MAGHRENOV deliverable 5.2: 3 seminars with other R2I projects Medspring and Bilat in the Mediterranean region and institutions

This project has received funding from the European Union’s Seventh Framework Programme for research, technological
development and demonstration under the grant agreement no. 609453.
DELIVERABLE
Project Acronym: MAGHRENOV
Grant Agreement number: 609453
Project Title: Convergence between EU and MAGHREB MPC innovation systems
in the field of Renewable Energy and Energy Efficiency (RE&EE) –
A test-bed for fostering Euro Mediterranean Innovation Space
(EMIS)
D5.2 THREE SEMINARS WITH OTHER R2I
PROJECTS MEDSPRING AND BILAT IN THE
REGION AND INSTITUTIONS
Version: 1.0
Author:
Abdelhak Chaibi (R&D Maroc)
Internal Reviewers:
Christophe Aubry de Maraumont (KIC IE)
Hugo Kerschot (KIC SE – IS Practice)
Claude Ayache (KIC SE)
Josep Bordonau (UPC)
Franck Hashas (ITEMS)
Sarah Fichet (ITEMS)
Hélène Ben Khemis (ANME)
Dissemination Level
P Public X
C Confidential, only for members of the consortium and the Commission Services

D5.2 THREE SEMINARS WITH OTHER R2I PROJECTS MEDSPRING AND BILAT IN THE REGION AND INSTITUTIONS
© MAGHRENOV Consortium Version 1.0 - 29/05/20152
Table of Contents
Table of Contents .............................................................................................................. 2
List of Tables.................................................................................................................... 3
List of Figures ................................................................................................................... 4
Revision History................................................................................................................. 5
Executive Summary ............................................................................................................ 6
1 Introduction................................................................................................................ 7
1.1 Scope of the Deliverable........................................................................................... 7
1.2 Relation to other Work Packages and Deliverables ........................................................... 7
1.3 Structure of the deliverable....................................................................................... 8
2 Preparation of the Business creation seminars ...................................................................... 9
2.1 Identification of the needs in terms of support & training .................................................. 9
2.2 Identification of the targets......................................................................................10
3 Organisation of the three Business creation Seminars ............................................................13
3.1 Seminar 1: Support to business creation in the field of Renewable Energy and Energy Efficiency
(RE&EE).......................................................................................................................13
3.1.1 Objectives and targets of the Seminar ...................................................................13
3.1.2 Other partners involved (other R2I projects, Medspring or Bilat)....................................13
3.1.3 Methodology used.............................................................................................14
3.1.4 Key outputs ....................................................................................................14
3.2 Seminar 2: Instruments of support to business creation in Euro-Mediterranean Innovation Region.14
3.2.2 Other partners involved (other R2I projects, Medspring or Bilat)....................................15
3.2.4 Key outputs ....................................................................................................15
3.3 Seminar 3: The heart of the innovative technologies to market product question ....................16
3.3.2 Other partners involved (other R2I projects, MedSpring or Bilat) ...................................16
3.3.4 Key outputs ....................................................................................................17
4 Outcome of the seminars: toward a sustainability strategy for Business creation support ................18
4.1 Identification of relevant audience beneficiaries of Business creation support ........................18
4.1.1 Typology of present audiences .............................................................................18
4.1.2 National/regional contextualization ......................................................................23

