Digital Marketing Resources V2 5

Digital Marketing Resources Guide
Available as a Searchable Online Marketing Directory at:
DigitalMarketing-inc.com/resources/tools
Listing of Resources, Tools,
Agencies & Influencers for:
Research
Display Advertsing
Search Engine Optimization
Paid Search Advertisng
Social Media
Mobile Marketing
Usability
Content Marketing
Marketing Analytics
Optimization
eCommerce & Lead Generation
CRM
Author: Marty Terbrack

Send Feedback to: Marty Terbrack 2 of 94 Version 3.0
mterbrack@digitalmarketing-inc.com 5/12/2015
© Copyright 2014 Digital Marketing, Inc. All Rights Reserved
Online Behavior, Internet Demographics and Site Rankings .........................................................6
 Who is the audience I want to target?.............................................................................6
 Where is my target audience spending time online? .........................................................6
 What activities are they engaged in online? .....................................................................6
 How can I interact with my target audience, provide them value and drive desired action?.6
 Who can tell me which web properties are the most popular by category?.........................6
 What trends provide the most opportunities and risks?.....................................................6
 How do I interact with these web properties and my target audience who uses them?.......6
Research Companies .................................................................................................................7
 Where can I find online marketing research? ...................................................................7
Segmentation and Primary Research Tools .................................................................................8
 Who are my target consumer groups? .............................................................................8
 What characteristics define my target audience?..............................................................8
 What motivates them and what is their purchase behavior?..............................................8
 How would I describe their lifestyle, likes and dislikes?.....................................................8
Digital Marketing Industry News & Associations ..........................................................................9
 What are good sources of information to stay help me stay abreast of online marketing?...9
Social Media Industry News .......................................................................................................9
eCommerce Industry News & Associations................................................................................10
 What sources of information are available for eCommerce? ............................................10
Search Industry News & Associations .......................................................................................10
 What sources of information are available for Search?....................................................10
Web Analytics Industry News & Associations.............................................................................11
 What sources of information are available for Web Analytics? .........................................11
Award Winning Websites and Showcases..................................................................................14
 Where can I find really well designed websites?.............................................................14
Stock Photography and Studios................................................................................................14
 Where can I purchase stock photography for my website?..............................................14
Award Winning Rich Media Campaigns .....................................................................................14
 Where can I find showcases of well designed rich media ads and widgets?......................14
Flash / Film Production ............................................................................................................15
 Where can I find showcases well defined video advertising? ...........................................15
Ad Networks, Exchanges, DSP’S...............................................................................................16
 How can ensure my Ads are reaching my intended audience?.........................................16
Personalization........................................................................................................................33
Search Engine.........................................................................................................................34
 What traffic generation tools are offered by the top search engines?...............................34
Search Platform Tools..............................................................................................................35
 What tools and resources are available to improve my search efforts?.............................35
 How do I find out how my site ranks versus competitors?...............................................35
Search Industry News & Associations .......................................................................................39
 What sources of information are available for Search?....................................................39
 What are the most popular social marketing websites?...................................................41
Social Community Platforms.....................................................................................................44
 If I want to build my own social network what platforms are available?...........................46
Social Media Listening Command Center Software.....................................................................46
 Are their any enterprise level platforms for listening to responding to Social Media?.........46
Social Promotion Platform........................................................................................................46
 What tools allow me to create promotions for social networks?.......................................46
Social Games ..........................................................................................................................46

 Can you recommend any social gaming companies?.......................................................46
Affiliate Networks....................................................................................................................48
 Is it possible for me to only pay when someone actually buys something instead of paying
each time someone clicks an ad or link? ...............................................................................48
 Which Affiliate Network will help me to reach my target audience?..................................48
 Which Affiliate provides the best value for my business?.................................................48
Comparison Shopping Engines .................................................................................................49
 How can get my products correctly into multiple comparison shopping engines? ..............49
 Which comparison shopping engines would be best for my product? ...............................49
 How can I ensure my products are properly categorized? ...............................................49
Traffic Generation / Channel Management ................................................................................53
 How can a manufacture ensure consumers who visit his brand web properties are properly
channeled to his retailers? ...................................................................................................53
 How can a manufacture ensure his products are properly merchandised on comparison
shopping engines and then channeled to his retailer network? ...............................................53
 How can a manufacture ensure the current product information and creative assets are
provided to consumers wherever they are online?.................................................................53
 How can a retailer properly integrate manufacture data into his web properties and online
marketing activates? ...........................................................................................................53
 How does a manufacture only pay for desired purchase activity? ....................................53
 How does a manufacture ingest his data into the web properties the consumers are visting?
53
Vertical Search / Virtual Tradeshows ........................................................................................54
 Do any search engines focus entirely on B2B traffic? ......................................................54
Syndicated Content .................................................................................................................54
 How can I get relevant authoritative content?................................................................54
Contextual Advertising.............................................................................................................54
 How can I reach people who are actively reading about topics relevant to my brand,
product or service?..............................................................................................................54
RSS Feeds ..............................................................................................................................55
 How can I get my feed processed?................................................................................55
Freelance Networks.................................................................................................................55
 Where is a good place to get freelance writers? .............................................................55
Public Relations and Press Release Websites.............................................................................55
 Where is a good place to post press releases? ...............................................................55
User Generated Content / Reviews...........................................................................................56
 How do I increase conversion with ratings, reviews, and stories? ....................................56
Contests and Incentives...........................................................................................................56
 What are some good contests and Incentives?...............................................................56
eCatelogs ...............................................................................................................................57
 How can I put my print catalog online? .........................................................................57
Localization.............................................................................................................................57
 How can I get my content translated and published into other languages? ......................57
Enterprise Search....................................................................................................................57
 How can I improve search of my corporations information? ............................................57
Video Spokesperson ................................................................................................................58
 How can I improve how I present my products online?...................................................58
Product Merchandising ............................................................................................................58
 How can I improve how I present my products online?...................................................58
Content Management Systems / Web Experience Manager / Digital Experience Manager.............58
 What is a CMS?............................................................................................................58
eCommerce Platforms for Larger Size Businesses ......................................................................60

 How can I develop a best in class eCommerce site quickly without heavy IT investment? .60
eCommerce Platforms / Carts for Small to Medium Size Businesses ............................................60
 How can I develop a best in class eCommerce site quickly without heavy IT investment? .60
 Who can help me with order management and fulliment for my eCommerce site? ...........62
On Demand ROI Calculators/ Dashboard Reporting Tools ..........................................................62
 What is a good Lead process?.......................................................................................62
Lead Data Append, Enrichment, Scoring and Trading ................................................................63
 What is a good Lead process?.......................................................................................63
Online Engagement Solutions / Chat Providers..........................................................................64
 What is the next generation of call Center?....................................................................64
 How can we improve the connection with my customers online?.....................................64
Web Analytics and Multivariate Testing.....................................................................................65
 How do improve conversion? ........................................................................................65
Website Analytics ....................................................................................................................65
 How do I determine the success of my marketing efforts? ..............................................65
Website Survey Tools ..............................................................................................................66
 What are good web based survey tools?........................................................................66
Usability Experts .....................................................................................................................67
 How can I test usability?...............................................................................................67
 How can I see how my target audience interacts with my communication?......................67
Email Campaign Tools .............................................................................................................68
 What are best the best tools for managing and measuring email campaigns /
communications? ................................................................................................................68
CRM for Large Companies........................................................................................................68
 What are considered to be the best Customer Relationship Management (CRM) Systems? 68
CRM for Small Companies........................................................................................................69
 What are considered to be good inexpensive Customer Relationship Management (CRM)
Systems?............................................................................................................................69
Content Distribution Networks..................................................................................................69
 How can I deliver my consumers the fastest online experience?......................................69
Performance Monitoring...........................................................................................................69
 How do I measure the end user performance outside my company’s network? ................69
 How do I ensure I know about issues as early as possible?.............................................69
Click Fraud..............................................................................................................................69
 How do reduce click fraud?...........................................................................................70
Rich experience Interactive Technologies..................................................................................70
Widget Companies ..................................................................................................................70
 Where can I find social website widget development companies?....................................70
Animation Companies..............................................................................................................70
 Where can I find social website widget development companies?....................................70
Agencies – Parent Companies ..................................................................................................72
Full Service Agencies ...............................................................................................................72
Local Marketing Companies......................................................................................................74
Smaller local agencies, interactive, marketing services companies ..............................................76
Agencies that specialize in Search and SEO...............................................................................76
 Which agencies specialize in Search?.............................................................................76
 Where can I find search related whitepapers, case studies and feeds? ............................76
B2B Agencies..........................................................................................................................78
 What do companies who specialize in B2B Lead Generation? ..........................................78
eCommerce Agencies & Marketing Services Providers for Small to Medium Size Businesses .........78
 Who can help me with an eCommerce site and Online Marketing Strategy / Services?......78
Local eCommerce Agencies Providers for Larger Businesses.......................................................78

