This session is for anyone who needs to understand the people who will become insured through the Affordable Care Act (health care reform), and anyone who needs to communicate data in compelling ways. Data presented will include demographics, use of mobile and web, and qualitative data.
■Tim will demonstrate 10 compelling ways to communicate about the newly eligible, including methods you have never used before
■As you experience these 10 techniques, you'll encounter some surprising and important insights about the newly eligible
■You will walk away with 1 compelling communication technique that will dramatically improve the impact of your presentations
If you need insight into the people who will become insured through the Affordable Care Act, or if you need powerful new ways to communicate data, this session is for you.
10. What are they thinking?
What are they saying?
Comments from uninsured and
underinsured people, from 3
research studies
Most quotations are verbatim
Photos are from KP Brand Library
11. With being single, no kids, like myself, the hell that I go through basically
any time I want to go anywhere to get help, it's got to be an emergency
12. I can’t afford insurance. What makes you think I can afford this fine
you’re going to give me? [referring to the individual mandate]
13. For me, health is all about my friends and my community, more than
the doctors
14. The thing is what are they actually going to cover? You see, I had health
coverage before. Just because you have health insurance, it doesn't
mean they're going to pay for stuff
15. I use the ED because I can’t get off work except nights and weekends
16. You say 2014? That seems like a long way away. But not when you don’t
have insurance. 2014 can’t come soon enough.
19. Are we mostly…
gender?
hair color?
right-handed/left-handed?
glasses?
east cost?
attended HxD last year?
20. Too Many Denominators(most of the most of the most)
California*
Almost 1 ½ times as likely to be < 30
Majority are male
Majority are in excellent or very good health
Young Healthy Males 10%
2/3*2/3= 40%
2/3*2/3*2/3 = 30%
*CHIS 2009…
34% of uninsured CA adults <400% FPL are < 30
25% of insured CA adults <400% FPL are < 30
58% of uninsured CA adults <400% FPL are male
52% of uninsured CA adult males <400%FPL self-report health = excellent or very good
23. The Berry Pie Fallacy
Yes, And,
compared to commercially insured: as a group:
More likely to be unemployed Likely to be employed
Less likely to own a car Most own cars
32. Do you ever use the Internet?
No, 26%
Yes, 74%
All data is for US Adults, based on September
2010 Health Tracking data set, Pew Internet &
American Life Project
(http://pewinternet.org/Shared-
Content/Data-Sets/2010/September-2010--
Health.aspx).
Independent analysis by Kaiser Permanente.
Contact: Robert Nguyen, Internet Services
Group, Kaiser Permanente:
robert.nguyen@kp.org, or Tim
Kieschnick, Marketing & Internet
Services, Kaiser Permanente:
tim.kieschnick@kp.org.
32
33. Do you ever use the Internet on your phone?
African Americans and Latinos…have
high rates of usage, compared with
white cell owners, across a wide range
of mobile applications.1
Yes, 33%
African Americans are the most active
users of the mobile internet – and their
use of it is also growing the fastest. This
No, 67%
means the digital divide between African
Americans and white Americans
diminishes when mobile use is taken
into account.2
All data is for US Adults, based on September 2010 Health Tracking data set, Pew
Internet & American Life Project (http://pewinternet.org/Shared-Content/Data-
Sets/2010/September-2010--Health.aspx).
Independent analysis by Kaiser Permanente.
Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente:
1. Americans and their smartphones http://pewinternet.org/Reports/2011/Cell-Phones.aspx robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet Services, Kaiser
2. http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use-With-Topline.pdf July 2009 Permanente: tim.kieschnick@kp.org.
33
34. Do you ever send or receive text messages?
Those who text & don’t use
Internet:
No, 37% 3/5 Male
1/3 Hispanic
Age (median=44)
Inc. (median=$24K)
Yes, 63% Education
Health
All data is for US Adults, based on September
2010 Health Tracking data set, Pew Internet &
American Life Project
(http://pewinternet.org/Shared-
Content/Data-Sets/2010/September-2010--
Health.aspx).
Independent analysis by Kaiser Permanente.
Contact: Robert Nguyen, Internet Services
Group, Kaiser Permanente:
robert.nguyen@kp.org, or Tim
Kieschnick, Marketing & Internet
Services, Kaiser Permanente:
tim.kieschnick@kp.org.
34
48. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
49. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
2. Ethno-Gallery
You say 2014? That seems like a long way away. But
not when you don’t have insurance. 2014 can’t come
soon enough.
50. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
2. Ethno-Gallery
Analogies
3. Human Charts
4. Visual Analogies
51. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
2. Ethno-Gallery
Analogies
3. Human Charts
4. Visual Analogies
5. Stories
52. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
2. Ethno-Gallery
Analogies
3. Human Charts
4. Visual Analogies
5. Stories
Dig Deeper
6. Distribute Placemats
53. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
2. Ethno-Gallery
Analogies
3. Human Charts
4. Visual Analogies
5. Stories
Dig Deeper
6. Distribute Placemats
7. Eat the Whole Pie
54. 100%
Which One Will You Try?
Data are People Too
90%
1. Bring Them Into the Room 80%
2. Ethno-Gallery
Analogies
70%
3. Human Charts 60%
4. Visual Analogies
5. Stories
50%
Dig Deeper 40%
6. Distribute Placemats
7. Eat the Whole Pie 30%
8. Change the Categories 20%
10%
0%
75% or 76-133% 134-200%201-400% >400%
less
55. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
2. Ethno-Gallery
Analogies
3. Human Charts
4. Visual Analogies
5. Stories
Dig Deeper
6. Distribute Placemats
7. Eat the Whole Pie
8. Change the Categories
9. Motion Charts
56. Which One Will You Try?
Data are People Too
1. Bring Them Into the Room
2. Ethno-Gallery
Analogies
3. Human Charts
4. Visual Analogies
5. Stories
Dig Deeper
6. Distribute Placemats
7. Eat the Whole Pie
8. Change the Categories
9. Motion Charts
10. Make „em Work For It
57. Which One Will You Try?
Data are People Too Dig Deeper
1. Bring Them Into the Room 6. Distribute Placemats
2. Ethno-Gallery 7. Eat the Whole Pie
Analogies 8. Change the Categories
3. Human Charts 9. Motion Charts
4. Visual Analogies 10.Make „em Work For It
5. Stories
59. Data are People Too
Visualizing the new Health Care Reform consumer
Tim Kieschnick
Kaiser Permanente
tim.kieschnick@kp.org
Notes de l'éditeur
who knows someone who is uninsured now, or who has been uninsured in the last few years?
Most of the most of the most aren’t very many2/3 * 2/3 * 2/3 <1/3Young healthy male (– Latino – cell phone)per CHIS…34% of uninsured CA adults <400% FPL are < 3025% of insured CA adults <400% FPL are < 3058% of uninsured CA adults <400% FPL are male52% of uninsured CA adult males <400%FPL self-report health = excellent or very good
Mostly strawberries? yesAll strawberries? noJust over half are male almost half are femaleMost speak English well or very well 1 in 5 don’t speak English not well or not at all