music video coursework task

1. Task stills exercise
Song One (Jade’s first choice) Strawberry Swing by Coldplay
- We have chosen this image from Strawberry Swing because of the way it
manipulates perspectives, and tricks your eye into thinking that the
character is travelling in a different direction, despite the whole video
being made up of chalk drawings. The soft tune of the song is a
juxtaposition to the video that involves action and super heroes, which
mirrors Coldplay’s genre, because they are both mainstream and
alternative at the same time.
Song Two (James first choice) 1991 By Azealia Banks
- its simple and puts the attention on Azealia herself. The mirror effect is retro
and distorts your view. The video comes under HipHop/Rap but it doesn’t
convey the HipHop/Rap genre; which reflects her style and what she wants to do
with her music. I strongly suggests that we should use the costumes and style for
our own video.

2. Song three (Selima’s first choice) Katy Perry- last Friday night
- The video has an 80s teen film feel to it. The colours help to reinforce the
genre of 80’s pop, the costume that Katy has chosen to wear conforms to
the stereotypical 80’s fashion, especially with the fluorescent lycra and
crinkled hair. What makes this video really stand out if that it has been
made for a very specific audience which grew up in the era, which means
her audience can relate to the content of this music video.
Song Four (Jades second choice) This is Gospel by Panic! At The Disco
-This video is extremely unique and presents a lot of double meaning and
metaphors in both the lyrics and the music video. For example in this still image
we see he singer being physically bound by ropes, whilst singing the lyrics, “If
you love me let me go” This provides imagery that is very powerful for a viewer,
particularly one that has experienced these feelings before and creates a bond
between the musician and fan. The lighting in this video is also consistently dark
with little light, creating many shadows that suggest a dark theme to the video
and a possible misjudgement of character.

3. Song Five (James second choice) Sledgehammer by Peter Gabriel
- this quirky stop motion music video was defined one of the greatest music
during the mid 80s. this stands out not only for its breakthrough special effects
created by Animation founders Ardman animations but for its critical acclaim
and winning music video of the year. I personally agree and therefore I have
chosen this music video
Song six (Selima’s second choice) bounce by Iggy Azalea
- though this song falls into hip hop the video has a much lighter more pop feel
to it. The video has a classic Bollywood genre to it which is more realistic than
overly sereotyped. I like how she has chosen to set the video in India, portraying

4. the local people of the area and incorporating them into her theme. This specific
screen shot that I have chosen, connotes her dancing with a psychedelic
background, which has hints of sepia to give a vintage 60’s look.