Paul DeBettignies presentation at SMBMP #46

1. Career Planning
Social Media Breakfast
Minneapolis St Paul
06/28/2012

2. • 14 years as an IT Recruiter
• Author of Minnesota Headhunter blog
• Frequent local and national speaker on Recruiting/HR, Career
and Social Media topics
• Co-Founder and Advisory Board of Minnesota Recruiters
• Active in the Minneapolis & St Paul technology, marketing and
social media community as a sponsor, volunteer & mentor

3. If you leave here today and upon arrival to the
office you were downsized, right sized,
reorg’d, acquired, funding cut, project
stopped... would you be ready for a job search
or have new clients ready to go?

5. You Don’t Need More Contacts...
You need deeper relationships!

6. Job Search And Dating...
Do they like me
Unreasonable expectations
Baggage
Playing hard to get
When to call back
Set expectations
Blind date and being set up
Making a commitment

7. STOP waiting for people to find you

8. “You can't stay in your corner of the Forest
waiting for others to come to you. You have to
go to them sometimes.”

9. Networking Is A Contact Sport

10. Source of Hire
CareerXroads 2012 Sources of Hire: Channels that Influence

11. Source Of External Hire
55% of all hires: Internal employees, employee referrals
and company career sites
SilkRoad 2012 External Source of Hire

12. Getting Started: Do An Online Audit Of Yourself
What can you (others) find about you?
Use Google | Pipl | 123People
In Google, if you have a common name you may
need to do limit your search:
Paul DeBettignies
“Paul DeBettignies”
“Paul DeBettignies” AND (MN OR Minneapolis)

14. Where Should I Look?
Big job boards
Niche and local job boards
LinkedIn
Facebook, Twitter, Social Networking sites
Newspapers
Trade, Professional, Association web sites
Job search engines
Recruiters, Search Firms, Employment Agencies
Job clubs, state & county resources

15. IT’S NOT THE SIZE OF YOUR NETWORK…
IT’S HOW YOU USE IT

16. WHO ARE YOUR CONNECTIONS?
- Peers, Gurus, and Thought Leaders in your industry
- Current/Former coworkers, bosses, vendors, clients*
- Acquaintances you want to keep in touch with
- College/High School friends
- Friends, family and neighbors
- Groups involved in
- Who you have an email address for

17. Most companies SUCK at recruiting

18. HR and Recruiter folks are nice people
(most of the time)

21. You have to take control of this

22. Until you know otherwise, assume the company
has a position for you

23. Online Identity: Hub And Spokes (ADDED)
For most of us it will look like this:
Hub
LinkedIn
Spokes
Facebook
Twitter
Blog
Google Profile (profile)
about.me (profile)
Emurse (resume)
Visual CV (resume)
eFolioMinnesota (portfolio)

24. LinkedIn
• Headline
– Include keywords that will help people find you
• Websites
– Rename and link to company site, career page
• Summary
– Add skill sets and job titles you are recruiting for
– Add your email address

25. Default is “Personal Website” “Company Website”
Edit to name your “Resume”, “Portfolio”, “Web site”, etc
More click through’s when sites are named

26. Include this in your: resume, online
profiles, when leaving comments on web
sites, business card

27. Tell A Story
Include: Keywords – Buzzwords - Acronyms

28. Experience - Resume

29. Skills & Expertise
Be sure to fill this out

30. Advanced Search
HR OR “Human Resources” OR Recruiter OR “Hiring Manager”
VP Marketing
SEO OR “Search Engine Optimization”
Refine by categories

31. Search Companies
- Click “Companies”
- Enter a company name
- Results will include statistics, related companies, job
posted on LinkedIn and people in your network who
work there
- “Follow”

33. Applications
Import: Resume, PowerPoint presentations, Feeds,
etc.
- Box.net
- Slideshare
- Wordpress
- Twitter
- Amazon Reading List

34. Facebook
• Include resume
• Follow company pages
• Join/participate in groups
• Connect with your
network
• Consider making
“Education and Work”
public

35. Twitter
• Include “real name”, nearest large city, keywords, buzzwords
• “Follow” local “cool kids”, industry leaders, groups, those in the know
• Search/follow Skill Sets, Titles, HR & Recruiters
• Add yourself to directories
• Find others lists
• Groups: #smbmsp - #mnrec - #minnebar
• Twitter Search

36. Minnesota Recruiter & HR Li
Minnesota Recruiter & HR Li

37. Linkedin, Facebook & Twitter Updates
Share links to:
Events/conferences
Seminars/webinars
Industry articles/news/statistics/blog posts
Local business articles/news/statistics/blog posts
Ask/give advice
Ask/answer questions
Reply to others
Forward others updates

38. How To Add Social Networking Buttons To Your Outlook Email Signature
Icon Archive (one of many, many sites)

43. Would you hire you?

44. Would you call you back?

45. Who do you know who…?

46. How to make a career shift

47. Job vs Contract/Project

48. Network Gravity

49. Negotiate a salary

50. Create your “portfolio” as you go

51. Future of workplace

52. Should I go to Grad School?

53. Great Recession

54. When do I try to connect with someone?

55. Help your friends

56. Paul DeBettignies
VP Recruiting
HireCast Consulting
paul@hirecastconsulting.com