Not sure what to say in your email newsletter? We've got you covered with 33 email newsletter topics you can use right now! Mix and match to create useful content for your next email. Since it's best to keep your newsletter concise and straightforward, it's best not to use all 33 of these ideas in one go- but try out a couple of new things and see the responses roll in! Each newsletter idea offers a new way to provide value to your readers and share your brand identity.

1. (You Can Use Right Now!)

2. Your Email Newsletter
Ever wonder what the heck to say?
Be USEFUL to your audience, whether that
means:
 providing information
 making people laugh
 being inspirational
 offering deals people can’t find
elsewhere

3. When in Doubt …
Shake things up and keep it fun!
Stay tuned for 33 email newsletter topics
you can use right now.
Piece together 1-4 of these ideas for your
next newsletter …

4. Something/Someone Awesome
The Soup du Juor of Your Newsletter!
1. Customer/member of the day/week/month
2. Employee/volunteer of the day/week/month
3. Product/artwork/song of the
day/week/month
4. Quote/poem/scripture/recipe/
joke/word of the day/week/month
5. Deal of the day/week/month

5. Fun, Fun, Fun
6. Themed “horoscopes” (e.g.,
gardening horoscope, career
horoscope, writing horoscope)
7. Contest/giveaway (either right in
your newsletter, or via one of your
social media channels)
Be Creative!

6. Useful, DIY Information
Share Your Expertise!
8. Simple instructions for how to make a
_____ (e.g., healthy meal, killer resume)
9. Five tips and tricks on a topic relevant to
your audience (e.g., productivity, living
frugally, networking, parenting,
entrepreneurship, mindfulness)
10. Simple instructions for how to start a
_____ (e.g., book club, email newsletter, Etsy
shop)
11. Three steps to do _____
better/faster/saner/cheaper

7. Annoucements
12. Milestone announcement (e.g., sold
your 100th house, celebrated the five-year
anniversary of your business)
13. Upcoming events (your own and/or
other relevant events in the community;
may include live and/or online events)
14. Pre-sale or pre-registration alert
15. Product launch or new feature
announcement
16. Last-chance alert for a product, sale, or
event registration
Share it!

8. Content Curation
Share Fabulous Content
17. Teaser for your video/podcast/blog post
(make people want to click through to check
out your own amazing content)
18. Blog post roundup (including links to posts
by you and/or others in your industry)
19. Best free online resources on _____ (your
topic)

9. A Personal Touch
20. History of your organization/business
21. Things/ideas you’re loving right now
22. Mission statement for you or your
organization/business
23. The best advice you ever got about _____
(and how it can help your readers)
24. Behind-the-scenes glimpse of your organization/business
25. Personal anecdote that helps your readers learn more about you and
your organization/business—and improves their lives somehow

10. Unexpected Visuals
26. Unexpected/metaphorical
photo or drawing
27. Infographic (create your own!)

11. About THEM (Your Readers)
28. Customer/member testimonial/success
story
29. Timely call to action—why should they
do it now? What’s in it for them?
30. Subscriber-exclusive offer
31. Customer/member survey (collect
feedback and report results in a future
newsletter)
32. Headline/image/story that taps into your readers’ aspirations (e.g., be more
fashionable, generous, business-savvy, or fit)
33. Sincere note of thanks/appreciation to your audience

12. Grab a free Mad
Mimi account!