Are you seeking to achieve better cooperation within and outside of your organization? Would you like to improve your financial results? And maybe even stimulate employee engagement? Our executive program based on Prof. André de Waal’s book What Makes a High Performance Organization: Five Validated Factors of Comepetitive Advantage That Apply Worldwide, will teach you how to apply the five factors of high performance identified by Prof. De Waal and will help you to achieve sustainable high performance within your organization. Maastricht School of Management offers this High Performance Organization (HPO) executive program in cooperation with Maastricht University School of Business and Economics and the HPO Center.

1. Working together for better global management
Creating a High Performance Organization
Maastricht, Hannover and Nanjing
This intensive three-day executive program aims to introduce managers
to the High Performance Organization (HPO) Framework. The HPO
Framework is conceptual,scientifically validated structure that managers
can use to improve organizational performance and make it sustainable.
The program is offered in cooperation with the HPO Center.
School of Business and Economics

2. Are you seeking to achieve better cooperation
within and outside your organization?
Would you like to improve your financial results?
And stimulate employee engagement?
Our HPO executive program will teach you how
to apply the five factors of high performance,
identified by Prof. André de Waal in his book
“What Makes A High Performance Organization:
Five Validated Factors Of Competitive Advantage
That Apply Worldwide”.
This will help you to achieve sustainable high
performance within your organization.
Creating a High
Performance Organization

3. The HPO Center and Maastricht School of Management
conducted a 10-year research project - involving 1,470
organizations in 50 countries - examining the factors of
sustainable high performance.The result of this research,
the HPO Framework, is presented in “What Makes A High
Performance Organization: Five Validated Factors Of
Competitive Advantage That Apply Worldwide” (published inCompetitive Advantage That Apply Worldwide” (published inCompetitive Advantage That Apply Worldwide”
June 2012 by Global Professional Publishing), a book by Prof.
André A. de Waal, Associate Professor at Maastricht School of
Management.The HPO Framework differs considerably from
previous frameworks on high performance as it is grounded
in scientific research and has been validated in many case
studies around the world. De Waal’s study shows that
organizations using the HPO Framework are performing
better than ever before: it pays to be an HPO!
What to expect
Maastricht School of Management (www.msm.nl) offers this
High Performance Organization (HPO) executive program in
cooperation with Maastricht University School of Business and
Economics (www.maastrichtuniveristy.nl/sbe) and the HPO
Center (www.hpocenter.com).
The duration of the course is three days. Prior to arrival to
this course participants are kindly requested to fill out the
HPO Questionnaire, and collect the following materials for
use during the training: management reports used in the
company; distribution lists within the company (who receives
what types of reports); overview of critical success factors
(CSFs) and key performance indicators (KPIs) used in the
company; and an overview of the projects conducted in
the previous year and which are currently underway.
This information will be used to conduct the HPO Diagnosis.
At the end of the program each participant will receive a
certificate of participation from the Maastricht School of
Management as well as Prof. De Waal’s book“What Makes
A High Performance Organization: Five Validated Factors Of
Competitive Advantage That Apply Worldwide”.
Training approach
This course takes an interactive approach where participants,
experts and managers exchange experiences.
The program combines classroom sessions, group assignments,
a management-employee dialogue simulation, and rounds
off with a HPO transition plan which includes interventions
to keep HPO“alive”.
Dr. André A. de Waal
André de Waal is Associate Professor High
Performance Organizations at the Maastricht
School of Management. André is also the
Academic Director of the HPO Center, an
organization which conducts research into high
performance organizations. André has been a
consultant and a partner with Arthur Andersen
for 15 years (1986-2001). He has been selected by
Managementboek.nl as one of the Dutch Masters
in Management (Hollandse Meesters in
Management),10 people who have most influenced
management thinking in the Netherlands in the
past decade. André has published 27 books and
more than 300 articles on high performance
organizations,strategic performance management,
and performance-driven behavior.
“André de Waal has done a wonderful job in researching
high performance scientifically and then turning his findings
into tangible ideas that managers can use immediately.”
Peter Hartman, former President and
CEO of KLM Royal Dutch Airlines

