1. Mike Hogan 21/06/2013
Building the next
business generation

2. Needs analysis
 Business professionals – clear to define
Mike Hogan 21/06/2013

3. Mike Hogan 21/06/2013
The next generation
- needs analysis
Pre-service learners – not clear to define
We need to focus on the clear and fundamental skills
they will need.

4. Business Success =
Who
you
know
Timing
What
you
know
Mike Hogan 21/06/2013

5. Business Success =
Mike Hogan 21/06/2013
What
you
know

6. Mike Hogan 21/06/2013
Be realistic
Don’t try to do more than is possible
… but the fundamentals are essential

7. These fundamental skills are
 Fact driven
◦ Learn the ‘facts' about business
 People driven
◦ Learn about ‘doing’ business
Mike Hogan 21/06/2013

8. These fundamental skills are
 Fact driven
◦ Learn the ‘facts' about business
= business knowledge
 People driven
◦ Learn about ‘doing’ business
Mike Hogan 21/06/2013

9. Facts: Business Fundamentals
 An overview of how business works
 Covered right at the beginning
– so no matter which level the student
starts at, the basics are always covered.
Mike Hogan 21/06/2013

10. Mike Hogan 21/06/2013
New: Business Fundamentals

11.  Topics include:
◦ CVs and covering letters
◦ Business organisation
◦ Economics & supply chain
◦ Financial control
Mike Hogan 21/06/2013
It’s about ‘what’ you know

12. Further topics and focus placed on
Mike Hogan 21/06/2013
Confidence
Communication
Topics
Personal Development, Service, Supply chain,
Management, Marketing and Sales,
Enterprise, Finance, International Business
Skills
Listening, Speaking, Reading, Writing

13. These fundamental skills are
 Fact driven
◦ Learn the ‘facts' about business
= business knowledge
 People driven
◦ Learn about ‘doing’ business
Mike Hogan 21/06/2013

14. These fundamental skills are
 Fact driven
◦ Learn the ‘facts' about business
= business knowledge
 People driven
◦ Learn about ‘doing’ business
= soft / interpersonal skills
Mike Hogan 21/06/2013

15. What are the benefits of strong
interpersonal skills in the workplace?
Mike Hogan 21/06/2013

16. TEAM
Together Everyone Achieves More
Mike Hogan 21/06/2013

17. Interpersonal skills in
The Business 2.0
 The best professionals are those with great
emotional intelligence.
 Special speaking tasks and case studies focus on
this delicate but vital ‘5th skill’
Mike Hogan 21/06/2013

18. Mike Hogan 21/06/2013
Communication Skills
Telephoning, Meetings, Presentations,
Influencing/Negotiating
People Skills
Cross-cultural awareness, Interviewing,
Motivating, Coaching, Counselling,
Managing conflict, Delegating, Assertiveness,
Managing Change, Active Listening,
Communicating in a crisis, Decision-making,
Leadership…

19. Mike Hogan 21/06/2013

20. The Business 2.0 videos
Mike Hogan 21/06/2013
Upper intermediate
1 interviewing
2 interpersonal skills
3 presentation skills
4 coaching
5 persuading/selling
6 handling questions
7 meetings
8 negotiating
Advanced
1 counselling
2 management
3 managing change
4 assertiveness
5 active listening
6 communicating in a crisis
7 decision-making
8 leadership

21. The Business 2.0: overview
 Eight units linked to:
◦ Personal development
◦ Service
◦ Supply chain
◦ Management and career
◦ Sales and marketing
◦ Enterprise
◦ Finance
◦ International trade
 Six modules (lessons) per unit:
1 About business 4 Speaking
2 Vocabulary 5 Writing
3 Grammar 6 Case study
 Reviews, grammar and practice, glossary and audioscript

22. The Business 2.0: new
features
1. Revised and updated content
2. Business fundamentals
3. eWorkbook
4. Video
5. Teacher’s Resource Disc
6. Website

23. Updated Student’s Book
content
 20–30% change to SB
content for
Intermediate,
Upper Intermediate
and Advanced
 100% new content for
Pre-intermediate

24. eWorkbook
Everything you would find in a printed workbook
and more!

25. Teacher’s Resource Disc
 PowerPoint lessons
and teaching notes
 Business documents
 Additional
photocopiable reading
and speaking activities
 SB answer key (pdf)
 SB glossary (pdf)

26. Teacher’s Resource Disc
Tests
 Placement tests
 Progress tests
 Answer keys and notes
Audio
 Student’s Book class audio
files, available for download
 SB audioscript as pdf
Video
 8 videos per level for
download
 Subtitles
 Classroom based
worksheets, teacher’s notes
and answer keys

27. The Business 2.0 videos
Mike Hogan 21/06/2013
Upper intermediate
1 interviewing
2 interpersonal skills
3 presentation skills
4 coaching
5 persuading/selling
6 handling questions
7 meetings
8 negotiating
Advanced
1 counselling
2 management
3 managing change
4 assertiveness
5 active listening
6 communicating in a crisis
7 decision-making
8 leadership

28. Website
 The Business 2.0
 Sample material
 Additional resources
◦ translated word lists
◦ life coach videos
◦ class activity cards

29. Compact, Relevant & Flexible
Mike Hogan 21/06/2013
 It’s a compact, blended course –
SB+DVD, Teacher’s Book, Audio CD
 Relevant to business students – doesn’t
assume business knowledge but builds it
 Very flexible – the modular nature of the
course means it can be ‘diced and sliced’
as the teacher wants it

30. Who is it for?
For Business Students – at
university, further education
colleges
◦ Why? Because it was based on
research on the business studies syllabi
at leading universities and builds
business skills alongside the English
◦ Typical Student?
 18 – 25. At college studying a business
related course (IT, banking, tourism,
marketing, finance etc), looking for an
English course that is relevant to their
studies and will prepare them further for
business world (and get them a good
job). They’ve done a bit of English at
school but not business specific.

31. Mike Hogan 21/06/2013
Levels and schedules
2013
Intermediate (B1+)
Upper Intermediate (B2)
Advanced (C1)
2014
Pre-intermediate (B1)

32. Mike Hogan 21/06/2013
Building the next business
generation with …

33. Mike Hogan 21/06/2013