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Translating Business Needs Into People Performance
Cuprins


               Privire generala
                Diferentiatori
Workshop-uri, procese de consultanta & studii
         Disponibilitatea traducerilor
Studii de caz actuale realizate de consultantii
                      nostri


      Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   2
Persona   GLOBAL’s


Privire generala
Privire generala

 Persona GLOBAL® a fost fondata in 1980.
 Prezenta in 71 de tari, cu disponibilitate in 38 de limbi, peste 1,400 de
  parteneri si asociati din toata lumea
 Evaluari focalizate pe ROI masurabil.
 Sediile Persona GLOBAL® :
     San Francisco (HQ) | Aarhus | Bucuresti | Gerchsheim | Helsinki | Istanbul
      Madrid | Paris | Lima | Riga | Sao Paulo | Singapore | Tallinn | Tampa
                                             Tangier | Varsovia

 Paleta larga, customizabila de metodologii si masuratori pentru
  imbunatatirea Performantei si a Business-ului.


           Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   4
Puteti gasi partenerii Persona                                              GLOBAL        in...
America
  • Argentina, Brazilia, Canada, Chile, Colombia, Mexic, Peru, USA, si Venezuela

Africa
  • Algeria, Coasta de Fildes, Cameroon, Gabon, Morocco, Senegal, Africa de Sud si Tunisia

Estul Mijlociu
  • Israel, Kuveit, Lebanon, Arabia de Sud, si UAE

Europa
  • Austria, Belgia, Cehia, Denemarca, Estonia, Finlanda, Franta, Germania, Grecia, Olanda, Ungaria, Italia, Latvia,
    Norvegia, Polonia, Portugalia, Romania, Serbia, Slovacia, Spania, Elvetia, UK, si Ukraine

Eurasia
  • Russia, Turcia

Asia
  • China, India, Indonezia, Japonia, Korea, Singapore, Taivan, si Thailand

Oceania
  • Australia, Noua Zeelanda


                Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.                                5
Care este focusul Persona                                                GLOBAL...
• Realizeaza si distribuie workshop-uri, studii si procese de
  imbunatatire a performantei.
• Instruieste si certifica traineri/consultanti in procese de
  imbunatatire a performantei.
• Dezvolta si administreaza reteaua de parteneri globali.
• Permite accesul expertilor in arii diferite pentru activitati de
  consultanta.
• Ofera benchmarking in baza de date vizavi de cele mai bune
  practici
• Organizeaza conferinte internationale, forum-uri si evenimente
  si comunicari in interiorul retelei noastre sociale.



        Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.      6
Promisiunea Persona                                GLOBAL®

 “Sa raspundem imediat nevoilor partenerilor si clientilor nostrii.”

 “Sa furnizam solutiile cele mai bune pentru alinierea strategiei de
   business si a culturii organizationale.”

 “Sa ne ajutam clientii sa obtina performante superioare si
   rezultate financiare.”

 “Sa oferim programe de training care sa le permita angajatilor
   clientilor nostri sa isi realizeze intregul potential.”

 “Sa aiba un comportament cetatenesc bun pe plan international”



        Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   7
Fundamentul programelor Persona GLOBAL’s
• Bazate pe cercetari
• Procesele sunt comportamentale si bazate pe abilitati
• Toate procesele au instrumente de benchmarking pentru a oferi
  feedback de dezvoltare
• Se focalizeaza pe rezultate masurabile
• Adaptate cultural
• Studii pre-interventie: prescriptive/ repetabile
• Instrumente de intarire post-interventie



        Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   8
Unde au fost aplicate metodologiile Persona?

• Fuziuni si achizitii

• Joint venture

• Reorganizare/ retehnologizare

• Procese de schimbare in companie

• Implementarea de noi sisteme

• Imbunatatirea calitatii

• Benchmarking si aliniere




         Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   9
Persona   GLOBAL’s

Diferentiatori
Diferenta pe care o face Persona                                                GLOBAL
                                           Mai mult decat constientizare si educatie


                      Operationala
                       Pragmatica
                       Masurabila
                     Focusata pe ROI
          Certificata de ISPI
      Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.            11
Diferenta pe care o face Persona                                                GLOBAL
                                           Mai mult decat constientizare si educatie



                  Bazata pe cercetari
                 Bazata pe masuratori
              Predictibilitatea rezultatelor
                       Obiectiva
                      Prescriptiva
                   Focusata pe ROI

      Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.            12
24/7 Online Assessment Center

 • Sistem web accesibil 24/7

 • Are numele si logo-ul companiei partener – Este site-ul tau!

