1. Ouachita Baptist University
Social Media Workshop
Martin-Wilbourn Partners

2. Social Media Users
• Facebook: 1 billion users
– 1 in 7 humans are on Facebook
• Twitter: 500 million users
• Google+: 400 million users
• LinkedIn: 200 million users
• Instagram: 100 million users
• Pinterest: 1 million users

3. 2012 Social Media Minute
• Facebook:
– 1.68 million posts
– 684,478 pieces of content shared
• 100,000 tweets were sent
• 48 hours of video uploaded to
YouTube
• 3,472 check-ins on FourSquare
• 120 new members on LinkedIn

4. Social Media Demographics
• 67% of Internet users are on social media
• Gender
– Women 71%
– Men 62%
• Age
– 18-29 86%
– 30-49 73%
– 50-64 57%
– 65+ 35%

5. Facebook
• 1 in 7 humans are on Facebook
• Each day users spend 10.5 billion minutes
on Facebook
• 500 million Likes per day
• 250 million photos added daily
• 1 out of every 7 minutes spent online is
spent on Facebook
• 50% of smartphone users connect
every hour of every day

6. Twitter
• Twitter has more than 500 million users
• 120,000 tweets are posted every second
(March 2013)
• 340 Million tweets are posted each day
• Every day, 1 million new accounts are
created
• 43% of Americans are exposed to tweets
from traditional media
• 53% of users have recommended
companies and products on Twitter

7. LinkedIn
• World’s largest professional network
with more than 200 million users in over
200 countries.
• Average user spends 21 minutes/week
on LinkedIn.
• 61% use it as their primary professional
networking site.
• 42% update their profile information
regularly.

8. Other Social Networks
• Pinterest is now the third most popular
social network
– 79% female, 21% male
• Google +1 button is used more than 5
billion times per day to share content
• Instagram has had over one billion
photos uploaded

9. Mobile
• Out of 6 billion people on the
planet, 4.8 billion have a mobile
device
– Only 4.2 billion have a toothbrush
• Individuals interact with their mobiles
an average of 40 to 80 times per day
• 91% of mobile Internet access is for
social activities
• Mobile users spend 161 million minutes
per month on social media

10. Social Media Tips
Two most common questions:
• How can I improve my social media
presence?
• How can social media help me get a
job?
Focus: LinkedIn & Twitter

11. LinkedIn Tips

12. LinkedIn Tips
• Use Your Personal Profile to Build an
Expansive Network
– It is always easier to be personal as
yourself on social media.
– Accept all invitations.
– Use your contacts and other social media
connections to grow your base.

13. LinkedIn Tips
• Review & Update Your LinkedIn Profile
Regularly
– Profile Picture
– Cover Photo
• Be Consistent
– Update your page
– Check and respond to others updates
– Follow companies and engage

14. LinkedIn Tips
• Join Groups
– 81% of users belong to at least one group
– Engage in groups
– Use groups to grow your base by inviting
group members to connect
– Join groups up to the 50-groups limit
LinkedIn allows
– Generate leads through groups
– Start a group

15. LinkedIn Tips
• Add Content
– Link to your website and/or blog
– Add images and/or video
• Endorsements
– Boost your visibility and credibility through
gaining endorsements
– Endorse others and you will likely receive
a return endorsement

16. Twitter Tips

17. Twitter Tips: Branding
• Consistency
– Handles
– Bios
• Imaging
– Profile Photo
– Header
– Background

18. Twitter Tips: Content
• Consistent posting
• Include links
– Tweets with links are three times more likely to be
RT’d
• Engagement is higher on posts with photos.
– Instagram no longer embeds photos on Twitter.
– Twitter has photo filters.
• Be timely

19. Twitter Tips: Content
• Posts with more than 118 characters on
Twitter have less engagement.
– Users do not want to read longer tweets, and
retweets with comments are more difficult to
retweet.
• Grammar matters. Use proper
punctuation.
– Colons and periods are the most commonly
used punctuation.
– Question marks and semicolons are not
commonly used.

20. Twitter Tips: Content
• How many tweets per day?
– Research indicates ten to twenty tweets is a
good daily average for brands.
– Infrequent posts can lead to unengaged
followers.
– Over-tweeting leads to engaged unfollows.
• A common mistake is starting a tweet with
@someone for a post meant for the public.
– When a tweet begins with @someone, only the
two accounts (one posting and one
mentioned) will see the post, along with
anyone who follows both.

21. Twitter Tips: Hashtags
• The hashtag was first used in August 2007
• A hashtag is a ”tag” used to categorize
tweets according to topics
• To add a hashtag, you preface the
relevant term with a pound sign (#)
• It allows people who follow a topic to find
your tweet and hopefully follow you
• Be careful of using trending hashtags
– Example: #Ouachita #MWPartners #MLB

22. Twitter Tips: Hashtags
• Use sparingly & respectfully
• Search a hashtag before using it
• Hashtags provide useful context & cues for topics
• Excessive use causes annoyance, confusion or
frustration
• Use hashtags when it adds value, not on every
word in a post

23. Twitter Tips: Engage
• Communicate with users who engage with
you.
• Negative tweets will happen.
– Respond. Be personable. Be polite.
– Next step is to move to phone or email contact.
• Follow other users.
• Respond to new followers.

24. Twitter Case Studies

25. The Bad

26. The Bad

27. The Bad

28. The Good

29. The Good

30. The Good

31. The Good

32. The Good

33. The Good

34. Martin-Wilbourn Partners
• Follow me at @BrentSGambill
• Follow us at @MWPartners
• Website: MWPartners.com
• Blog: MWPartners.com/Podium
• Questions?