4.2 Training module catalogue .......................................................................................24
4.2.1 Establishment of a training module catalogue to support business creation ......................25
4.3 Directory of potential experts: the organisation of a network of experts in Business creation
support .......................................................................................................................27
4.3.1 Support to business creation in the field of Renewable Energy and Energy Efficiency (RE&EE)27
4.3.2 Instruments of Support to Business Creation in Euro-Mediterranean Innovation Region.........30
4.3.3 Support for the creation of innovative companies: the heart of the innovative technologies to
market product question!”.............................................................................................32
5 Conclusion.................................................................................................................35
5.1 Sustainable business creation support strategy...............................................................35
5.2 First elements of recommendations for the policy work....................................................35
5.3 EMIS and the setting up of a “cluster” for RE&EE innovations in the Euro-Med region................35
6 Annexes....................................................................................................................36
Annex 1: Report of Workshop 1 ..........................................................................................36
Annex 2: Programme of the 3rd
International Symposium, 18-20 December 2014, Agadir, Morocco ........53
Annex 3: Programme of Innovation Week (2-5 March 2015) ........................................................55
Annex 4: Report of Workshop 2 ..........................................................................................59
Annex 5: Report of Seminar 3 ............................................................................................72
Annex 6: FlashInfo « Innovation Week » - abstract...................................................................85
Annex 7: Press release for the Innovation Week ......................................................................88
Annex 8: Maghrenov flyer for the Innovation Week ..................................................................90
Annex 9: Promotion of the workshops ..................................................................................91
Annex 10: Illustrations.....................................................................................................93
List of Tables
Table 1: Identified needs of the different Business creation process phases. .....................................10
Table 2: List of experts for “Investment potential and opportunities for business development” .............28
Table 3: List of experts for “Research project funding” ...............................................................29
Table 4: List of experts for “Support for Business creation” ..........................................................29
Table 5: List of experts for “R2I bridge and the role of national strategy” ........................................31
Table 6: List of experts for “Trends and opportunity to address research and innovation in the energy sector
and enhance cooperation ....................................................................................................32
Table 7: List of experts for “scientific and technology monitoring through patent” .............................33
Table 8: List of experts for “Technology transfer services”...........................................................34

List of Figures
Figure 1: Business Creation Process......................................................................................... 9
Figure 2: Business creation actions step by step ......................................................................... 9
Figure 3: Business creation needs ..........................................................................................10
Figure 4: Identified target groups of Seminar 1..........................................................................11
Figure 7: Distribution of participants in the different categories for the seminar S1.............................20
Figure 10: Distribution of the different groups of participants for the three seminars ..........................23
Figure 11: Recapitulation of the seminar topics by country...........................................................24
Figure 12: summary of the different aspects of the first seminar and key expert organisations ...............28
Figure 13: summary of the different aspects of the second seminar and key expert organisations............30
Figure 14: summary of the different aspects of the third seminar and key expert organisations ..............32

Statement of originality:
This deliverable contains original unpublished work except where clearly indicated otherwise.
Acknowledgement of previously published material and of the work of others has been made
through appropriate citation, quotation or both.
Revision History
Revision Date Author Organization Description
0.1 29/04/2015 Christophe Aubry
de Maraumont
KIC SE Initial outline
draft
0.2 20/05/2015 Abdelhak Chaibi R&D Maroc Initial drafts of
workshop
reports
0.31 21/05/2015 Josep Bordoneau UPC Consortium
review of
workshop
reports
0.32 22/05/2015 Hélène Ben
Khemis
ANME Consortium
review of
workshop
reports
0.4 25/05/2015 Abdelhak Chaibi R&D Maroc Initial draft
0.5 26/05/2015 Christophe Aubry
de Maraumont
KIC SE First review of
deliverable
0.6 27/05/2015 Abdelhak Chaibi R&D Maroc Second draft
0.7 1 28/05/2015 Reviewers Consortium Review of
deliverable
0.7 2 29/05/2015 Christophe Aubry
de Maraumont
KIC SE Second review
of deliverable
0.8 29/05/2015 Abdelhak Chaibi R&D Maroc Third draft
0.9 29/05/2015 Reviewers Consortium Validation of
draft
deliverable
1.0 29/05/2015 Abdelhak Chaibi R&D Maroc Final Version

Executive Summary
This deliverable 5.2, will present the preparation and organisation of the three seminars on Business
creation, which took place over a six month period, from December 2014 to May 2015.
After having presented the identification of the needs and targets during the preparatory phase and the
organisation process and outputs of each of the three seminars, the deliverable will focus on the key
outcomes of these seminars, in terms of elaboration of a sustainable strategy for Business creation support,
before concluding on the business support strategy and the use of the seminars for the policy
recommendation work.