4. Learning objectives
After completing this executive program, participants will:
• have obtained the latest research knowledge on High
Performance Organization,
• be able to help and coach colleagues in making
the transition toward high performance,
• have built a network of like-minded HPO experts,
• be ready to start building an HPO!
Who should attend?
As the HPO Framework has been validated in many sectors,
the course is aimed at managers from profit, not-for-profit
and governmental organizations who are interested in
increasing the quality of their organizations toward an HPO.
High and middle managers, internal consultants or
HR executives will benefit the most from this course.
Relevance of the HPO Framework
for your organization
• Improved attitude of employees
• Better cooperation within and outside the organization
• Stronger internal organization
• Better financial results
If you concentrate on the results and recommendations from
the HPO Diagnosis, your organization’s focus on better
performance will increase and the outcomes as described
above will also be achievable for your organization!
The uniqueness of the HPO Framework
• 10 years of scientific research
• Analysis of 290 studies
• Practical research within 1,470 organizations
• In 50 countries
• Database of 40,000 respondents on HPO.
Practical information
The 3 day HPO executive program will take place in three
different locations,namely Maastricht (the Netherlands),
Hannover (Germany), Nanjing (P.R. China). Participants
are invited to choose the location which best suits them.
Participants are invited to choose the location which best
suits them. For more information on the executive program,
please check www.msm.nl or contact us via
admissions@msm.nl
Language of instruction
The HPO program is fully taught in English.
Application
To apply for the HPO course please fill in the MSM online
application form on our website www.msm.nl
Dates and locations
Maastricht | 10 - 12 September 2014
Maastricht School of Management
Endepolsdomein 150, 6229 EP Maastricht,The Netherlands
Hannover | 16 - 18 October 2014
GISMA Business School
Goethestraße 18, 30169 Hannover, Germany
Nanjing | 17 - 19 November 2014
School of International Business
22 Hankou Road, Nanjing, 210093, P.R. China
Fee € 2050,-
The tuition fee includes course materials, class lunches,
dinner with networking opportunities and the book:
“What Makes A High Performance Organization: Five Validated
Factors Of Competitive Advantage That Apply Worldwide”.
“We enjoyed our HPO Program.We learned a
lot and we look forward to strengthening the
relationship between the HPO Center and ours.”
Moshobab Alkahtnai - Director General Performance
Measurement Center of Government Agencies
“The HPO methodology provided a perfect means of bench-
marking where we were,what we really needed to focus on,
a target to aim for and the means to measure our progress.”
Huw T. Owen,chief executive Ark Data Centres,
former vice president HP and BT Global Health

6. Maastricht School of Management
Located in the heart of Europe, within
easy reach of Amsterdam, Brussels,
Cologne, Frankfurt, London and Paris,
MSM is one of the most international
business schools in the Netherlands.
As a long-established global player,
we have more than 60 years of
experience in understanding how
much good management matters for
success. Respecting the need to make
internationally accredited management
education accessible, our programs
are offered around the world, from
Cairo to Lima to Nanjing… and beyond.
Linking the established with the new
and the North with the South, our
distinct approach to management and
business equips our students and
executive training clients with the skills
to flourish in a world characterized by
rapid change and where up-to-date
awareness and insights are of utmost
importance.
www.msm.nl
HPO Center
The HPO Center (registered name:
Center for Organizational Performance
BV) is a research and inspiration
company based in Hilversum, the
Netherlands.The HPO Center was
founded as a research and management
support center, based on the five factors
directly correlated to competitive
performance and ensuring that an
organization is - and remains - an HPO
(High Performance Organization).
These characteristics are used to
develop an HPO diagnosis, aiming to
support organizations to evaluate their
current HPO status and to indicate
what they need to do in order to
become excellent organizations.
www.hpocenter.com
Maastricht University
Maastricht University School of
Business and Economics - Postgraduate
Education (PGE) offers international
in-company programs for corporate
clients, MBA programs and executive
programs in various important business
disciplines. PGE underlines the executive
focus and ambition of the Maastricht
University School of Business and
Economics.The school is internationally
acknowledged for its outstanding
educational record, characterized by its
problem based learning approach.Besides
providing academic knowledge, PGE
strives to build learning environments
in which participants are challenged to
further develop their ability to reflect
on work experience and to translate
these reflections into action.To facilitate
this, PGE offers action learning in a small
group setting.
The school is“triple crown accredited”
which means that the school is accredited
by AACSB international, EFMD (EQUIS)
and the Association of MBA’s.
www.maastrichtuniversity.nl/sbe
School of Business and Economics

