Smithfield Wine is an independent wine merchant selling wine online from their warehouse in Central Manchester, UK, selling a product with a long culture and heritage in a very contemporary way. In keeping with his modern take on selling traditional products George Wrobleski looked at MNEMOS Change Management material to see how it might help him in the new developments.

1. Case study - Smithfield Wine –
use of Enterprise Cultural Heritage training material
The aim of this case study is to provide you with an example of Enterprise
Cultural Heritage training material use by Smithfield Wine.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

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3. Life is too short for bad wine
Smithfield Wine is an independent wine merchant selling
wine online from their warehouse in Central Manchester,
UK, selling a product with a long culture and heritage in a
very contemporary way.
A family run business established twelve years offering
wines from smaller producers to wine lovers throughout
the UK. Smithfield Wine specialise in vegetarian, vegan,
fair trade and kosher wines.
The company places a great emphasis on the quality of
their wine; as they say on their web-site “Life is too short
for bad wine”.
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4. New development
George Wrobleski who runs Smithfield Wine looked
at the enterprise cultural heritage (ECH) learning
material to evaluate how it might help him in the
exploitation of the culture and heritage of the
products he sells.
He found that the change management module
was the most relevant of the four ECH training
modules as the company is about to embark on a
major new development.
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5. Expanding the company
As an on-line wine merchant who ships
bottles to their customers one of the
biggest problems that the company faces is
breakage.
In keeping with his modern take on selling
traditional products George has developed
a new packaging to solve the breakage
problem. He is now expanding the
company to include a new arm selling this
technical packaging.
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6. Using the change management material
George looked at the change
management material to see how it
might help him in the new
developments.
After studying the module, which
emphasises the importance of
involving staff in change, he is now
working closely with the staff who are
introducing the new systems required
making sure that they are fully
engaged with the changes.
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7. To find out more…
Visit Smithfield Wine at www.smithfieldwine.com
If you would like to access the free training material and read case studies on the use of ECH
visit the project website at: www.enterpriseculturaleheritage.org
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8. Disclaimer
The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is comprehensive,
complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

9. End of Case Study in Enterprise Cultural Heritage (ECH) Management use
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