1 Introduction
Development of new businesses and creation of start-ups is at the core of Maghrenov’s objectives. The
creation of new businesses is the key to foster the uptake of innovation to the market and make the Euro-
Mediterranean Innovation Space (EMIS) a reality.
Based on this assumption, Maghrenov has dedicated itself through it Work Package 5 to offer SME’s in both
regions start-up information and support for developing business in both regions. The focus will be
stimulating mutual initiatives: EU SME’s exploring business in MPC and collaborations between companies of
both regions.
The current deliverable focuses on the organization, over a period of 6 months of 3 seminars on business
creation support with outcome: sustainability strategy for Business support: identification of stakeholders
with an “Expert profile”: innovation management and sustainable development, developing the program (a
training catalogue), identification of participants (entrepreneurs, researchers, industrial and PhD student),
logistics and realisation of seminars.
1.1 Scope of the Deliverable
Through the organisation of 3 seminars over a period of 6 month, Maghrenov intend to develop a
sustainable Business support strategy through the identification of stakeholders with an “Expert profile”,
the identification of key audience targets who will benefit from the business support and finally through
the establishment of a catalogue of training modules which need to be developed further in order to cover
the full field of business creation support. These outcomes have been reached through the different
workshops organised in the framework of the three seminars.
Thus, Deliverable D5.2 contributes to:
 Promote collaborative projects EuroMed innovation
 Explore support measures for creating spin-offs and start-ups taking full advantage of the partners’
skills and addressing EuroMed market issues as a whole
 Identify good practice in business creation (coaching, funding, networking, promotion, management
PI)
1.2 Relation to other Work Packages and Deliverables
This deliverable has been developed on the basis of the “Tested Service Package for Entrepreneurs (D5.1)”
and constitutes the basis for the development of “Sustainable funding strategies” (D5.3) which will be
delivered by Month 30 of the project.
The organisation of the 3 seminars will also have an impact on other work packages, and notably on Work
Package 6 as the outputs of the different workshops will be used to shape the policy reports (white papers
and vision paper (impact on local markets for Business creation : joint venture, investment capital; etc.).
Finally Deliverable 5.2 is the third Maghrenov clustering activity as professional networks were created
through the workshops and contributed to develop new industrial communities and strengthen already
existing ones. The seminars were key events for the RE&EE communities to meet and network, thus
fostering the exchanges between different EU and MPC actors and creating new business opportunities.
The WP5 of the MAGHRENOV project will focus on clustering activities taking advantage of the professional
networks of the consortium partners as well the partners of project R2I, Medspring and Bilat in the region
Institutions.

1.3 Structure of the deliverable
This report will first present the preparatory work of the business creation support seminars, before going
through the organization of the three different seminars and their workshops. The report will then focus on
the outcomes of the three seminars, notably the identification of the relevant target audiences, the
establishment of a training module catalogue for business creation and finally the creation of an expert
directory for the identified training modules.

2 Preparation of the Business creation seminars
The three seminars were though as a cycle of three successive seminars each addressing a specific question
or set of questions linked to the Business creation process. Therefore, a strong focus was given on the
identification of the support and training needs and of the target groups for those different needs in the
preparatory steps of the organisation of the Business creation seminars cycle.
2.1 Identification of the needs in terms of support &
training
Before defining the thematic of the three seminars, it was necessary to represent the different phases of
the business creation process (Figure 1) and to identify the different action related to these steps (Figure
2).
Figure 1: Business Creation Process
Figure 2: Business creation actions step by step
Based on the Business creation steps and their different actions, we were able to identify the needs in
terms of support, capacity building and funding. Four needs were thus identified and were associated to
the different business creation steps (Table 1):
Find an idea
Clarify the
idea
Make
Business
scenario
Develop the
product
Validate the
product
Produce the
product
Market
development
and growth
Idea
Identification
and
formulation
Construction
of the
Business plan
Product
development
Validation Lauching

