SlideShare une entreprise Scribd logo

Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

•Télécharger en tant que PPTX, PDF•
•
M
MRose2011

Class presentation for Schulich School of Business, Social Media Marketing on how foursquare is being used, and can be used by businesses and brands.

BusinessFormation
1  sur  9
foursquare MKTG 6226 – Sites of the Social March 21, 2011 Meghan Rose, @MeghanARose
What is foursquare? Mobile social networking ‘game’ Check-ins, Mayors and Tips Syncs to Twitter, Facebook
State of the foursquare Nation In 5 years time, mobile web will outgrow desktop Foursquare Valued at $250 Million 6 Million users globally, with 15k new foursquare users every day
Brands using foursquare SPECIALS NEARBY The Mayor receives 15% off all photobook orders. Cannot be used in combination with any other offer. Associates: use Sku 181 to apply 15% discount to photobook orders for the mayor.
Opportunities for SMM
Case Study – McDonald’s Foursquare Day: April 16, 2010 Budget: $1000 Offer: 100 randomly awarded $5/$10 giftcards for check-ins
Case Study – McDonald’s (cont’d) RESULTS: 33% more foot traffic in one day (measured in check-ins) 600,000 followers/fans on social media sites Media attention and more than 50+ articles in traditional media Sales…?
Before You Check-In… In Social Media… Value ≥ Cost
Questions?

Recommandé

Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...
Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...
Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...Rajesh Prabhakar
 
Ripple 6 Publisher Spotlight
Ripple 6 Publisher SpotlightRipple 6 Publisher Spotlight
Ripple 6 Publisher SpotlightDM2EVENTS
 
Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...
Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...
Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...BlueWeave Consulting Pvt Ltd
 
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)Street Fight
 
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...Street Fight
 
Sw blog entry3.12.13
Sw blog entry3.12.13Sw blog entry3.12.13
Sw blog entry3.12.13Monique Darté Jones
 
Vodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateVodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateYour Social
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisShareThis
 

Recommandé

Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...
Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...
Social Media @ Wal-Mart – Social Gifting Facebook Application Shopycat Case S...Rajesh Prabhakar
 
Ripple 6 Publisher Spotlight
Ripple 6 Publisher SpotlightRipple 6 Publisher Spotlight
Ripple 6 Publisher SpotlightDM2EVENTS
 
Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...
Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...
Global Social Gaming Market, Size, Share, Industry Trends & Forecast Report 2...BlueWeave Consulting Pvt Ltd
 
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)Street Fight
 
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...Street Fight
 
Sw blog entry3.12.13
Sw blog entry3.12.13Sw blog entry3.12.13
Sw blog entry3.12.13Monique Darté Jones
 
Vodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateVodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateYour Social
 
DataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisDataScienceInnovation_ShareThis
DataScienceInnovation_ShareThisShareThis
 
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
 
Brand Advocacy
Brand AdvocacyBrand Advocacy
Brand AdvocacyMichelle Marais
 
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...Lorren Elkins
 
South America Digital Media Marketing 2014- Key Trends & Statistics
South America Digital Media Marketing 2014- Key Trends & Statistics South America Digital Media Marketing 2014- Key Trends & Statistics
South America Digital Media Marketing 2014- Key Trends & Statistics RAD365 Media Inc
 
Digital Marketing Plan Summary for FC Dallas
Digital Marketing Plan Summary for FC DallasDigital Marketing Plan Summary for FC Dallas
Digital Marketing Plan Summary for FC DallasIngrid Little
 
OACFP 2016 - Marketing Presentation
OACFP 2016 - Marketing PresentationOACFP 2016 - Marketing Presentation
OACFP 2016 - Marketing PresentationJeff Hum
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldAJ Gerritson
 
Prototyping is an attitude
Prototyping is an attitudePrototyping is an attitude
Prototyping is an attitudeWith Company
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionIn a Rocket
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting PersonalKirsty Hulse
 
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Stanford GSB Corporate Governance Research Initiative
 
School of WOM: Designing and Delivering a Location Based Marketing Program
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchool of WOM: Designing and Delivering a Location Based Marketing Program
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
 
10 technology marketing trends 2014
10 technology marketing trends 201410 technology marketing trends 2014
10 technology marketing trends 2014SomUnspun
 
Digital download part 3
Digital download part 3 Digital download part 3
Digital download part 3 Raul Vielma
 
LSA15: State of the Association (Neg Norton)
LSA15: State of the Association (Neg Norton)LSA15: State of the Association (Neg Norton)
LSA15: State of the Association (Neg Norton)Localogy
 