 Who can help me with an eCommerce site and Online Marketing Strategy / Services?......78
Small Web 2.0 Agencies ..........................................................................................................78
Training..................................................................................................................................80
 What sources of information are available for online marketing training? .........................80
Marketing Books .....................................................................................................................80
Industry Blogs.........................................................................................................................82
Browsers ................................................................................................................................84
Collaboration and Project Management.....................................................................................84
Misc. Tools .............................................................................................................................84
Cloud Computing.....................................................................................................................84
Automotive Research & Data ...................................................................................................85
Automotive Dealer CRM Tools & Lead Providers ........................................................................85
Tech Companies to Watch .......................................................................................................88

Online Behavior, Internet Demographics and Site Rankings
 Who is the audience I want to target?
 Where is my target audience spending time online?
 What activities are they engaged in online?
 How can I interact with my target audience, provide them value and drive desired action?
 Who can tell me which web properties are the most popular by category?
 What trends provide the most opportunities and risks?
 How do I interact with these web properties and my target audience who uses them?
http://www.comscore.com
ComScore maintains massive proprietary databases that provide a continuous,
real-time measurement ways in which the Internet is used and activities that are
occurring online. Flagship Service Media Metrix 2.0 delivers highly accurate and
comprehensive audience ratings and estimates reports on people, not machines
providing accurate demographic view of Internet users, allowing clients to
analyze their online efforts and compare them to competitors.
http://www.hitwise.com/us
Leading online competitive intelligence service; Hitwise provides insights on
how 10 million US Internet users interact with more than 1 million websites,
across 165+ industries. Provides insights to online branding, search marketing,
content strategies and online partnerships
http://en-us.nielsen.com
Nielsen Online's innovative suite of Internet media and market research
products help publishers and brands understand, measure and respond to
online consumers. Proprietary tools, syndicated services and custom analytics
provide actionable insights to help you differentiate your product, site or brand,
target your audience, define your business objectives and power your online
strategy.
Nielsen Online’s BuzzMetrics services deliver trusted brand metrics, meaningful
consumer insights and real-time market intelligence to help clients apply the
power of consumer-generated media (CGM) to their businesses.
http://www.quantcast.com
“Quantcast is the world’s only open Internet ratings solution. The free service
enables anyone to view Internet ratings as well as audience demographics and
lifestyle information for millions of websites and services. Quantcast was
founded in 2005 by a team of engineers and mathematicians committed to
making accurate and insightful Internet audience information as widely
available as possible. Unlike panel measurement services which report a
standardized traffic metric for all sites by extrapolating from their sample,
Quantcast directly measures traffic for quantified publishers and provides rough
estimates for the rest of the web (non-quantified publishers).
http://www.quantcast.com/top-sites-1
http://www.quantcast.com/docs/display/info/Glossary
http://www.alexa.com
Provides Web site traffic rankings by category and country
http://marketshare.hitslink.com
Net Applications Market share tool provides share for browsers, search
engines, operating systems and ISPs by country, region and city, helps to spot
early trends

Behavior Targeting
Organization
http://www.btstandards.org/advisory.html
Research Companies
 Where can I find online marketing research?
It can be difficult to obtain approval to purchase Research studies but often the free content
provides value and can be obtained by subscribing to eNewsletters, feeds, web searches etc.
http://www.forrester.com
Forrester is an independent technology and market research company that
provides pragmatic and forward-thinking advice about technology's impact on
business and consumers. Great source for Free and paid research for:
Business-To-Consumer eCommerce, Consumer Portals & Search, Consumer
Retail & CPG, Consumer Technology Adoption, eBusiness/eCommerce,
eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy, Retail, Retail
Marketing
http://www.marketingsherpa.com
MarketingSherpa is a research firm specializing in tracking what works in all
aspects of marketing (and what does not.) Our goal -- to give marketers of the
world the stats, inspiration, and instructions to improve their results.
http://www.marketingsherpa.com/freestuff.html
http://www.emarketer.com
Market Research on E-Business and Online Marketing
Research and Analysis on Digital Marketing and Media
Objective Analysis of Internet Market Trends
Data from Over 3,000 Worldwide Sources
http://www.mobilemarketer.com/
http://www.idc.com
Research - IDC is the premier global provider of market intelligence, advisory
services, and events for the information technology, telecommunications, and
consumer technology markets. IDC helps IT professionals, business executives,
and the investment community make fact-based decisions on technology
purchases and business strategy. More than 1000 IDC analysts provide global,
regional, and local expertise on technology and industry opportunities and
trends in over 110 countries worldwide.
http://www.idc.com/about/rss.jsp#web
http://www.outsellinc.com
Research - Market Research for content companies
Outsell is the only research and advisory firm focused on the publishing,
information, and education industries. Our international team provides
independent, fact-based analysis and actionable advice about competitors,
markets, operational benchmarks, and best practices, so our clients thrive and
grow in today's fast-changing digital and global environment.
http://people-press.org
The PEW Research Center is an Independent opinion research group that
studies attitudes toward the press, politics and public policy issues

http://www.gongos.com/default.aspx
Research company headquartered in Michigan
http://tns-us.com
Research - TNS Media Intelligence is a leading provider of strategic advertising
intelligence to advertising agencies, advertisers and media properties
Segmentation and Primary Research Tools
 Who are my target consumer groups?
 What characteristics define my target audience?
 What motivates them and what is their purchase behavior?
 How would I describe their lifestyle, likes and dislikes?
http://www.claritas.com/claritas/Default.jsp?ci=3&si=4&pn=prizmne
Nielsen / Claritas PRIZM NE combines the demographic and consumer behavior
segmentation data you need to easily identify, understand and target your
customers and prospects. PRIZM NE defines every household in terms of 66
demographically and behaviorally distinct types, or "segments," to help you
learn about their likes, dislikes, lifestyles and purchase behavior.
http://www.insightexpress.com
Provides research survey’s
http://www.dynamiclogic.com
Provides traditional branding measurements with to internet advertising
Free demographics
http://www.freedemographics.com
Provides reports based on census data

Digital Marketing Industry News & Associations
 What are good sources of information to stay help me stay abreast of online marketing?
http://www.iab.net
The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading
media and technology companies who are responsible for selling 86% of online
advertising in the United States. Association is dedicated to helping online,
interactive broadcasting, email, wireless and Interactive television media
companies increase their revenues
Standards and Guidelines:
http://www.iab.net/iab_products_and_industry_services
Research and Insights:
http://www.iab.net/insights_research
Glossary:
http://www.iab.net/insights_research/530422/1494
http://adage.com/index.php
Leading print and online publication covering the interactive industry
http://www.adweek.com
Weekly trade magazine about the advertising industry. AdWeek's Q Interactive
section features daily coverage on the Interactive industry Good source of
news, ideas and information for advertising, media
http://www.the-dma.org
Direct Marketing Association
DMNews : The online newspaper of record for Direct Marketers
http://www.btobonline.com
http://www.mediabuyerplanner.com
http://www.revenews.com
Reviews online marketing, SEM, affiliate marketing, retail (e-commerce),
analytics, spyware, blogging and much more
http://feeds2.feedburner.com/ReveNewsOnlineRevenueBlogs
http://networkadvertising.org
http://networkadvertising.org/managing/learn_more.asp
http://www.networkadvertising.org
Social Media Industry News
http://mashable.com/social-media

http://www.techcrunch.com
Weblog dedicated to obsessively profiling and reviewing new Internet products
and companies
plus
Twitter Lists
http://twitter.com/tlists/advertising-marketing
http://mashable.com/twitterlists/
http://twitter.com/latenitecoder/marketing
One of the best ways to stay up with digital marketing is to follow the leaders
and use tweekdeck to manage your social communication
eCommerce Industry News & Associations
 What sources of information are available for eCommerce?
http://www.ecommercetimes.com/
http://www.shop.org
http://www.retailtechnologyreview.com/internet_retailing/
http://www.internetretailer.com
Search Industry News & Associations
 What sources of information are available for Search?
http://searchenginewatch.com
http://feeds.searchenginewatch.com/sew
http://www.sempo.org/home
keyword research BLOG http://tonyadam.com/blog/an-understanding-of-seo-keyword-research An
understanding of SEO Keyword Research
http://www.seobook.com/
http://training.seobook.com/internet-marketing-tools
Hub Finder 3.0 - Hub Finder is an open source link analysis tool which looks for
co occurring backlinks.
http://www.linkhounds.com/hub-finder/hubfinder.php