 • Generare instant a rapoartelor – La timp!

 • Administrate online – Usor de folosit si controlat!

 • Valabil in mai multe limbi

 • Fara mentenanta; upgrade-uri instant

 • Fara probleme de compatibilitate cu browser-ul de internet



        Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   13
Persona   GLOBAL’s


Disponibilitatea traducerilor
Disponibilitatea traducerilor




      Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   15
Persona   GLOBAL’s


Workshop-uri, procese de
  consultanta si studii
Workshop-uri, studii, instrumente de coaching, metodologii de consultanta
si focus pe 6 arii:


 Studii organizationale & instrumente de coaching


 Seria Persuasive Communication


 Seria dezvoltarea oamenilor & performantei


 Seria management & leadership


 Seria abordare strategica


          Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   17
Metodologii si instrumente
Studii organizationale & instrumente de coaching

   Studii organizationale                                        Studii de competenta™
        •   Customer Value Surveys™                                    •   Management Action Profile™
        •   Execution Metrics                                          •   Performance Leadership Profile
        •   Organizational Agility Survey™                             •   Sales Competency Assessment ™
        •   Organizational Alignment Survey™                           •   Talent Management Process



Seria Persuasive Communication

   •   Mentoring and Coaching                                     •   One-to-One Selling
   •   Persuasive Communicator™                                   •   The Persuasive Salesperson
   •   Selling to Key Accounts                                    •   Selling Your Technological Solutions
   •   Team Building                                              •   Transition to Management



               Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.                       18
Metodologii si instrumente
Seria dezvoltarea oamenilor & performantei
   •   Emotional Capability Profile                             • Innovative Decision Making
   •   M@GIC                                                    • Managing First Class Service
   •   Managing Performance                                     • Performance Leadership Profile
   •   PRIDE


Seria management & leadership

   • Leadership                                                 • Leadership Equity Assessment™
   • Managing Performance                                       • Organizational Savvy
   • Professional Manager                                       • Project Management 360°


Seria abordare strategica

   • Cooperation & Beyond                                       • Customer Experience Management+™
   • Organizational Savvy                                       • Partnering

             Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.                 19
Ce MASURAM



            Schimbarea comportamentala
                  Experienta clientului
      Capabilitatea emotionala la locul de munca
               Competente de leadership
            Competente de management
                Aliniere organizationala
            Organizational Political Savvy
                Competente de vanzari

    Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   20
Focus pe imbunatatirea REZULTATELOR DE BUSINESS



    •   PRODUCTIVITATE
    •   RETENTIA TALENTELOR
    •   PROFITABILITATE
    •   LOIALITATEA CLIENTILOR
  Persona GLOBAL
                                                      are
                                                                SOLUTIA...
        Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   21
Solutiile Persona                          GLOBAL                pentru:
    Dezvoltare profesionala si personala
 Sales Competency           Management Action                    Leadership            Professional Manager
    Assessment                  Profile™




                                                               Munca in echipa si unitate
             PRIDE                           M@GIC                  Cooperation & Beyond           Partnering




            Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.                             22
Solutiile Persona                             GLOBAL                pentru:
  Dezvoltarea productivitatii si a angajatilor
 Organizational Savvy          Talent Management              Emotional Capability           Mentoring and
                                                                                               Coaching




                                                     Profitabilitate si managementul schimbarii
                                                                         Execution Metrics      Organizational Agility™




               Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.                                    23
Solutiile Persona                           GLOBAL                pentru:
 Cresterea productivitatii, satisfactia angajatilor, sustinere, profitabilitate

  Organizational              The Persuasive                 Leadership Equity
 Alignment Survey             Communicator™                    Assessment