Figure 3: Business creation needs
Table 1: Identified needs of the different Business creation process phases.
The needs and the different business creation steps allow us to identify the key thematic topic which
should be covered in order to have the most comprehensive approach through the three seminars to be
organized.
The three thematic topics were:
 Seminar 1: Support to business creation in the field of Renewable Energy and Energy Efficiency
(RE&EE)"
 Seminar 2: Instruments of support to business creation in Euro-Mediterranean Innovation Region
 Seminar 3: The heart of the innovative technologies to market product question!”
These seminar topic allowed the seminars to cover all the key aspects of business creation support such as
(non-exhaustive list)
 Devices to accompany holders
 Funding for collaborative projects
 Valorisation of research results
 From Research to Innovation (Bridge)
 Funding and support programs
 The implementing tools
 Monitoring of new technologies
 Technological diagnosis
 Access to technological infrastructure (e.g. Testing, prototyping ...)
2.2 Identification of the targets
In the preparatory phase of the seminars, the targets have been identified based on themes
related to the different stages of creation and the agreed goals. The following figures will
illustrate the identification process of the target groups and indicate them for each seminar.
• I: Knowledge management, Networking
• II: Support (pre incubation)
• III: Logistics Services, Grant, funding
• IV: Venture capital
Capacity building, support and funding needs
Idea
Identification
and formulation
Construction of
the Business Plan
Product
Development
Validation Launching
Holder I II
Incubated III
Start-ups IV

Seminar 1
Figure 4: Identified target groups of Seminar 1
Thematic
topic
•Support to business creation in the field of Renewable Energy and Energy
Efficiency (RE&EE)"
Objectives
•Present the tools and support programs to business creation in the Maghreb countries
(Morocco, Tunisia) and the EU;
•Present the business creation and investment opportunities in the areas of RE & EE;
Identified
target groups
•Incubators
•PhD students
•Researchers
•Experts in business creation

Seminar 2
Seminar 3
Thematic
topic
• Instruments of support to business creation in Euro-Mediterranean
Innovation Region
Objectives
•Identify appropriate measures to improve, making the efficient transition from research to
innovation
•Promote cooperation between the countries of the Euro - Mediterranean region
•Improving the use of knowledge from research by the company and stimulate economic
growth.
Identified
target groups
•Researchers and research organizations.
•Innovation organizations.
•Universities.
•Companies.
•Venture capitalists and funding agencies.
•Banks
Thematic
topic
• The heart of the innovative technologies to market product question!”
Objectives
•Offer management services and sharing of strategic information within an innovation
network;
•Present services of technology transfer structures, support and prototyping;
•Identify good practices in countries MPC & EU, for some aspects related to the creation of
innovative companies (accompaniments, networks, prototyping, etc.)
Identified
target groups
•Researchers
•Innovation organizations.
•Universities.
•Managers Clusters
•Managers technology transfer centers