More Search Sites Search Engine Journal : Fair and balanced search engine news
Search Engine Land : Blog of search engine industry thought leaders Danny
Sullivan and Barry Schwartz
Search Engine Lowdown : Search industry coverage of new media, sponsored by
Ask.com
Search Engine Roundtable : The pulse of the search marketing community
Live Search’s Weblog : Official blog of the MSN Search team
Yahoo Search Blog : A look inside the world of search from the people of
Yahoo!
Ask.com Blog : Official Ask Jeeves blog
John Battelle's SearchBlog : Thoughts on the intersection of search, media,
technology and more
http://www.mobilesearchmarketing.com/resources.php
https://didit.com/articles_archive.html
more Market Leap
SEO Chat Tools
Google Co-Op
Webconfs.com Tools
http://www.esearchvision.com, eSearchvisionBlogs
Web Analytics Books:
“Ultimate Guide to Pay Per Click Advertising” by Richard Stokes
“Winning Results with Google AdWords” by Andrew Goodman
“Advanced Google Analytics” by Brad Geddes
Web Analytics Industry News & Associations
 What sources of information are available for Web Analytics?
http://www.webanalyticsassoication.com
Web Analytics Professionals Association – resources, networking, certification
and events
http://www.webanalyticsdemystified.com
Eric T. Peterson, Aurelie Pols, and John Lovett are frequent and popular speakers on
web analytics. They provide consulting and resources that support the web analytics
community
http://www.emetrics.org
eMetrics is a web analytics tradeshow
Guru / Analyst http://www.kaushik.net/avinash/
Resources: http://www.kaushik.net/avinash/media-mentions-
podcasts
http://www.semphonic.com
web analytics consultancy
The Omniture Implementation Toolkit

http://www.marketmotive.com
Online marketing training
Web Analytics Books:
“Actionable Web Analytics” by Jason Burby & Shane Atchison
“Cult of Analytics” by Steve Jackson
“Web Analytics an Hour a Day by Avinah Kaushik
“Web Site Measurement Hacks”, By Eric T. Peterson
http://www.lotame.com
http://www.lotame.com/blog/
http://www.underscoremarketing.com
http://www.cardinalpath.com/
We activate your data & create competitive advantage
We are a dedicated team of passionate, award-winning analysts,
statisticians, academics, developers – some of the top minds in
digital intelligence.
Together, we help our clients unlock the value of their data across
a wide digital footprint, sharing all that we know and empowering
confident decision-making that creates sustainable growth.
More
Industry Publications &
News
Business 2.0 : The playbook for a new generation of leaders
BusinessWeek : Weekly business-focused print magazine, w/ online component
CNet News : Technology news and business reports
MediaPost : Print and online publication focused on the interactive industry
Marketing Vox : The Voice of Online Marketing
MarketWatch : Leading provider of business news, financial information and
analytical tools
PaidContent.org : Independent information on the digital sectors where media
and entertainment companies operate
The Register : Biting the hand that feeds IT
Reuters Internet News : Global news site providing indispensable information
tailored for professionals in the financial services, media and corporate markets
WebProNews : Source for investigative ebusiness reporting and search engine
related news
ZDNet : Network of blogs on the intersection of technology and business
Ars Technica : Detailed coverage of the best multi-OS, PC hardware, and tech
news
http://www.e-consultancy.com/
http://www.bnet.com/
http://www.knowledgestorm.com/

http://www.cmo.com
http://www.entrepreneur.com
http://acnielsen.com/site/index.shtml
http://www.sendtraffic.com/internet-marketing-solutions.php
http://www.weblogsinc.com/
http://www.techinsights.com/
http://www.marketingpower.com
http://clickz.com
http://www.thestandard.com
http://www.marketingtrends.com
Google Blog : Insight into the news, technology, and culture of Google
ClickZ News Blog : Coverage of interactive marketing and advertising issues
from the editors of ClickZ
Google Blogoscoped : Google, the World, and the World Wide Web, Weblogged
Online Marketing Blog : A marketing blog about the intersection of social
media, search marketing and online public relations
Read/Write Web : Popular tech weblog by Richard MacManus, focused on Next
Generation Web Technology
SeekingAlpha : Leading provider of stock market opinion and analysis from
blogs, money managers and investment newsletters
VentureBeat
Discussion Boards
Cre8aSite Forum : Building better websites together
Digital Point : Discussion board dealing with all aspects of Search Engine
Marketing
SitePoint Forums : Community site that deals with all aspects of building and
managing a website
Slashdot : News for nerds, stuff that matters
ThreadWatch : Community website focused on Internet marketing and related
technologies
Webmaster World : News & discussion for the independent web professional
http://www.marketingpower.com/_layouts/Dictionary.aspx
http://econsultancy.com
http://www.marketing-insights.co.uk/
Misc. Marketing
AllthingsDigital http://allthingsd.com
Scoopler http://www.scoopler.com
This beta-version search engine mashes up four hot trends in search:
Real-time results from live posts on Twitter, Flickr, Digg and Delicious
Concierge-level search categories that automatically filter out irrelevant results
and sort results into links, videos and images
One-click sharing that lets you spread the word about your results to your key
social networks
Trending topics that show what's resonating with other searchers.
oneforty http://oneforty.com
oneforty categorizes its application reviews by use (sorting out the must-have

URL shorteners, for example), by platform (iPhone, BlackBerry, Android, etc.),
or by category, such as advertising, multimedia, music and networking.
Which Test Won? http://whichtestwon.com
A/B Testing Site
Award Winning Websites and Showcases
 Where can I find really well designed websites?
http://www.webbyawards.com
Awards website with showcase by category
http://www.thefwa.com
Awards website with showcase by category
http://www.adobe.com/cfusion/showcase/index.cfm
Showcase by category – Adobe Flash focus
http://silverlight.net/showcase
Showcase by category – Microsoft Silverlight focus
Stock Photography and Studios
 Where can I purchase stock photography for my website?
http://www.gettyimages.com
http://www.istockphoto.com
more … http://www.iacadvertising.com
http://www.jupiterimages.com/
http://www.graphics.com/
http://www.latcha.com
Photography & Retouching Studio
Produces Ford vehicle photography
Award Winning Rich Media Campaigns
 Where can I find showcases of well designed rich media ads and widgets?

http://creativezone.eyeblaster.com
rich media ad showcase
http://feeds.eyeblaster.com/CreativeZone
http://www.eyeblaster.com
Eyeblaster’s Ad Campaign Manager (ACM)
http://www.eyeblaster.com/content.aspx?page=Ad_Formats
http://unicast.com/#/showcase
Showcase of rich media ads
http://www.eyewonder.com/showcase.php
Showcase of rich media ads
http://www.vendaria.com
Expertise in telling stories in web video
http://www.pointroll.com/showcase.html
Rich media ad showcase
Cheap banners http://www.pointbanner.com/
Flash / Film Production
 Where can I find showcases well defined video advertising?
http://www.d-kitchen.com
Film production. Digital Kitchen is a creative agency that focuses on film
production, experiential design, motion graphics, brand identity, and interactive
work for marketing and entertainment.

Ad Networks, Exchanges, DSP’S
 How can ensure my Ads are reaching my intended audience?
http://www.platform-a.com
Platform-A**
Platform-A integrates AOL's leading media properties, TACODA's behavioral
technology and Advertising.com's mass reach into a unified solution for
advertisers and publishers. Our mission is to operate the world's most effective,
efficient marketplace for the buying and selling of digital advertising.
http://www.adtechus.com/
http://www.thirdscreenmedia.com/ - mobile
http://www.doubleclick.com/
Purchased By Google – Ad network, Widgets
DoubleClick Inc, a premier provider of digital marketing technology and
services, today announced the support of widget advertising within the core
DART for Advertisers (DFA) ad serving platform through the creation of the new
Widget Ad rich media format.
http://www.doubleclick.com/products/richmedia/formats.aspx
http://www.dotomi.com
Dotomi is a leading provider of targeted internet advertising solutions, multi-
network with access to over 20,000 web sites with 1 point of integration.
Provides full service solutions provide media, creative strategy, creative design,
analytics and technical support
http://www.eyeblaster.com
Eyeblaster’s Ad Campaign Manager (ACM)
http://www.eyeblaster.com/content.aspx?page=Ad_Formats
http://www.eyeblaster.com/Content.aspx?page=resource
http://www.atlasrichmedia.com/
is an online advertising product operated by Microsoft Corporation. Via Atlas,
Microsoft provides digital marketing technologies that are designed by
marketers, for marketers. This buy-side focus enables Atlas to develop effective
tools and services that meet the real-world needs of agencies and advertisers.
Features and Formats: http://atlasrichmedia.com/index.php?page=formats
Showcase: http://atlasrichmedia.com/index.php?page=showcase
Bluekai is the creator of the first and largest online data exchange that is
designed with consumer transparency and participation in mind. Unlike ad
networks, BlueKai does not sell ads or impressions. By aggregating valuable
shopping and research data across the Internet, BlueKai enables marketers and
ad networks to drive effective and scalable targeting and prospecting
campaigns. Publishers can participate as intent data providers to earn revenue
in a privacy friendly way. Our goal is to create the next-generation approach to
effective online marketing that is driven by intent data and advocacy for
consumer participation.
AudienceScience provides relevant advertisements to consumers based on
your interests. In order to provide advertisements that may be of interest to
you, AudienceScience uses general information about the types of Web sites
you visit and other non-personally identifiable information about you.
http://www.audiencescience.com/press_room/videos.asp
Ad Networks - Local Ad Focus