                                                                           Productivitate
          Customer Value               Customer Experience                The Persuasive    Selling to Key
             Survey™                     Management+™                      Salesperson        Accounts




             Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.                         24
Persona     GLOBAL’s


                    Surse
Majoritatea din literatura publicata de expertii nostrii
Carti bazate pe Persuasive Communicator




      Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   26
Carti bazate pe alte metodologii Persona                                         GLOBAL




       Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.            27
Carti bazate pe alte metodologii Persona                                        GLOBAL




      Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.            28
Peste 1500 de utilizatori GLOBALI




     Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.   29
Persona   GLOBAL’s
Studii de caz actuale realizate de
        consultantii nostrii
             Rezultate masurabile

Shell Oil | Hong Kong MTR | Alcatel, Franta
            Mitsubishi | Statoil
Case Study
            Shell Oil, U.K.

Un studiu comandat de catre Shell Oil a indicat ca Shell avea costuri de explorare si
  productie sub 22% fata de leaderul din industrie; acelasi studiu a aratat ca Shell are un
  scor mic pentru relatiile cu contractorii.

Cursul actiunii
1. Un nou parteneriat
2. S-a aplicat metodologia Persona Cooperation & Beyond la 150 de contractori si
   supervozori

Resultate
1. 18% reducerea costurilor de constructia a sondelor
2. Reducerea de incidente din cauza conductelor blocate salveaza Shell 2 millioane de
   lire anual
3. 40 ani aditionali a vietii de operare pe platforme cheie de foraj in larg


             Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.          31
PROIECTUL FEROVIAR MTRC HONG KONG
              The Power of Client Leadership (Cooperation & Beyond)




1997                              1999                                      2000                  2002

TKE Buget             Revised “dialogue”                              Revised partnering     Costul final
pentru                     Budget                                          Budget
clienti                                                                                            $2.1B
                                  $3.6B                                      $3.2B
$4.6B


                                                                                      Si mai devreme
                                                                                         cu 4 luni!



            Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.                    32
Case Study
                                Alcatel, Franta

Alcatel, compania de telecomunicatii multinationala avea nevoie sa isi intareasca pozitia
  competitiva fata de Siemens si AT&T.

Cursul actiunii
1. Training de vanzari realizat de 2,000 angajati in toata Europa
2. Aplicarea metodologiei Persona’s Persuasive Salesperson focusata pe crearea relatiei
   cu clientul
3. Formarea s-a extins in 3 tari din Asia si 10 din America latina


Rezultate
1. Cota de piata in Franta s-a imbunatatit semnificativ
2. Impartasire de know-how cu oamenii de vanzari din Alcatel in alte piete de
   telecomunicatii care se extindeau rapid, cum ar fi Asia si America Latina


             Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.          33
Case Study
          Mitsubishi Motors, Japonia
Mitsubishi Motors se confrunta cu presiuni financiare din cauza competitivitatii din ce in
  ce mai mari in piata locala

Course of Action
1. 800 de angajati noi ca reprezentanti de vanzari utilizau curicula standard de training in
   vanzari Mitsubishi
2. 800 de angajati noi ca reprezentanti de vanzari au participat la workshop-ul
   Persona’s Persuasive Communicator, cu focus special pe proiectia empatiei.


Results
1. In timpul a doi ani de zile reprezentantii de vanzari care au parcurs proframul Persona
   au vandut in medie cu 39 de masini mai mult de persoana annual decat grupul care a
   participat la trainigul traditional.
2. Posibilitatea ameliorarii rezultatelor de la baza pana la top


             Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.          34
Case Study
                  Statoil Gas, Norvegia

Producatorul Norvegian de combustibil Statoil Gas se confrunta recent cu pierderi
  serioase intr-o operatiune de foraj marin
Cursul actiunii

1. Utilizand Organizational Alignment Survey peste 100 de angajati au fost intervievati
   pentru a intelege cum colaboreaza angajatii si superiorii
2. Pe baza rezultatelor Statoil a implementat schimbari care sa asiste echipele de forare
   in reducerea erorilor

Rezultate
1. Statoil a atins un procent remarcabil de 80% reducere a pierderilor de combustibil
   rezultand intr-o reducere semnificativa a costurilor totale
2. Statoil a descoperit decalaje de performanta intre angajati si furnizori realizand astfel
   proceduri imbunatatite si o reinnoire a perteneriatului



             Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved.          35
Winning Partner For You!



