The macadamia market in Asia, particularly China and Japan, presents significant growth opportunities for the Australian macadamia industry. China currently imports around 2,500 metric tons of macadamia kernels per year, worth $8% of global production, mostly for confectionery and snacks. Japanese companies are looking to expand sales in China. To capitalize on this growth, industry members must work together to develop the Chinese market and ensure China remains an importer of macadamias by meeting demands for consistent quality, supply, and education on macadamia health benefits.