CrowdBounce
CrowdBounceCrowdBounce
CrowdBounceDavid Rice
 
The Speed of Change. Challenges for the Modern Marketer
The Speed of Change. Challenges for the Modern Marketer The Speed of Change. Challenges for the Modern Marketer
The Speed of Change. Challenges for the Modern Marketer Melissa Fisher, CFE
 
2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
2010 Transformative Media: Digital, Mobile & Augmented Reality PresentationFred Steube
 
10 Technology Marketing Trends To Watch
10 Technology Marketing Trends To Watch10 Technology Marketing Trends To Watch
10 Technology Marketing Trends To WatchJason Piasecki
 
2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: Mobext2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
 

Contenu connexe

Tendances

Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
 
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...Lorren Elkins
 
South America Digital Media Marketing 2014- Key Trends & Statistics
South America Digital Media Marketing 2014- Key Trends & Statistics South America Digital Media Marketing 2014- Key Trends & Statistics
South America Digital Media Marketing 2014- Key Trends & Statistics RAD365 Media Inc
 
Digital Marketing Plan Summary for FC Dallas
Digital Marketing Plan Summary for FC DallasDigital Marketing Plan Summary for FC Dallas
Digital Marketing Plan Summary for FC DallasIngrid Little
 
OACFP 2016 - Marketing Presentation
OACFP 2016 - Marketing PresentationOACFP 2016 - Marketing Presentation
OACFP 2016 - Marketing PresentationJeff Hum
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldAJ Gerritson
 

Tendances (7)

Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
 
Brand Advocacy
Brand AdvocacyBrand Advocacy
Brand Advocacy
 
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
 
South America Digital Media Marketing 2014- Key Trends & Statistics
South America Digital Media Marketing 2014- Key Trends & Statistics South America Digital Media Marketing 2014- Key Trends & Statistics
South America Digital Media Marketing 2014- Key Trends & Statistics
 
Digital Marketing Plan Summary for FC Dallas
Digital Marketing Plan Summary for FC DallasDigital Marketing Plan Summary for FC Dallas
Digital Marketing Plan Summary for FC Dallas
 
OACFP 2016 - Marketing Presentation
OACFP 2016 - Marketing PresentationOACFP 2016 - Marketing Presentation
OACFP 2016 - Marketing Presentation
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
 

En vedette

Prototyping is an attitude
Prototyping is an attitudePrototyping is an attitude
Prototyping is an attitudeWith Company
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionIn a Rocket
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting PersonalKirsty Hulse
 

En vedette (6)

Prototyping is an attitude
Prototyping is an attitudePrototyping is an attitude
Prototyping is an attitude
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming Convention
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
 

Similaire à Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

School of WOM: Designing and Delivering a Location Based Marketing Program
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchool of WOM: Designing and Delivering a Location Based Marketing Program
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
 
10 technology marketing trends 2014
10 technology marketing trends 201410 technology marketing trends 2014
10 technology marketing trends 2014SomUnspun
 
Digital download part 3
Digital download part 3 Digital download part 3
Digital download part 3 Raul Vielma
 
LSA15: State of the Association (Neg Norton)
LSA15: State of the Association (Neg Norton)LSA15: State of the Association (Neg Norton)
LSA15: State of the Association (Neg Norton)Localogy
 
The Speed of Change. Challenges for the Modern Marketer
The Speed of Change. Challenges for the Modern Marketer The Speed of Change. Challenges for the Modern Marketer
The Speed of Change. Challenges for the Modern Marketer Melissa Fisher, CFE
 
2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
2010 Transformative Media: Digital, Mobile & Augmented Reality PresentationFred Steube
 
10 Technology Marketing Trends To Watch
10 Technology Marketing Trends To Watch10 Technology Marketing Trends To Watch
10 Technology Marketing Trends To WatchJason Piasecki
 
2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: Mobext2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
 
Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1dmadetroit
 
Key Trends & Metrics from the Local-Sphere in Q1
Key Trends & Metrics from the Local-Sphere in Q1Key Trends & Metrics from the Local-Sphere in Q1
Key Trends & Metrics from the Local-Sphere in Q1Localogy
 
4Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 20134Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 20134Ps Marketing
 
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaPeran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
 
Socialnetworking 110324004641-phpapp01
Socialnetworking 110324004641-phpapp01Socialnetworking 110324004641-phpapp01
Socialnetworking 110324004641-phpapp01NAVJOT KOUR
 
