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Promotional Planning
    and Tactics
            ©2007 musicbizclasses.com
Mission of Promotion

Communicate with your
customers about…
--Benefits of your product or service
--How your product or service solves
  a key problem or provides for
  unmet needs
                             ©2007 musicbizclasses.com
The Promotional Mix

             Promotional Mix =
The total marketing communications
program of a business

Key Elements:
Publicity
Advertising
Promotions

The message--what you want to say
The medium--how you get your message musicbizclasses.com
                                  ©2007 across
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers

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Promotional Planning and Tactics for Communicating with Customers

  • 1. Promotional Planning and Tactics ©2007 musicbizclasses.com
  • 2. Mission of Promotion Communicate with your customers about… --Benefits of your product or service --How your product or service solves a key problem or provides for unmet needs ©2007 musicbizclasses.com
  • 3. The Promotional Mix Promotional Mix = The total marketing communications program of a business Key Elements: Publicity Advertising Promotions The message--what you want to say The medium--how you get your message musicbizclasses.com ©2007 across