Sitting on the deck, I visualise Switzerland as a brand. What would its brand values be like? “Security, exactness, reliability, high quality would certainly feature on the list,” I enumerate out loud. “just checking.” “Okay, let’s see, Switzerland is of course famous for its top brand watches, financial services and its favourable climate for entrepreneurs.” .... Geneva - "Crossing the lake" - CoolTravel - around the world - Storytelling Expedition Around the World.

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