Falcon.io | 2021 Trends Virtual Summit - Yearly Reflections
Falcon.io | 2021 Trends Virtual Summit - Yearly ReflectionsFalcon.io | 2021 Trends Virtual Summit - Yearly Reflections
Falcon.io | 2021 Trends Virtual Summit - Yearly ReflectionsFalcon.io
 
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingTen Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingLocalogy
 
DMA-2010-Transformative-Media-Updated.ppt
DMA-2010-Transformative-Media-Updated.pptDMA-2010-Transformative-Media-Updated.ppt
DMA-2010-Transformative-Media-Updated.pptFred Steube
 

Similaire à Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business (20)

School of WOM: Designing and Delivering a Location Based Marketing Program
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchool of WOM: Designing and Delivering a Location Based Marketing Program
School of WOM: Designing and Delivering a Location Based Marketing Program
 
10 technology marketing trends 2014
10 technology marketing trends 201410 technology marketing trends 2014
10 technology marketing trends 2014
 
Digital download part 3
Digital download part 3 Digital download part 3
Digital download part 3
 
LSA15: State of the Association (Neg Norton)
LSA15: State of the Association (Neg Norton)LSA15: State of the Association (Neg Norton)
LSA15: State of the Association (Neg Norton)
 
CrowdBounce
CrowdBounceCrowdBounce
CrowdBounce
 
The Speed of Change. Challenges for the Modern Marketer
The Speed of Change. Challenges for the Modern Marketer The Speed of Change. Challenges for the Modern Marketer
The Speed of Change. Challenges for the Modern Marketer
 
2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
 
10 Technology Marketing Trends To Watch
10 Technology Marketing Trends To Watch10 Technology Marketing Trends To Watch
10 Technology Marketing Trends To Watch
 
2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: Mobext2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: Mobext
 
Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1
 
Key Trends & Metrics from the Local-Sphere in Q1
Key Trends & Metrics from the Local-Sphere in Q1Key Trends & Metrics from the Local-Sphere in Q1
Key Trends & Metrics from the Local-Sphere in Q1
 
4Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 20134Ps Marketing Fashion Dinner 2013
4Ps Marketing Fashion Dinner 2013
 
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaPeran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
 
Chamber presentation
Chamber presentationChamber presentation
Chamber presentation
 
Socialnetworking 110324004641-phpapp01
Socialnetworking 110324004641-phpapp01Socialnetworking 110324004641-phpapp01
Socialnetworking 110324004641-phpapp01
 
2016 Social Media Trends
2016 Social Media Trends2016 Social Media Trends
2016 Social Media Trends
 
Falcon.io | 2021 Trends Virtual Summit - Yearly Reflections
Falcon.io | 2021 Trends Virtual Summit - Yearly ReflectionsFalcon.io | 2021 Trends Virtual Summit - Yearly Reflections
Falcon.io | 2021 Trends Virtual Summit - Yearly Reflections
 
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingTen Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & Marketing
 
DMA-2010-Transformative-Media-Updated.ppt
DMA-2010-Transformative-Media-Updated.pptDMA-2010-Transformative-Media-Updated.ppt
DMA-2010-Transformative-Media-Updated.ppt
 
Digital Trends Among Youth
Digital Trends Among YouthDigital Trends Among Youth
Digital Trends Among Youth
 

Dernier

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 

Dernier (20)

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 

Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

  • 1. foursquare MKTG 6226 – Sites of the Social March 21, 2011 Meghan Rose, @MeghanARose
  • 2. What is foursquare? Mobile social networking ‘game’ Check-ins, Mayors and Tips Syncs to Twitter, Facebook
  • 3. State of the foursquare Nation In 5 years time, mobile web will outgrow desktop Foursquare Valued at $250 Million 6 Million users globally, with 15k new foursquare users every day
  • 4. Brands using foursquare SPECIALS NEARBY The Mayor receives 15% off all photobook orders. Cannot be used in combination with any other offer. Associates: use Sku 181 to apply 15% discount to photobook orders for the mayor.
  • 6. Case Study – McDonald’s Foursquare Day: April 16, 2010 Budget: $1000 Offer: 100 randomly awarded $5/$10 giftcards for check-ins
  • 7. Case Study – McDonald’s (cont’d) RESULTS: 33% more foot traffic in one day (measured in check-ins) 600,000 followers/fans on social media sites Media attention and more than 50+ articles in traditional media Sales…?
  • 8. Before You Check-In… In Social Media… Value ≥ Cost