3 Organisation of the three Business creation
Seminars
The three seminars were organized as follows:
1. 1st business creation support seminar
Date and place: December 19, 2014 –Agadir (Morocco)-
Thematic: Support to business creation in the field of Renewable Energy and Energy Efficiency (RE&EE)
2. 2nd business creation support seminar
Date and place: March 3, 2015 –Casablanca (Morocco)
Thematic: Instruments of support to business creation in Euro-Mediterranean Innovation Region
3. 3rd business creation support seminar
Date and place: May 5, 2015 – Tunis (Tunisia)
Thematic: The heart of the innovative technologies to market product question
3.1 Seminar 1: Support to business creation in the field
of Renewable Energy and Energy Efficiency (RE&EE)1
The first workshop was organised on December 19, 2014 in National School of Business and Management
(ENCG), Ibn Zohr University, Agadir (Morocco) and was design to discuss the Support for Business Creation in
the field of Renewable Energy and Energy Efficiency (RE&EE)".
This seminar was organized on the alongside of the 3rd
International Symposium 2014 held on the 18 and 19
December 2014, at the National School of Commerce of Business and Management (ENCG) - Agadir, Morocco
(The program of the 3rd
Symposium is Annexe 2).
3.1.1 Objectives and targets of the Seminar
Two main objectives were set for the first seminar. First, the workshop aimed at presenting the tools and
support programmes to business creation in the Maghreb countries (Morocco, Tunisia) and the EU, Second,
the workshop aimed at presenting the business creation and investment opportunities in the areas of RE &
EE.
As presented earlier, the audience targeted through this workshop was notably composed of: Incubators,
PhD students, Researchers, Experts in business creation, Professionals.
3.1.2 Other partners involved (other R2I projects, Medspring or Bilat)
We decided to held this first workshop in the framework of an event organized by the ENCG “National
School of Business and Management”, Ibn Zohr University, in Agadir on the theme “Le Développement
Durable Euro- Med des Energies Renouvelables” in the context of the 3rd International Symposium, 2014.
1
The report of the seminar can be found in annex 1.

Through the partnership with the 3rd
international symposium (see annex 2 for the programme), the
intention was to increase the audience and to seize this opportunity for the valorise the results of the guest
speakers research
This event covered an important number of topics such as the aspects related to the challenges of energy
between promises and reality; scenarios and capitalization in sustainable development (SD); Sustainable
development of renewable energy (RE) against climate change; Technologies and Integration of wind power
in electricity networks through panel discussions and parallel workshops.
The choice of ENCG as place for the organisation of this seminar was also attract and encourage PhD
students to create their own businesses by promoting their research and by the presentation of the
different existing opportunities.
3.1.3 Methodology used
The workshop was structured as follows:
- One introductory conference on investment potential and opportunities for business development
- And two panels to debate the main themes focusing on the major challenges of funding for research
projects (project leaders and collaborative projects (Panel 1) and support mechanisms for creation
and innovative business (financial and logistical support for projects that business plan is not yet
finalized) (Panel 2).
Each panel, included three (3) interventions, and was designed to foster discussions on the major
challenges and opportunities for business development in the areas of RE & EE in the EU and the MPCs.
Coordinated by their respective Panel moderator/president, each panel was followed by discussions and
debates between leading experts and open discussions with the various participants.
3.1.4 Key outputs
The main outputs can be summarized as such:
 There are opportunities for investing in Renewable Energy Sector (ER) and energetic efficiency
(EE);
 International companies are welcome to invest in projects by their experiences, know-how and
technologies;
 Morocco presents an attractive business environment for (ER) & (EE)
 Tunisia possesses a panoply of different innovation funding mechanisms
 The ecosystem of Tunisia is rich but still need to focus on that critical early stage of business
creation.
3.2 Seminar 2: Instruments of support to business
creation in Euro-Mediterranean Innovation Region2
The second workshop was organised on 3rd March in Casablanca, Morocco and was designed to discuss the
different instruments of business creation support in the Euro-Med region.
2