767 Bridgeway Suite 2A • Sausalito, California • 94965 • USA
   Ph: 011 415 331 3900 • Web: www.personaglobal.com
              Email: info@personaglobal.com



    ROMANIA coordination Central and Eastern Europe
         Madi Radulescu: madi@personaglobal.com
                      +40 722 507552

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Persona Global Istoric Si Programe

  • 1. Translating Business Needs Into People Performance
  • 2. Cuprins Privire generala Diferentiatori Workshop-uri, procese de consultanta & studii Disponibilitatea traducerilor Studii de caz actuale realizate de consultantii nostri Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 2
  • 3. Persona GLOBAL’s Privire generala
  • 4. Privire generala  Persona GLOBAL® a fost fondata in 1980.  Prezenta in 71 de tari, cu disponibilitate in 38 de limbi, peste 1,400 de parteneri si asociati din toata lumea  Evaluari focalizate pe ROI masurabil.  Sediile Persona GLOBAL® : San Francisco (HQ) | Aarhus | Bucuresti | Gerchsheim | Helsinki | Istanbul Madrid | Paris | Lima | Riga | Sao Paulo | Singapore | Tallinn | Tampa Tangier | Varsovia  Paleta larga, customizabila de metodologii si masuratori pentru imbunatatirea Performantei si a Business-ului. Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 4
  • 5. Puteti gasi partenerii Persona GLOBAL in... America • Argentina, Brazilia, Canada, Chile, Colombia, Mexic, Peru, USA, si Venezuela Africa • Algeria, Coasta de Fildes, Cameroon, Gabon, Morocco, Senegal, Africa de Sud si Tunisia Estul Mijlociu • Israel, Kuveit, Lebanon, Arabia de Sud, si UAE Europa • Austria, Belgia, Cehia, Denemarca, Estonia, Finlanda, Franta, Germania, Grecia, Olanda, Ungaria, Italia, Latvia, Norvegia, Polonia, Portugalia, Romania, Serbia, Slovacia, Spania, Elvetia, UK, si Ukraine Eurasia • Russia, Turcia Asia • China, India, Indonezia, Japonia, Korea, Singapore, Taivan, si Thailand Oceania • Australia, Noua Zeelanda Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 5
  • 6. Care este focusul Persona GLOBAL... • Realizeaza si distribuie workshop-uri, studii si procese de imbunatatire a performantei. • Instruieste si certifica traineri/consultanti in procese de imbunatatire a performantei. • Dezvolta si administreaza reteaua de parteneri globali. • Permite accesul expertilor in arii diferite pentru activitati de consultanta. • Ofera benchmarking in baza de date vizavi de cele mai bune practici • Organizeaza conferinte internationale, forum-uri si evenimente si comunicari in interiorul retelei noastre sociale. Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 6
  • 7. Promisiunea Persona GLOBAL® “Sa raspundem imediat nevoilor partenerilor si clientilor nostrii.” “Sa furnizam solutiile cele mai bune pentru alinierea strategiei de business si a culturii organizationale.” “Sa ne ajutam clientii sa obtina performante superioare si rezultate financiare.” “Sa oferim programe de training care sa le permita angajatilor clientilor nostri sa isi realizeze intregul potential.” “Sa aiba un comportament cetatenesc bun pe plan international” Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 7
  • 8. Fundamentul programelor Persona GLOBAL’s • Bazate pe cercetari • Procesele sunt comportamentale si bazate pe abilitati • Toate procesele au instrumente de benchmarking pentru a oferi feedback de dezvoltare • Se focalizeaza pe rezultate masurabile • Adaptate cultural • Studii pre-interventie: prescriptive/ repetabile • Instrumente de intarire post-interventie Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 8
  • 9. Unde au fost aplicate metodologiile Persona? • Fuziuni si achizitii • Joint venture • Reorganizare/ retehnologizare • Procese de schimbare in companie • Implementarea de noi sisteme • Imbunatatirea calitatii • Benchmarking si aliniere Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 9
  • 10. Persona GLOBAL’s Diferentiatori
  • 11. Diferenta pe care o face Persona GLOBAL Mai mult decat constientizare si educatie Operationala Pragmatica Masurabila Focusata pe ROI Certificata de ISPI Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 11
