graphics appropriately
 Follow guidelines
 Remain consistent with brand standards
#MM4EXPO
Social Branding

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17.  Hashtags will be everywhere
 Currently used on a variety of networks:
Facebook, Google+, Instagram, Twitter
 Capitalize on trending topics
 Create your own hashtag
 Newsjacking
 Trendjacking
#MM4EXPO
Hashtags

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23. By the numbers:
 Facebook has 945 million active mobile
users
 40% of YouTube’s traffic is from mobile
 Mobile traffic is projected to exceed
desktop in the next 4 years
#MM4EXPO
Social on Mobile

24.  Social and mobile are now synonymous
 Mobile devices are main device for
accessing content
 Make sure all content displays well on
desktop and mobile
 Force full site on link if content not
available on mobile
 Consider all platforms
#MM4EXPO
Social on Mobile

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29. By the numbers:
 More than 200 million active monthly
users on Instagram
 70% of Instagram users use the app daily
 More than 40 million users on Vine
 More than 30 million Shapchat users
#MM4EXPO
Micro-video

30.  Rising in popularity
 6-15 seconds long
 Delivers information quickly
 Must capture the attention of the viewer
 Must provide value
 Content can be shared on other sites
 Requires creativity and experimentation
#MM4EXPO
Micro-video

31. #MM4EXPO

32. Contact Us:
Julie Braverman, Digital Marketing Manager
Christina Grieves, Social Media Specialist
social@mm4solutions.com
301.725.8000
Find us on Social Media!
https://www.facebook.com/MillenniumMarketing
https://plus.google.com/+Mm4solutions/posts
http://www.linkedin.com/company/millennium-marketing-solutions
https://twitter.com/MillenniumMKTG
#MM4EXPO