Maybe the person who does your companies digital marketing right now is not getting much recognition. But watch out, they have all the skills to quickly become your companies next CMO.
2. They know how people and companies buy
People turn to the internet before making purchases – not when they see an ad!
3. They can react quickly to opportunities
They get things done quickly, on their own, without having to wait for
approvals and brief agencies when they see opportunity.
4. They don’t have time to physically meet people but they
virtually meet lots of people
They understand that you cannot make an impact if you are
going to try and meet everyone on a 1:1 basis.
5. They want to make a difference
These young digital natives want to make a difference in the
World, in marketing this is best done by generating the
company revenue… not likes!
6. They know you cannot pull the wool over your customers eyes
Truly make your products or services awesome, and the
customers will line up!
Don’t make ads that say your product is awesome but it is not…
7. They have grown up with ad blocking technology
They know you need to continually find new ways of
reaching your market
8. They’re not scared to try new things
They don’t have a need to protect their
marketing legacy
9. They’re young and outnumber the old
The majority of the World’s population is
young, and they know how to speak to each
other…
10. They understand that content fuels the World
They have been creating and consuming online
content from the very beginning