This document discusses the use of music in television, videos, and advertising. It provides examples of how music is used in award shows, TV performances, music television channels, TV theme songs, commercials, and as background music or for TV soundtracks. It also describes how music is used in advertising through jingles and licensed music, as well as for sonic branding of TV stations, computers, and video games. The document outlines the roles of ad agencies and production companies in developing integrated advertising campaigns and producing commercial spots, and discusses their budgets, fees, and use of contractors. It notes the goals of using music in advertising to gain interest and secure product identification, and common approaches through new compositions, popular artists, or

1. Music in TV & Advertising
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2. Music in TV, Video & Advertising
Examples:
• Award shows- Grammys CMA, MTV
awards
• Featured Performances- on SNL
• Music Television- MTV
• Televised Concerts- Live Performances
• TV theme songs- Friends
• Background music
• TV Soundtracks
• Commercials
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3. Music in Advertising
Ad Spots– 30, 60 seconds
• Jingles- original commissioned works
• Licensed music
Sonic branding
• TV Station IDs
• Computers,
• Video Games
National- Ad Agencies
Local – Small businesses & TV networks
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4. Ad Agencies
• Multi-Billion Dollar Business
• Global, full-service
• Boutique
Services:
• Consultative/Strategy
• Creative/Production
• Administrative/Media Buying
Develop integrated ad campaigns
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5. Production Companies
Create and Produce media spots-
for TV & Radio
• Producer
• Director
• Camera
• Sound
• Administrative staff
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6. Production Companies
Hire Contractors, including:
• Musicians
• V-O talent
• Graphic Design
• Props/Scenery
• Post-production
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7. Production Companies
Budgets and fees:
• Work for Hire- Flat fee
• Co-publishing- royalties shared
• One composition can cost between
$500.00 and $50,000 or more
• Above the line costs= creative fees
• Below the line costs= production fees
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8. Goals of Advertising Music
•Gain interest
•Secure Product Identification
Approaches:
• New Compositions
• Re-Recording popular styles or artists
• Licensing popular songs
• Stock or Library Music
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9. Resources:
•Brandweek
•AdAge
•APM Music
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