http://itn-digital.com
With a measured potential reach of more than 105 million unique monthly
viewers in the U.S., ITN Digital reaches 49.6 percent of all Internet users
nationwide, the highest reach in comScore's ad-focus local category. In
addition, ITN Digital achieved exceptionally strong engagement scores, with
audiences spending an average of 4.2 minutes per visit, and viewing 4.34 billion
pages in July 2010. ITN Digital is comprised of more than 3,300 local television,
newspaper, radio and community-based websites across all 210 DMA's,
enabling advertisers to connect more deeply with consumers at the local level,
in premium, professionally produced content
Ad Networks / Exchanges / Rich Media Providers
http://www.tribalfusion.com
Tribal Fusion® is the leading site representation company, serving 20 billion
monthly impressions and reaching over 230 million users worldwide per month.
We partner with top quality web publishers to provide advertisers with
targeted ad placements. Offering site-specific, channel-wide and run-of-
network placements, we deliver results through expert advice and intelligent
technology.
http://www.bluestreak.com
Bluestreak's ion Ad Manager makes the most of your advertising budget. It's the
only ad platform that lets you watch and respond to ad performance in real
time. IonAd is a hosted online advertising suite to help you execute advertising
campaigns across all internet media
http://www.xplusone.com
media+1 screens and segments web traffic into audiences, allowing an
advertiser to purchase only those audiences most likely to convert into
customers. media+1 is certified to operate on inventory totaling more than
50B+ impressions per month, representing more than 90% of the US population
http://www.checkm8.com
AdVantage was designed with a "fresh start" approach to the challenges of
managing and delivering online advertising based on input from customers, as
opposed to the "legacy and patch" approach of other technology providers.
http://www.eyereturnmarketing.com
eyeReturn Marketing is the leading Ad-server and Internet solution provider for
the online marketing and advertising industry in Canada. eyeReturn Marketing
delivers top tier rich media advertising campaigns, reporting and auditing tools,
bilingual websites/microsites, databases, email deployment and promotions for
blue chip clients
http://www.interpolls.com/interactivemedia.html
Interpolls provides full-service rich media advertising, widgets, sweepstakes and
promotions, and emerging media solutions through its patent-pending (two-
way) interactive platform.
http://www.pointroll.com
With PointRoll technology, consumers can interact with an ad just as rich and
full-featured as a complete web site, without leaving the site and content they
were already browsing. The result: improved ad effectiveness including
increased branding and conversion opportunity, without the negative
experience associated with other intrusive technologies
http://www.pointroll.com/showcase.html

http://www.adgregate.com
Adgregate Markets is changing the dynamic of traditional banner advertising by
aggregating micro-markets through fully transactional banners. Our proprietary
ShopAdsTM widgets provide advertisers and publishers with fully contained
micro-stores where consumers can discover, browse, and purchase products
within the confines of their trusted sites
http://www.mediaplex.com
http://www.mojorichmedia.com
MOJO Adserver is the most advanced third-party ad serving technology
available for managing online advertising, measuring campaign effectiveness
and maximizing return on investment. MOJO Adserver was developed for
maximum usability, enabling users to manage all interactive marketing
programs in one streamlined interface.
Advertising.com, Inc. is a leading provider of interactive marketing services to
advertisers, agencies and publishers. We conduct strategic direct-response and
brand marketing campaigns that guarantee bottom-line results for our clients.
From web ads to search listings, we offer diverse tactical tools, innovative
thinking and the most expansive reach in the industry. Advertising.com is a
wholly owned subsidiary of America Online, Inc.
http://casalemedia.com/Network/
Ad Network
http://www.adecn.com/
Ad Network
Acerno Acerno is the predictive targeting network that drives consideration for brands,
incremental transactions for retailers, and relevance in advertising for
consumers. No personal information of any kind is ever collected: We use
analytics and completely anonymous shopping data to accurately describe
audiences and predict what they are interested in buying.
AlmondNet AlmondNet is a New York-based media and advertising technology company
that revolutionizes search and makes the Internet advertising market efficient
by distributing relevant paid search ads to people wherever they go, based on
recent searches they made.
BlueLithium www.bluelithium.com is a Yahoo company. Yahoo! Inc. is a leading global
Internet brand and one of the most trafficked Internet destinations worldwide.
Yahoo! is focused on powering its communities of users, advertisers, publishers,
and developers by creating indispensable experiences built on trust.
Collective Media www.collective.com is a leading online advertising media and technology
company specializing in audience targeting, optimization and reporting
solutions to serve online publishers, agencies and advertisers. Collective's
product suite includes the Collective Network(TM), the largest premium display
advertising network, the Directive Network(TM), the only transparent
performance advertising network, AMP(TM), its proprietary ad network
management platform and Personifi(TM), the leading semantic content
classification and audience targeting solution.
Dedicated Networks www.dedicatednetworks.com is an online advertising platform allowing
advertisers to effectively reach their target audience, while maintaining brand
response and direct response goals. Dedicated Networks incorporates custom

channel targeting within its list of 2,000+ publishers, reaching more than 90MM
unique users.
eXelate www.exelate.com is the first and largest marketplace for privacy friendly
targeting data. eXelate connects leading online publishers with advertisers, ad
agenicies and ad networks who seek to create a more interest-tailored online
advertising experience. Via the eXelate eXchange, publishers contribute non-
personally identifiable consumer interest information which is leveraged by
leading national advertisers in order to increase the efficiency and effectiveness
of their campaigns. The eXelate targeting eXchange stresses transactional
transparancy, performance accountability and consumer respect.
FetchBack www.fetchback.com is the Retargeting Company that converts more lost
prospects than any other Retargeting solution in the marketplace today. We are
dedicated to protecting consumer privacy online.
The Fox Audience
Network
www.foxaudiencenetwork.com enables marketers of all sizes to find and
connect with customized audiences across the Internet. With its massive reach
and the industryâ€™s leading customization and reporting platform, FAN is able
to maximize return on investment for marketers and revenues for publishers
while creating an altogether more relevant experience for users across the web.
Google www.google.com operates the DoubleClick online ad serving product, providing
advertisers, web publishers and direct marketers with the tools needed to plan,
execute and analyze marketing programs with greater ease and efficiency. Our
comprehensive set of integrated solutions have become leading tools for
campaign management, online advertising, email delivery, offline database
marketing, data management and marketing analytics. As consumers embrace
new forms of media and business scales to meet the demands of multi-channel
marketing, Google will remain at the forefront, helping marketers effectively
target, reach and measure the results of their marketing programs.
Interclick www.interclick.com is the leading transparent ad network, committed to
providing full end-to-end transparency to advertisers, publisher and consumers.
In 2007, comScore named interCLICK the fast growing ad network and currently
reaches over 65% of the U.S. internet audience and growing. interCLICK
provides advertisers solutions for the entire marketing lifecycle, employing the
latest advanced targeting methodologies to meet and exceed campaign goals.
With a network of comScore top 1000 sites, top brand advertisers and
consumer choice, interCLICK strives to be a trusted partner for all of its clients.
For more information, please visit www.interCLICK.com.
Lotame www.lotame.com provides a platform for easily building and addressing
customizable consumer audiences based on social activity in addition to implied
or stated interests. Lotame has specifically designed its patented Crowd Control
platform to take full advantage of the unique attributes of social data, using
participation and user generated content as a foundation for improved
campaign performance. Please visit http://www.lotame.com for more
information
Media6º www.media6degrees.com provides marketing analytics to help leading
marketers meet their online customer acquisition goals. Our proprietary
targeting technology delivers behaviorally targeted banner ads across the web.
For more information about our privacy practice, please visit our privacy policy
http://www.media6degrees.com/privacy.php.