  • 12. Diferenta pe care o face Persona GLOBAL Mai mult decat constientizare si educatie Bazata pe cercetari Bazata pe masuratori Predictibilitatea rezultatelor Obiectiva Prescriptiva Focusata pe ROI Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 12
  • 13. 24/7 Online Assessment Center • Sistem web accesibil 24/7 • Are numele si logo-ul companiei partener – Este site-ul tau! • Generare instant a rapoartelor – La timp! • Administrate online – Usor de folosit si controlat! • Valabil in mai multe limbi • Fara mentenanta; upgrade-uri instant • Fara probleme de compatibilitate cu browser-ul de internet Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 13
  • 14. Persona GLOBAL’s Disponibilitatea traducerilor
  • 15. Disponibilitatea traducerilor Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 15
  • 16. Persona GLOBAL’s Workshop-uri, procese de consultanta si studii
  • 17. Workshop-uri, studii, instrumente de coaching, metodologii de consultanta si focus pe 6 arii: Studii organizationale & instrumente de coaching Seria Persuasive Communication Seria dezvoltarea oamenilor & performantei Seria management & leadership Seria abordare strategica Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 17
  • 18. Metodologii si instrumente Studii organizationale & instrumente de coaching Studii organizationale Studii de competenta™ • Customer Value Surveys™ • Management Action Profile™ • Execution Metrics • Performance Leadership Profile • Organizational Agility Survey™ • Sales Competency Assessment ™ • Organizational Alignment Survey™ • Talent Management Process Seria Persuasive Communication • Mentoring and Coaching • One-to-One Selling • Persuasive Communicator™ • The Persuasive Salesperson • Selling to Key Accounts • Selling Your Technological Solutions • Team Building • Transition to Management Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 18
  • 19. Metodologii si instrumente Seria dezvoltarea oamenilor & performantei • Emotional Capability Profile • Innovative Decision Making • M@GIC • Managing First Class Service • Managing Performance • Performance Leadership Profile • PRIDE Seria management & leadership • Leadership • Leadership Equity Assessment™ • Managing Performance • Organizational Savvy • Professional Manager • Project Management 360° Seria abordare strategica • Cooperation & Beyond • Customer Experience Management+™ • Organizational Savvy • Partnering Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 19
  • 20. Ce MASURAM Schimbarea comportamentala Experienta clientului Capabilitatea emotionala la locul de munca Competente de leadership Competente de management Aliniere organizationala Organizational Political Savvy Competente de vanzari Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 20
  • 21. Focus pe imbunatatirea REZULTATELOR DE BUSINESS • PRODUCTIVITATE • RETENTIA TALENTELOR • PROFITABILITATE • LOIALITATEA CLIENTILOR Persona GLOBAL are SOLUTIA... Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 21
  • 22. Solutiile Persona GLOBAL pentru: Dezvoltare profesionala si personala Sales Competency Management Action Leadership Professional Manager Assessment Profile™ Munca in echipa si unitate PRIDE M@GIC Cooperation & Beyond Partnering Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 22
  • 23. Solutiile Persona GLOBAL pentru: Dezvoltarea productivitatii si a angajatilor Organizational Savvy Talent Management Emotional Capability Mentoring and Coaching Profitabilitate si managementul schimbarii Execution Metrics Organizational Agility™ Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 23
  • 24. Solutiile Persona GLOBAL pentru: Cresterea productivitatii, satisfactia angajatilor, sustinere, profitabilitate Organizational The Persuasive Leadership Equity Alignment Survey Communicator™ Assessment Productivitate Customer Value Customer Experience The Persuasive Selling to Key Survey™ Management+™ Salesperson Accounts Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 24
  • 25. Persona GLOBAL’s Surse Majoritatea din literatura publicata de expertii nostrii