Within the context of the Innovation Week in Casablanca from 2-5 March 2015, MAGHRENOV and
ETRERA_2020 Project are organizing a Seminar: Instruments of Support to Business creation in Euro-
Mediterranean Innovation Region event on the 3rd of March from 8:00 to 15:30 in Hotel KENZI TOWER
Casablanca.
Three main objectives were set for the second seminar. First, it aimed at identifying appropriate measures
to improve, making the efficient transition from research to innovation, second at promoting the
cooperation between the countries of the Euro - Mediterranean region, and finally at improving the use of
knowledge from research by the company and stimulate economic growth.
The targeted groups of audience for this workshop were identified in the preparatory work of the
seminars and were the following: Researchers and research organizations, Innovation organizations,
Universities, Research centres, scientific parks, Industries (large Companies and SMEs), Venture capitalists
and funding agencies, and Banks.
3.2.2 Other partners involved (other R2I projects, Medspring or Bilat)
The workshop involved coordinators from the following EU projects: MARE, ETRERA_2020, MAGHRENOV,
MENFRI, SOHEALTHY, FP4BATIW, CINEA and Med-Dialogue in R2I (Research to Innovation) and other
stakeholders in the sector, including, technology owners, researchers and companies.
Most of them decided to join forces, together and with other Mediterranean initiatives in order to organize
a powerful event on innovation. The event included workshops, trainings, roundtables and a brokerage
event and focused on the great innovation potential of the Region.
The workshop was structured as follows:
 Open Ceremony by Councillor to the Minister Delegate to the Moroccan Minister of Higher Education
and Scientific Research
 Welcome to Innovation Week, by R2I project coordinators
1 ETRERA_2020,
2 MAGHRENOV,
3 MARE,
4 MENFRI,
5 CINEA,
6 SOHEALTHY,
7 FP4BATIW
8 MED-HORIZON
 Plenary Session “Energy sector in Euro-Med Region experience from the ground: Research to
innovation, the impossible bridge and the role of national strategy”, with seven (7) interventions by
guest speakers.
 Roundtable insight on the trends and opportunity to address research and innovation in energy
sector and enhance cooperation in the Euro-Med region. Eight (8) speakers took the floor, followed
by discussions and debates.
3.2.4 Key outputs
The main outputs can be summarized as such:
1. State of incubation and start-up creation in different countries.
2. In south Mediterranean countries there’s lack of incubation and start-up creation.

3. The importance of coaching and mentoring in the creation process (and incubation process) to limit
the mortality of new created business;
4. More tax facilities and encouragement for new businesses to sustain the new ones in the first years
of activity;
5. The financial aid and subsidies given mustn’t be anymore without refunding but given without
interest free loan (honour loans). This way of funding helps to empower entrepreneurs (Mokawalati
experience and Jordan experience).
6. The word increasing demand of energy has lead European and EuroMed countries to develop new
researches and innovations in the renewable energy field. The lake of collaboration between
academic people and companies restrains this development.
3.3 Seminar 3: The heart of the innovative technologies
to market product question3
The third seminar was organized in partnership with ANME and La Fing, on May 5th
, 2015 in Tunis (Tunisia).
This event addressed the question of transformation from innovative technologies to market product
through the presentation of best practices.
Three objectives were identified for this Seminar: (1) offer management services and sharing of strategic
information within an innovation network; (2) present services of technology transfer structures, support
and prototyping; (3) Identify good practices in countries MPC & EU, for some aspects related to the
creation of innovative companies (accompaniments, networks, prototyping, etc.).
The targeted groups of audience for this workshop were identified in the preparatory work of the seminars
and were the following: Innovation organizations and agency, Centres of transfer, Researchers and research
organizations, scientific parks and technology transfer centres, and Industries.
3.3.2 Other partners involved (other R2I projects, MedSpring or Bilat)
In parallel to the first workshop organized by R&D Maroc and ANME, a second workshop was organized by La
Fing “Fondation internet nouvelle generation”
La Fing has built a new kind of think tank, whose efforts are widely recognized throughout Europe and
beyond. La Fing helps businesses, public sector institutions and local communities to:
 Anticipate changes inspired by technology and its uses,
 Open up their innovation processes.
La Fing is a non-profit organization based in Paris, France. The members include large corporations as well
as start-ups, research labs, public entities, universities, trade associations…
Two parallel workshop to address the question of transformation from innovative technologies to
market product.
3