NextAction www.nextaction.net is committed to improving consumer's online ad
experience, increasing transparency, creating meaningful user controls, and
enforcing robust data security.NextAction's mission is to enhance your
browsing experience by increasing the relevance of the products and services
that advertise to you on the Web. We do this through the anonymous
aggregation of a number of online and offline data sources which help us to
determine which marketing offers are most likely to be relevant. For more
detailed information, please read our online advertising Privacy/Security Q&A
Safecount www.safecount.net provides a simple, straightforward digital platform that
enables advertisers, researchers and media companies to understand the
effectiveness of online advertising and marketing programs. The platform also
gives consumers far more information about their role in these programs more
plainly than ever before through a unique "cookie viewer," the first of its kind.
Safecount's guiding principle is that consumers have a right to control and
choose what information they share while online. We believe in being clear and
transparent regarding our privacy practices, and we consider all Web visitors'
opinions to be very important. Safecount is committed to promoting respect for
consumer privacy and consumer control in collaboration with online
researchers, advertisers and publishers. For more information, please visit:
www.safecount.net.
SpecificMEDIA, Inc. www.specificmedia.com the advertising industry's fastest-growing interactive
media company, enables advertisers to target consumers through advanced
demographic, behavioral, contextual, geographic and retargeting technologies.
The company's Premium Network is wholly comprised of over 450 name brand
publisher that reach more than 118 million U.S. consumers monthly. Specific
Media's Data Network provides anonymous consumer tracking information
from more than 2 million websites and 20 million web pages. The combined size
of its Premium Network and Data Network enables the company to identify and
target a larger number of consumers than other networks. Specific Media works
with leading Fortune 500 brand advertisers, including seven of the top 10
companies. No other media company gives advertisers the ability to reach their
target audience online with scale and nearly 100% accuracy.
Traffic Marketplace www.trafficmarketplace.com As the premiere Business-to-Audience online ad
network, Traffic Marketplace delivers relevance in online advertising by
connecting advertisers with their target audience. Traffic Marketplace delivers
billions of advertising impressions each month to over 120 million unique
USusers, generating millions of leads and customers from its network of top tier
branded websites.
www.turn.com is an innovative technology company that provides advertisers
and publishers with an advanced marketplace for buying and selling online
advertising. Turn's technology utilizes information about the publisher, web
page, advertiser and anonymous audience to improve the relevance of the
advertising shown to you.
Undertone Networks www.undertone.com is a premier online advertising network comprised of
today's top media properties..
http://rubiconproject.com
We don't work directly with advertisers or agencies - but we can make your
media spend more effective. the Rubicon Project allows for hyper-targeting
across the best inventory on the Web so your campaigns reach the right
audience, every time.

http://www.admeld.com
http://www.pubmatic.com
http://triggit.com
http://www.widgetbucks.com
WidgetBucks features pay-per-click shopping widgets that help our customers
make money fast. They instantly display the most popular products based on
buying trends of 100 million shoppers..
http://www.rightmedia.com/
Ad Network
More … 24/7 Real Media, AdDynamix, AdFusion, AdShuffle, Ad Tech Helios IQ (Aktiv
Digital), Atlas a.k.a. Aquantive, Blackfoot, Bluestreak, Bridgetrack, Brightroll,
Broadband Enterprises, Clearspring, Cossette, Dynamic Logic, Exponential/Full
Tango, Eyereturn, Facilitate Digital, Factor TG, Falk, Flashtalking, IB, Klipmart,
Linkstorm, Mediaplex, Metrixlab, Quigo, Rovion, Shoshkele/United Virtualities,
Specific Media, Tango Zebra, TruEffect, Visible World, Zedo
Acerno (www.acerno.com) is the predictive targeting network that drives consideration for brands,
incremental transactions for retailers, and relevance in advertising for consumers. No personal information
of any kind is ever collected: We use analytics and completely anonymous shopping data to accurately
describe audiences and predict what they are interested in buying.
AdBrite (www.adbrite.com) is a real-time ad exchange serving over one billion impressions a day on over
100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through best-in-class-
targeting and optimization technology. We do not exist to sell ads. We exist to give advertisers easy access
to gobs of inventory through auction-driven pricing. When the market sets the price and the exchange is
completely transparent, advertisers know exactly what they are paying for, and it is less than they pay now.
Adchemy (www.adchemy.com) is a digital marketing technology company with roots in algorithm-based
performance marketing. Using our audience data management platform (DMP) and search engine
marketing solutions, our customers can deliver highly relevant advertising experiences to online audiences
across channels at an unprecedented scale. To learn about Adchemy's commitment to privacy please visit
our Technology Platform Privacy Policy.
Adconion Media Group (www.adconion.com) is the world's largest content distribution and monetisation
platform, reaching more than 350 million unique users every month around the globe. Adconion is
dedicated to providing advertisers and publishers with the best products, technology and data analysis to
create successful online campaigns. Combining the power of global reach with local presence, Adconion
helps advertisers reach customers with a variety of solutions from video and display advertising to search
retargeting. Adconion has 16 offices in 7 countries and sits on the board of the Interactive Advertising
Bureau (IAB), is a member of IASH Europe.

Adara Media (www.adaramedia.com) is an online media services company that provides brand advertisers
and marketers the ability to connect with customers of other brands through our proprietary audience
platform. The platform allows advertisers and marketers to leverage proprietary demographic and
transaction data from recognizable consumer brands and trusted data providers, to create "the right
message to the right people at the right time" at the right price. Adara Media does not collect personally
identifable information for use on our advertising platform. Please see our privacy policy for more
information about our services and privacy practices.
Adify provides technology, services, and expertise so advertisers, entrepreneurs, media companies, and
publishers can build and participate in thriving vertical ad networks. Adify Media is a premium mid-tail ad
network powered by Adify's ad-serving platform, which connects advertisers to top-transacting audiences
with 100% transparency. Adify and Adify Media take information privacy very seriously. To learn more
about our practices, please read our full privacy policy or visit www.adify.com and www.adifymedia.com.
AdMeld (www.admeld.com) provides web publishers with technology and expertise to maximize their
revenues and make smarter decisions about how they sell their advertising. Through our platform, our
clients can connect to a variety of major buyers, analyze the composition and value of their audience, and
see which advertisers are bidding on it. AdMeld takes consumers' privacy seriously and thinks it should be
protected. For more information about our privacy practices, click here.
Advertising.com, Inc. (www.advertising.com) is a leading provider of interactive marketing services to
advertisers, agencies and publishers. We conduct strategic direct-response and brand marketing campaigns
that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical
tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned
subsidiary of America Online, Inc.
Aggregate Knowledge (www.aggregateknowledge.com) is the leading provider of buy-side optimization
technology allowing agencies and advertisers to reach their desired audiences and maximize consumer
interactions for any brand or direct response campaign. On every ad impression, the Aggregate Knowledge
Discovery™ Platform first validates the audience reached, then selects the best creative, and dynamically
personalizes its content for maximum impact. The result: zero waste, self-optimizing campaigns, and
personalized content displayed over any display inventory.
Akamai Technologies, Inc. (www.akamai.com) provides market-leading managed services for powering rich
media, dynamic transactions, and enterprise applications online. Some of these services help publishers and
advertisers from across Akamai's customer base to better understand their consumer end users and to
provide more personalized on-line experiences, including by better targeting advertising. To learn more
about Akamai's commitment to privacy, please click here.
AlmondNet (www.almondnet.com) Founded in 1998, AlmondNet is a New York-based media and
advertising technology company that revolutionizes search and makes the Internet advertising market
efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they
made.
Atlas (www.AtlasSolutions.com) is an online advertising product operated by Microsoft Corporation. Via
Atlas, Microsoft provides digital marketing technologies that are designed by marketers, for marketers. This
buy-side focus enables Atlas to develop effective tools and services that meet the real-world needs of
agencies and advertisers. Microsoft, along with its family of companies, considers Internet user privacy to
be of paramount importance. We are committed to protecting users' online privacy and have implemented
a progressive privacy policy.