  • 26. Carti bazate pe Persuasive Communicator Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 26
  • 27. Carti bazate pe alte metodologii Persona GLOBAL Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 27
  • 28. Carti bazate pe alte metodologii Persona GLOBAL Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 28
  • 29. Peste 1500 de utilizatori GLOBALI Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 29
  • 30. Persona GLOBAL’s Studii de caz actuale realizate de consultantii nostrii Rezultate masurabile Shell Oil | Hong Kong MTR | Alcatel, Franta Mitsubishi | Statoil
  • 31. Case Study Shell Oil, U.K. Un studiu comandat de catre Shell Oil a indicat ca Shell avea costuri de explorare si productie sub 22% fata de leaderul din industrie; acelasi studiu a aratat ca Shell are un scor mic pentru relatiile cu contractorii. Cursul actiunii 1. Un nou parteneriat 2. S-a aplicat metodologia Persona Cooperation & Beyond la 150 de contractori si supervozori Resultate 1. 18% reducerea costurilor de constructia a sondelor 2. Reducerea de incidente din cauza conductelor blocate salveaza Shell 2 millioane de lire anual 3. 40 ani aditionali a vietii de operare pe platforme cheie de foraj in larg Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 31
  • 32. PROIECTUL FEROVIAR MTRC HONG KONG The Power of Client Leadership (Cooperation & Beyond) 1997 1999 2000 2002 TKE Buget Revised “dialogue” Revised partnering Costul final pentru Budget Budget clienti $2.1B $3.6B $3.2B $4.6B Si mai devreme cu 4 luni! Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 32
  • 33. Case Study Alcatel, Franta Alcatel, compania de telecomunicatii multinationala avea nevoie sa isi intareasca pozitia competitiva fata de Siemens si AT&T. Cursul actiunii 1. Training de vanzari realizat de 2,000 angajati in toata Europa 2. Aplicarea metodologiei Persona’s Persuasive Salesperson focusata pe crearea relatiei cu clientul 3. Formarea s-a extins in 3 tari din Asia si 10 din America latina Rezultate 1. Cota de piata in Franta s-a imbunatatit semnificativ 2. Impartasire de know-how cu oamenii de vanzari din Alcatel in alte piete de telecomunicatii care se extindeau rapid, cum ar fi Asia si America Latina Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 33
  • 34. Case Study Mitsubishi Motors, Japonia Mitsubishi Motors se confrunta cu presiuni financiare din cauza competitivitatii din ce in ce mai mari in piata locala Course of Action 1. 800 de angajati noi ca reprezentanti de vanzari utilizau curicula standard de training in vanzari Mitsubishi 2. 800 de angajati noi ca reprezentanti de vanzari au participat la workshop-ul Persona’s Persuasive Communicator, cu focus special pe proiectia empatiei. Results 1. In timpul a doi ani de zile reprezentantii de vanzari care au parcurs proframul Persona au vandut in medie cu 39 de masini mai mult de persoana annual decat grupul care a participat la trainigul traditional. 2. Posibilitatea ameliorarii rezultatelor de la baza pana la top Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 34
  • 35. Case Study Statoil Gas, Norvegia Producatorul Norvegian de combustibil Statoil Gas se confrunta recent cu pierderi serioase intr-o operatiune de foraj marin Cursul actiunii 1. Utilizand Organizational Alignment Survey peste 100 de angajati au fost intervievati pentru a intelege cum colaboreaza angajatii si superiorii 2. Pe baza rezultatelor Statoil a implementat schimbari care sa asiste echipele de forare in reducerea erorilor Rezultate 1. Statoil a atins un procent remarcabil de 80% reducere a pierderilor de combustibil rezultand intr-o reducere semnificativa a costurilor totale 2. Statoil a descoperit decalaje de performanta intre angajati si furnizori realizand astfel proceduri imbunatatite si o reinnoire a perteneriatului Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 35
  • 36. Winning Partner For You! 767 Bridgeway Suite 2A • Sausalito, California • 94965 • USA Ph: 011 415 331 3900 • Web: www.personaglobal.com Email: info@personaglobal.com ROMANIA coordination Central and Eastern Europe Madi Radulescu: madi@personaglobal.com +40 722 507552