7. Day 1
Morning Session (09h00-12h00)
Meet the participants: The participants
introduce themselves and their
expectations from the program.
The HPO Framework: Presentation and
in-depthdiscussionof theHPOFramework:
the five factors and 35 accompanying
characteristics, the research behind
them,what is not important/the hygiene
factors, practical implications, results to
be expected from an HPO transition
The group’s HPO Diagnosis: Presentation
and discussion of the HPO Diagnosis
results of program’s participants: overall
HPO score, what is going well, what has
to be improved, identifying the HPO
attention points.
Afternoon Session (13h30-16h30)
Working on the HPO attention points:
Participants work in groups on the
HPO attention points and address the
following questions:what are the causes
of the HPO scores,what can be done to
improve the scores, what is needed
(time, resources, knowledge), what is
the priority of the improvement actions,
how can employees be involved.
The HPO Coach Program: Presentation
and discussion on the objectives of the
HPO Program; roles, responsibilities,
activities and qualifications of HPO
Coaches.
Dinner
Day 2
Morning Session (09h00-12h00)
Practicalities of being an HPO Coach:
Discussion of the practical issues that
an HPO Coach can (and will) encounter
while performing HPO Coach duties.
Working on HPO factor Continuous
Improvement:performance management:
Improving performance management
is common to all organizations.The
following activities will be undertaken:
a. Explanation theory behind good
performance management;
b. Participants team up per two and
review each other´s management
reports and CSFs and KPIs; each
participant makes suggestions for
improvement to the other participant.
Afternoon Session (13h30-16h30)
Continue working on performance
management
Working on HPO Coach skills: conduct-
ing a dialogue: One of key skills of an
HPO Coach is the ability to conduct a
dialogue: this entails both facilitating
the dialogue between management
and employees and conducting a
dialogue themselves. In this section
participants will do exercises in
dialogue and will learn how to
facilitate the dialogue.
Q&A and wrap-up for the day
Day 3
Morning Session (09h00-12h00)
Short review of acquired learnings
Working on HPO factor Continuous
Improvement: process improvement
management: Improving processes
is common to all organizations.The
following activities will be undertaken:
a. Explanation of the theory behind
successful process improvement;
b. Participants fill in the Improving
the Process of Process Improvement
checklist;
c. Participants team up per two, one
participant presents his or her project
overview, while the other participant
makes comments;
d. Participants switch places and repeat
activity b;
e. In a plenary session each team of two
participants presents their Top 3 tips
for achieving successful process
improvement.
Afternoon Session (13h30-16h30)
The HPO transition: Presentation on
approach and interventions which can
be made during the transition to HPO.
Working on HPO Coach’s skills: be the
HPO pioneer: Another key skill of an
HPO Coach is the capacity to be a
pioneer during the HPO transformation
process: this entails taking initiatives,
giving feedback, being critical, not
giving up and injecting enthusiasm and
energy into the organization. In this
section each participant will make an
HPO transition plan which includes
interventions to keep HPO“alive”.
Setting up the HPO Coaches network:
Discussion on how to best set up an HPO
Coaches network between participants.
Q&A and closing: The last questions on
HPO are asked and discussed,after which
the program is closed.
“This approach is rigorous and based on a close systematic examination
of the facts across time, cultures and different industries.
Giving definition to what is meant by ‘performance.”
Mike Haffenden,Director Corporate Research Forum

8. www.msm.nl
Maastricht School of Management
Endepolsdomein 150,
6229 EP Maastricht,The Netherlands
T:+31 43 387 08 08
E:info@msm.nl