AudienceScience, Inc. (www.AudienceScience.com) provides relevant advertisements to consumers based
on your interests. In order to provide advertisements that may be of interest to you, AudienceScience uses
general information about the types of Web sites you visit and other non-personally identifiable
information about you. AudienceScience, along with its affiliated publishers and advertisers, holds the
privacy of its users in the strictest confidence. At no time is personally identifiable information associated
with any behavioral data in the AudienceScience Audience Search Network. All information gathered by
AudienceScience remains the sole property of our customers. Please see our privacy policy for additional
information on our product and privacy practices.
Batanga, Inc. (www.batanganetwork.com) is the leading U.S. Hispanic-focused online media company. The
Batanga Network reaches the most U.S. Hispanics online, across all categories and all demographics.
Utilizing market exclusive targeting technologies, the network effectively aggregates and delivers online
audiences within culturally relevant online environments. Batanga.com, one of its premier online
destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten
years. Batanga, Inc. maintains offices in Miami, New York and Mexico City. For more information visit
www.batanganetwork.com.
Note: Batanga Network utilizes third-party ad serving technology provided by DoubleClick and Collective. As
such, all cookies placed by Batanga Network, including their opt-out cookies, will appear as DoubleClick
and/or Collective cookies.
Bizo (www.bizo.com) is a business audience targeting platform and advertising network that represents a
new approach to online B2B marketing with precise ad targeting that's based on a prospect's anonymous
bizographics or business demographics - industry, functional area, seniority, size of company, and more.
This unique understanding of a person's bizographics allows Bizo to deliver powerful ad targeting based on
these non-personally identifiable attributes and behaviors. For more information about your Bizo cookie
and our approach to privacy please visit http://www.bizo.com/business_audience.
BlueKai (www.bluekai.com) is the creator of the first and largest online data exchange that is designed with
consumer transparency and participation in mind. Unlike ad networks, BlueKai does not sell ads or
impressions. By aggregating valuable shopping and research data across the Internet, BlueKai enables
marketers and ad networks to drive effective and scalable targeting and prospecting campaigns. Publishers
can participate as intent data providers to earn revenue in a privacy friendly way. Our goal is to create the
next-generation approach to effective online marketing that is driven by intent data and advocacy for
consumer participation.
Brilig (www.brilig.com) Brilig is an open marketplace where recipes for unique advertising audiences are
created, analyzed, bought and sold under the governance of Brilig's audience commerce platform. The Brilig
system removes any limitation to the listing, combination and segmentation of audience data, enabling
truly novel forms of targeting to be devised and deployed. As a free market, Brilig does not set the prices,
act as a gatekeeper to the market, or limit what data combinations or segments are available. Because of
this singular neutral position, Brilig can provide data to anyone, including firms that might be thought of as
competitors.
Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and
technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented
audiences through its Burst Network and Burst Direct units. Burst also markets its ad management
platform, adConductor™ (www.adconductor.com), which provides full technical and professional support to
manage the complex process of ad sales and service for vertical ad networks. Burst Media firmly believes
the privacy of web users must be protected. For more information, please visit Burst Media's privacy policy.

Buysight (www.buysight.com) offers acquisition, remarketing, and brand programs that deliver relevant,
real-time advertising to consumers resulting in increased visits and conversions for our advertising clients.
Buysight's unique Co-Op provides data to help us understand people's purchase intent, transform it into
actionable knowledge, and use that knowledge to predict what tens of millions of individual shoppers want
to buy. We connect them to companies that best meet their needs with instantly personalized, relevant
offers for products we know they're interested in.
Headquartered in Palo Alto, CA, Buysight was founded in 2008 by pioneers in display and search
advertising. Please visit our Consumer Protection page for more info and to read our Privacy Policy.
Casale Media (www.casalemedia.com) Casale Media is a premium short-tail ad network and technology
company. We work the world's most trusted brands and their agencies to place online display campaigns in
audience-optimized, brand safe environments that deliver consistently high media value. Casale Media
respects all Internet users' rights to privacy. For detailed information about our practices and privacy policy,
please click here.
Collective (www.collective.com) is a leading media and technology solutions provider for display
advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand
advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by
leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original
transparent network for brands; Collective Video(TM), the world's first audience-driven video network;
Collective Direct(TM), the high quality network for direct marketers.; and AMP®, the leading ad network
administration, audience targeting and reach extension platform. The company is headquartered in New
York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more
information, visit www.collective.com.
Criteo (www.criteo.com/us) is a company specialized in personalized retargeting. Criteo's clients are
typically transactional e-Commerce sites of all sizes across many verticals. Criteo's technology enables the
retargeting of users who have left a retailer's site with dynamic banners containing product specific
information generated automatically in real time for each individual user. The content of each banner will
depend on the behaviors exhibited by a user on his previous visits to an e-Commerce site. Criteo takes
privacy of web users very seriously. You can check our privacy policy by clicking on the following link :
Privacy policy
Dapper (www.dapper.net) is leading a movement to fix display advertising by transforming ads from
generic, broadcast messages to intelligent, content-rich, and highly relevant ad units. Dapperâ€™s
IntentMatch™ technology automatically indexes an advertiser's entire product catalog, buys impressions
based on user intent, and matches users to the right products in a dynamic ad unit, driving profitability in
display. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more
information, visit www.dapper.net.
DataLogix's (formerly NextAction) (www.datalogix.com) mission is to enhance your browsing experience by
increasing the relevance of the products and services that advertise to you on the Web. We do this through
the anonymous aggregation of a number of online and offline data sources which help us to determine
which marketing offers are most likely to be relevant. For more detailed information, please read our online
advertising Privacy/Security Q&A.
DataLogix Online Ad Solution is purpose-built on four simple principles that deliver benefits for advertisers,
publishers and consumers. A win-win-win.

Principle 1: DataLogix is committed to improving consumer's online ad experience
Principle 2: DataLogix is committed to consumer transparency
Principle 3: DataLogix is committed to meaningful user control
Principle 4: DataLogix is committed to robust data security
DataXu (www.dataxu.com) media platform offers brands and their agencies a transformative approach to
media management, with powerful technology that improves audience targeting, produces higher return
on media investments, and generates unique insights. We work with the world's leading brands and
agencies, creating campaign-specific data models and algorithms that value, buy and optimize each ad
impression in real time across major ad exchanges and inventory sources. DataXu is committed to
protecting consumer privacy. For more information, please refer to our privacy policy.
Dedicated Networks (www.dedicatednetworks.com) is an online advertising platform allowing advertisers
to effectively reach their target audience, while maintaining brand response and direct response goals.
Dedicated Networks incorporates custom channel targeting within its list of 2,000+ publishers, reaching
more than 90MM unique users.
Note: Dedicated Networks utilizes third-party ad serving technology provided by DoubleClick, Inc (DFP). As
such, all cookies placed by Dedicated Networks, including the opt-out cookie, will appear as DoubleClick
cookies.
Dotomi (www.dotomi.com) is reinventing display advertising with a new approach called Personalized
Media that makes advertising more relevant for consumers and more effective for marketers. Consumers
know they will receive ads - Dotomi just makes them better by making sure they appeal to what consumers
care about. Dotomi does this without storing any personally identifiable information. Plus Dotomi offers
consumers control over their ad experience (www.dotomi.com/privacy.html). Many of the largest online
retailers and marketers have selected Dotomi technology and services to make their ads more appealing to
each consumer.
eXelate (www.exelate.com) is the first and largest marketplace for privacy friendly targeting data. eXelate
connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a
more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-
personally identifiable consumer interest information which is leveraged by leading national advertisers in
order to increase the efficiency and effectiveness of their campaigns. The eXelate targeting eXchange
stresses transactional transparancy, performance accountability and consumer respect.
FetchBack (www.fetchback.com) is the Retargeting Company that converts more lost prospects than any
other Retargeting solution in the marketplace today. We are dedicated to protecting consumer privacy
online.
The Fox Audience Network (www.foxaudiencenetwork.com) enables marketers of all sizes to find and
connect with customized audiences across the Internet. With its massive reach and the industryâ€™s
leading customization and reporting platform, FAN is able to maximize return on investment for marketers
and revenues for publishers while creating an altogether more relevant experience for users across the
web.
Glam Media (www.glammedia.com) is the pioneer of vertical media that connects the world's top brand
advertisers with targeted vertical audiences online. In 2005, Glam Media invented the first commercial Blog
Network to harness the power of Social Media for Brands. Glam Media's revolutionary vertical media model
combines flagship properties with curated publisher sites and their passionate, engaged audiences and

