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Understanding Today’s Media to Get Attention for Your Organization Lisa Sommer Media Relations Manager Michigan Nonprofit Association www.MNAonline.org
[object Object],[object Object],[object Object],Expectations for today
[object Object],[object Object],[object Object],Many Things Won’t Change…
[object Object],[object Object],[object Object],[object Object],The Tools Will Likely Change…
[object Object],[object Object],[object Object],Defining Media Relations
[object Object],[object Object],[object Object],[object Object],[object Object],Defining Social Media
Get Their Attention
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building the Relationship
[object Object],[object Object],Building the Relationship Virtually
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Planning
[object Object],[object Object],[object Object],[object Object],Media List
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Newsroom
MNA Press Room
MNA Press Room
Resources for Monitoring & Listening
Help A Reporter Out (HARO)
www.helpareporter.com
Google Alerts
TweetBeep or TweetDeck http://tweetdeck.com/beta/ http://tweetbeep.com/
Twitter Search
MI Newsline
Communicating with Traditional and New Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Television
[object Object],[object Object],[object Object],[object Object],Television contacts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Print (newspaper, magazine, etc)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Print Contacts
[object Object],[object Object],[object Object],[object Object],Radio
[object Object],[object Object],[object Object],Radio Contacts
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Potential Bloggers
Example - Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools and Tactics
Communication Tools
New Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Social Media in Plain English
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organizing Media Releases
Organizing Media Releases
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organizing Media Advisories
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organizing Letters to the Editor
[object Object],[object Object],[object Object],[object Object],[object Object],Organizing Op-Eds
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Service Announcements
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
SERVE STRENGTHEN TRANSFORM COMMUNITIES http://delicious.com/MNAOnline
Social Bookmarking – How Can It Be Used?
Examples – Nonprofits Using Social Networking Sites Facebook causes - Lupus Foundation http://smartblogs.com/socialmedia/2009/07/28/a-facebook-success-story-from-the-lupus-foundation-of-america/   Lupus Foundation increased online donations by 790% Special Olympics http://www.facebook.com/SpecialOlympics   Facebook App - Nature Conservancy & Lil Green Patch http://www.facebook.com/apps/application.php?id=7629233915#/apps/application.php?id=7629233915&v=info&viewas=0   $210,000 donated total by the Lil Green Patch community
Examples of Organizations Using New Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Organizations Using New Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Thank you! ,[object Object],[object Object],[object Object],[object Object]

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Understanding Todays Media to Get Attention for Your Organization

Notes de l'éditeur

  1. Social media is not replacing traditional media and public relations – it’s enhancing it
  2. A contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order Can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments
  3. Causes, Groups, Fan Page www.facebook.com/nonprofits