enables premium brands to connect with these passionate audiences online. To learn about Glam Media's
commitment to privacy please visit our Privacy Policy.
Google (www.google.com) operates the DoubleClick online ad serving product, providing advertisers, web
publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs
with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools
for campaign management, online advertising, email delivery, offline database marketing, data
management and marketing analytics. As consumers embrace new forms of media and business scales to
meet the demands of multi-channel marketing, Google will remain at the forefront, helping marketers
effectively target, reach and measure the results of their marketing programs.
Note: Because Google uses DoubleClick ad serving technology, cookies placed by Google for behavioral
advertising, including the opt out cookie, will appear as DoubleClick cookies
I-Behavior (www.i-behavior.com) helps companies invest their marketing dollars more effectively by
providing the data intelligence necessary to present consumers with relevant products and services. I-
Behavior does this by aggregating anonymous offline data insights to determine which offers will be the
most relevant to display to the browsing consumer. For more information about I-Behavior's privacy
practices, please visit our privacy policy.
interCLICK (www.interclick.com) is a software company focused on digital advertising technology and
services. Powered by Open Segment Manager (OSM), digital advertising's most effective targeting engine,
interCLICK executes marketer segmentation strategies, connecting agencies and brands with their most
valuable audiences in brand-safe environments, at unprecedented scale. interCLICK is headquartered in
New York City and has offices in Chicago, Los Angeles, San Francisco, Dallas and Miami. For more
information, please visit www.interCLICK.com.
Invite Media (www.invitemedia.com) is an advertising technology company headquartered in New York
City. Invite Media operates Bid Manager©, the first universal buying platform for display media. Integrated
across every ad exchange and publisher aggregator, Bid Manager© is a fully self-service and automated
buying platform used by dozens of ad agencies, networks and media buyers to execute and optimize online
display campaigns in real-time.
Lotame (www.lotame.com) provides a platform for easily building and addressing customizable consumer
audiences based on social activity in addition to implied or stated interests. Lotame has specifically
designed its patented Crowd Control platform to take full advantage of the unique attributes of social data,
using participation and user generated content as a foundation for improved campaign performance.
Please visit http://www.lotame.com for more information.
MAGNETIC™ (www.magnetic.is) makes search re-targeting easy. The Magnetic data marketplace empowers
advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the
most relevant audience online. With more than 300 million search profiles, Magnetic significantly lifts the
value of media and improves campaign performance. Magnetic's advanced technology provides the largest
payment to search data providers. It is the search data partner of choice for more than 100 leading
agencies, ad networks and DSPs. For more information visit: www.magnetic.is.
MediaMath (www.mediamath.com) is the leading online media trading company, offering agencies and
their advertisers unprecedented reach and performance through one relationship. Through a powerful
combination of proprietary supply relationships, algorithmic bidding, unique data access, elegant workflow

tools, insightful reporting, and decades of experience, we deliver exactly what a forward-thinking agency
needs in a dynamic landscape -- the efficiency of search with the branding impact of display advertising.
Mediaplex (www.mediaplex.com) provides cross-channel advertising technology solutions and services that
enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through
insightful reporting and analytics. Our team of industry experts focuses on putting the customer first,
providing advanced technology solutions alongside consulting services for the greatest return on their
marketing spend. As the most experienced independent ad server through our MOJO Adserver technology,
we understand the importance of data privacy, which is why keeping our clients' data secure and
uncompromised is a top priority. Our ability to blend technology, campaign experience and customized
expert analysis gives our clients more than just a product or service but a true partnership.
Media6º (www.media6degrees.com) provides marketing analytics to help leading marketers meet their
online customer acquisition goals. Our proprietary targeting technology delivers behaviorally targeted
banner ads across the web. For more information about our privacy practice, please visit our privacy policy
http://www.media6degrees.com/privacy.php.
Microsoft (www.microsoft.com) along with its affiliates, considers Internet user privacy to be of paramount
importance. Microsoft helps advertisers bring their online marketing strategy to life with our complete
range of solutions for advertising online. We are committed to protecting users' online privacy and commit
significant resources towards embedding privacy in our culture and products to help you protect and
manage your information confidently and safely. To view our privacy policy, click here. For more
information about your choices regarding Microsoft online advertising products, click here.
Mindset Media (www.mindset-media.com) is the internet ad network for brands. Using its proprietary
psychographic standard, Mindset Media lets brand advertisers target millions of people with the personality
traits that fit their brands in simple online media buys.
Netmining (www.netmining.com) is a global provider of audience targeting solutions that are proven to
increase conversion rates across websites, online advertising and email programs. With a real-time profiling
engine that understands each individual's interests and buying propensity, Netmining enables companies to
deliver highly relevant and personalized interactions across the entire customer lifecycle. Netmining is
dually-headquartered in New York City and Brussels with offices across Europe, Asia and North America.
More information can be found at http://www.netmining.com/.
OwnerIQ (www.owneriq.com) has pioneered the concept of Ownership Targeting, and in the process has
taken the knowledge of what people own or are interested in owning and turned it into one of the most
compelling and actionable behavioral targeting solutions available to advertisers today. OwnerIQ combines
its unique and proprietary database of ownership information with its MostIQ real-time, cross exchange
demand-side platform ("DSP") to uniquely enable advertisers to target specific anonymous users with their
messaging, on an impression-by-impression basis, across 90% of the web and with proven and dramatically
better results than alternative solutions. Along with its wholly owned product support site,
ManualsOnline.com, one of the web's most visited online support sites, OwnerIQ provides an end to end
solution for online publishers looking for additional methods of monetizing their existing web site traffic.
OwnerIQ was founded in 2006 by a group of seasoned online internet advertising entrepreneurs and is
backed by a consortium of leading venture capitalists. For more information, please visit:
www.owneriq.com.

Quantcast (www.quantcast.com) provides services to online marketers and media companies that helps
them better understand general web audience characteristics and deliver advertising to groups of people
based on broad demographic, geographic or interest-based insights. The company's innovative direct-
measurement approach generates publically available traffic and audience profiles for millions of Web
destinations. Quantcast also provides solutions that help manage the delivery of advertising in real-time so
that advertisers can reach relevant audiences with a projected set of characteristics across the Web.
Participants in the Quantcast measurement and/or ad delivery service are required to include appropriate
notification in their privacy policies.
Red Aril (www.redaril.com) is an online technology and media company focused on providing real-time
audience and media optimization solutions to the digital advertising market. The Red Aril solutions offer
audience discovery, smart planning and delivery, as well as actionable analytics for publishers, advertisers,
and agencies. Red Aril "nextgen" audience management and optimization platform provides unique
capabilities of collecting, integrating, modeling, activating, optimizing and measuring audience data. Red
Aril holds the privacy of consumers at the highest regard. At no time is personally identifiable information
associated with any Red Aril data. To learn more about Red Aril commitment to privacy, please click here.
richrelevance (www.richrelevance.com) is the leading provider of next-generation personalization and
product recommendation tools for enterprise-class eCommerce sites. Designed by the former head of
Amazon's Personalization R&D team, richrelevance's enRICH platform offers merchandisers and marketers
a robust product suite with innovative controls to drive conversion, increase revenue and build brand
loyalty-while providing online consumers with an enhanced shopping experience. As part of the enRICH™
product suite, richrelevance's advertising product, richreach™, allows retailers to reach lost prospects and
top customers throughout their online experience by leveraging onsite shopping behavior to deliver
personalized ads.
Rocket Fuel (www.rocketfuelinc.com) is a company full of rocket scientists building technology that delivers
more relevant ads to consumers, which results in more effective advertising campaigns for advertisers and
better income for web content and application providers. Rocket Fuel primarily runs campaigns for major
national (US) or global brands, in partnership with these brands' advertising agencies, across a number of
industries like automotive, technology, retail, education, and more. The company typically runs ads across a
wide variety of websites that it works with directly or through online ad-space exchanges like Google's ADX
exchange and Yahoo's RightMedia exchange. For more information visit Rocket Fuel Inc.'s website at
www.rocketfuelinc.com.
Safecount (www.safecount.net), a former NAI member, has withdrawn its membership from the NAI. To
find out more and to opt out of Safecount, please go here http://safecount.net/nai.php.
SpecificMEDIA, Inc. (www.specificmedia.com), the advertising industry's fastest-growing interactive media
company, enables advertisers to target consumers through advanced demographic, behavioral, contextual,
geographic and retargeting technologies. The company's Premium Network is wholly comprised of over 450
name brand publisher that reach more than 118 million U.S. consumers monthly. In addition, Specific
Media's Data Network provides anonymous consumer tracking information from more than 2 million
websites and 20 million web pages. The combined size of its Premium Network and Data Network enables
the company to identify and target a larger number of consumers than other networks. Specific Media
works with leading Fortune 500 brand advertisers, including seven of the top 10 companies. No other
media company gives advertisers the ability to reach their target audience online with scale and nearly
100% accuracy.
TACODA, Inc. (www.tacoda.com) is the pioneer and leading provider of behaviorally targeted online
advertising solutions to websites and marketers. TACODA-enabled sites reach over 75% of the U.S. internet

audience on a monthly basis. The Company operates two distinct services: TACODA Audience Management
Services™, an advertising targeting service for websites and TACODA Audience Networks™, an advertising
network service for marketers and TACODA-affiliated websites. Audience Management Services provides
technology to websites to better target advertising to consumers. Audience Networks helps marketers
display the most relevant advertising to consumers. TACODA considers the protection of your privacy to be
of paramount importance. TACODA only uses anonymous, non-personal identifiable information (non-PII)
data, rolled up into segments. No data is shared between or among websites. TACODA is TRUSTe certified.
TARGUSinfo (www.targusinfo.com) AdAdvisor — a privacy-focused data service powered by TARGUSinfo ®
— provides rich demographics-based data to online marketers and websites to help them improve their
ability to deliver more relevant and interesting content and advertising to consumers. At the same time, we
empower consumers with extremely robust protection through the core concepts of Anonymity,
Transparency and Choice. (www.adadvisor.net)
33Across (www.33Across.com) provides segmentation and analytics that help advertisers improve ad
relevance and return on ad spend. Our SocialDNA(tm) platform delivers targeted advertisements across the
web. 33Across is committed to ensuring the privacy of web users, more information about our privacy
practices can be found at http://33across.com/privacy.php.
TidalTV (www.tidaltv.com) is a video advertising technology company that focuses on putting the most
relevant advertising in front of the right consumer. By leveraging non-personally identifiable audience data
(such as age and gender), TidalTV (1) helps online advertisers more effectively connect their brands with
their core consumers, (2) allows website owners earn more from the video advertising on their website(s),
and (3) provides consumers with an improved experience on the web as a result of receiving advertising
that is more closely tailored to their interests. To learn about TidalTV's commitment to consumer privacy,
please click here.
Traffic Marketplace (www.trafficmarketplace.com) As the premiere Business-to-Audience online ad
network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their
target audience.
Traffic Marketplace delivers billions of advertising impressions each month to over 120 million unique
USusers, generating millions of leads and customers from its network of top tier branded websites.
Tribal Fusion (www.tribalfusion.com), a leading site representation company, partners with top quality web
publishers to provide both brand and direct advertisers with targeted ad placements. Offering site-specific,
channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers
results through expert advice and intelligent technology.
Tribal Fusion is part of the Exponential Interactive Inc. group of online marketing businesses. Tribal Fusion,
along with its sister companies, is committed to protecting users' online privacy. For additional information,
please see our privacy policy.
Tumri (www.tumri.com) is the leading provider of dynamic display advertising solutions. Based in Mountain
View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and
interactive advertising experience. The Tumri solution - the AdPod - enables advertisers to craft highly
targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad
creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting
parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant
advertising messages to consumers while lowering creative production costs and timelines. Additionally,

Tumri's patent-pending platform optimizes performance at a sub-ad component level and delivers
unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American
Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising
Competition awards, and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth
Conference.
At Tumri, we are committed to maintaining the privacy of consumers. For more information, please see our
privacy policy.
Turn Inc. (www.turn.com) was founded to bring the efficiencies of search advertising to online display and
empower the world's premier advertising agencies and brands to reach custom audiences at scale. We are a
software and services company with the industry's only end-to-end platform for delivering the most
effective data-driven digital advertising in the world. Our self-service interface, optimization algorithms,
real-time analytics, interoperability, and scalable infrastructure represent the future of media and data
management. The company is based in Silicon Valley with locations in New York City, Chicago, San
Francisco, Los Angeles and Charlotte. For more information, visit www.turn.com.
24/7 Real Media Inc. (www.247realmedia.com) is a leading global digital marketing company, empowering
advertisers and publishers to engage their target audiences with greater precision, transparency, and ROI.
Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing
capabilities and global network of specialized Web sites, the company has turned the art of reaching
audiences across virtually any digital medium into a measurable science.
Undertone Networks (www.undertone.com) is a premier online advertising network comprised of today's
top media properties. Undertone executes and manages online advertising campaigns for leading digital
and traditional advertising agencies along with the marketers they serve. We provide online solutions that
help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad
formats, rich media, and targeting capabilities, combined with expert, personalized service and an
unwavering dedication to reliability and accountability.
ValueClick Media (www.valueclickmedia.com) is one of the largest and most experienced display
advertising networks, helping advertisers reach their brand and direct response objectives and publishers
earn the most for their available inventory since 1998. Advanced targeting and optimization technology,
extensive account management and network quality controls and 80 percent reach of the U.S. Internet
audience combine to make ValueClick Media the premier network partner for marketers focused on
performance. ValueClick Media's display advertising network respects consumers' privacy choices and it
collects no personally identifiable information. For more information, please review our privacy policy.
ValueClick Media is a division of ValueClick, Inc. (NASDAQ: VCLK).
Vibrant In-Text Solutions (ww.vibrantmedia.com) highlight words in web content, gaining mindshare by
aligning relevant information with the words that define brands and products. These solutions are user-
initiated, allowing the user to control his or her experience by delivering information only when users move
their mouse over a relevant word or phrase of interest. Vibrant In-Text Solutions uses the IntelliTXT ™
technology to ensure that all information is precisely targeted and contextually relevant.
Wall Street on Demand (www.wallst.com/business.asp) Wall Street on Demand's Adhesion is the only
online marketing solution exclusively designed for the financial services industry. Combine contextually
relevant delivery of information with real time web analytics to maximize user engagement and conversions
on your site. For over fifteen years, Wall Street on Demand has delivered innovative, high quality
information products to help our clients visualize, manipulate, and understand complex financial data.

XGraph (www.xgraph.com) provides buyers and sellers of online advertising with Connected Audience™
solutions that improve ad targeting. XGraph's innovative social targeting approach is based on the simple
premise that people who share similar lifestyles, values and purchasing habits with an advertiser's core
customers are an optimal audience for targeted display advertising. Social network analysis applied to
privacy-friendly data sources is the core of XGraph's unique "multi-graph" methodology, enabling high-
value targeting at scale. Please visit http://www.xgraph.com/privacy.php to learn more about XGraph's
privacy policy.
[x+1] (formerly Poindexter Systems, Inc.) (www.xplusone.com) is the new standard in behavioral targeting.
The company's performance optimization technologies enable marketers to maximize the performance and
profitability of their online marketing efforts. The company's Progressive Optimization EngineÂ™ (POE) is
the industry's first real-time statistical modeling platform that uses clustering and predictive modeling to
identify audience viewing behavior and automatically deliver the right message to maximize response
through any digital channel.
Yahoo! Inc. (www.yahoo.com) is a leading global Internet brand and one of the most trafficked Internet
destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers,
and developers by creating indispensable experiences built on trust. Please visit the Yahoo! Privacy Center
to learn more about Yahoo!'s commitment to privacy across its diverse products and services.
YuMe Inc. (www.yume.com) is a video advertising technology company that is making professional video
profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video
streams and 70 million unique viewers per month, YuMe gives publishers and advertisers unprecedented
reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital
media platforms, from the Web to downloads, mobile, and IPTV. YuMe is committed to privacy practices
that inform and give choice to consumers. For more information please visit the YuMe privacy policy page.
MOBILE ADVERTISING
Networks URL’s
Ad Knowledge Super Rewards www.srpoints.com
Adenyo www.adenyo.com
AdFonic www.adfonic.com
AdKnowledge www.adknowledge.com
AdMarvel www.admarvel.com
AdMob www.admob.com
AdSense www.google.com
BrightRoll www.brightroll.com
Burstly www.burstly.com
Flurry www.flurry.com
GetJar www.getjar.com
Greystripe www.greystripe.com
iAd www.apple.com

InMobi www.inmobi.com
Inneractive www.inner-active.com
JumpTap www.jumptap.com
Loop www.loopinsight.com
MadHouse www.madhouse.com
MdotM www.mdotm.com
Medialets www.medialets.com
MillenialMedia www.millennialmedia.com
MMAD+ www.mmadplus.com
Mobclix www.mobclix.com
MobileFuse www.mobilefuse.com
Mojiva www.mojiva.com
MoPub www.mopub.com
RingLeader Digital www.ringleaderdigital.com
Say Media (formerly Video Egg) www.saymedia.com
Smaato www.smaato.com
SupersonicAds www.supersonicads.com
TapAd www.tapad.com
Tapjoy www.tapjoy.com
Traffic Marketplace www.trafficmarketplace.com
Transpera www.transpera.com
Tremor Media www.tremormedia.com
ValueClick www.valueclickmedia.com
Vdopia www.mobile.vdopia.com
Velti www.velti.com
Where.com www.site.where.com
Wild Tangent www.wildtangent.com
Yume www.yume.com
ZestAdz www.zestadz.com

Personalization
http://www.certona.com
Resonance® is an automated Web 2.0 optimization and personalization
platform that automates your ability to provide highly relevant, personalized
content and experience to each individual visitor and customer, in real-time.
http://www.richrelevance.com
personalization

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