First workshop: panel discussions animated and moderated by R&D Maroc and ANME
Objectives of the first Workshop:
 Offer management services and sharing of strategic information within an innovation network;
 Present services of technology transfer structures, support and prototyping;
 Identify good practices in countries MPC & EU, for some aspects related to the creation of
Program of the first Workshop:
The seminar, gathered more than 20 experts and key actors of Tunisia, Morocco and the EU. It was
moderated by R&D Maroc and ANME.
Two panels were organized to debate the main themes centred of transformation from innovative
technologies to market product:
 The scientific and technology watch through patent (Panel I)
 Technology transfer services (Panel II)
Each panel was composed of 5 high level speakers of Tunisia, Morocco and the EU.
Second workshop: interactive discussions moderated and animated by La Fing
Objectives of the second Workshop:
 How to strengthen the innovation ecosystem
 Sharing visions of innovation actors
Program of the second Workshop:
The second workshop moderated and animated by our European partner La Fing, was organized in the
format of a roundtable gathering 6 directly interested key actors and experts in the field of innovation to
market product transformation such as incubators, start-uppers, and students.
3.3.4 Key outputs
The main outputs and recommendations can be summarized as such:
1. Foster an innovative environment for project promoters and entrepreneurs
2. Change the view and perception of innovation
3. Adapt the public support infrastructure
4. Organize the support to and accompany the start-ups and innovative companies
5. Use the digital innovation model to inspire actors of the energy field
6. Promote flexible experimental systems
7. Find new financing opportunities
The organization of the seminars was an enriching step and combined to the key outputs of the different
workshop, we were able to identify the major outcome of the seminars which will contribute to the
elaboration of a sustainable strategy for Business creation support.

4 Outcome of the seminars: toward a sustainability
strategy for Business creation support
Three outcomes of the seminars have been developed: first, the typology of the relevant audience of
business creation support, second, the elaboration of a training module catalogue; and third the
elaboration of an expert directory.
4.1 Identification of relevant audience beneficiaries of
Business creation support
The seminars have identified specific profiles in need for Business creation support. The adopted approach
was the following:
 Identification of the target interested in the theme of the seminar (Key actors, Research centres,
laboratories, incubators, City of innovation, Techno park (for Start-ups) ….);
 Establishment of a list of potential participants;
 Sending of invitations and registration of their participation;
 Promotion of the event through:
o Press contact;
o Flash info R&D Maroc;
o Website R&D Maroc;
o Edition of communication tools (posters, booklet, fold) (See, Annexe)
To identify the different targets and profiles, four means were mainly used:
 Targeting
 Segmentation
 Argumentation
 Promotion
4.1.1 Typology of present audiences
Through the registrations of participants, we are able to provide a typology of the audience for each
seminar and to have an overall picture of the audience in need for business creation support.
The analysis of the seminar participants allowed us to identify five (5) different categories of participants:
1- Students
2- Start-ups
3- Research centres
4- Industrials
5- Researchers
We will now go through all three seminars to identify the distribution of participants in accordance with the
five categories identified above.

Seminar S1, ENCG Agadir (Morocco), December 19, 2014
Students: 20 participants
Definition: only student with a Master degree were taken into account, but the different profile of students
were represented (business school, engineer, PhD).
Percentage among total participants: 34%
Start-ups: 1 participant
Definition: a young company with high growth potential
Percentage among total participants: 1.70%
Research centres: 2 participants
Definition: private or public infrastructure of R&D and/or formation in the research field
Industrials: 6 participants
Definition: key industrial companies in the RE&EE, with major impact or influence on the markets
Researcher: 30 participants
Definition: individuals coming from either universities or research centres but without representing them
directly (e.g. professors, university researchers, etc.)
Total participants: 59

Figure 7: Distribution of participants in the different categories for the seminar S1
Seminar S2, Casablanca (Morocco), March 3, 2015
The participant distribution is based on the participants to the Innovation Week.
Definition: only student with a Master degree were taken into account, but the different profile of students
Start-ups: 7 participants
20; 34%
1; 2%
2; 3%
6; 10%
30; 51%
Seminar S1, ENCG Agadir (Morocco),
December 19, 2014
Students Start-ups Research Centres Industrials Researchers

Researchers: 40 participants
Total number of participants: 105
Seminar S3, Tunis (Tunisia), May 5, 2015
Definition only student with a Master degree were taken into account, but the different profile of students
Start-ups: 2 participants
8; 8%
7; 7%
10; 9%
40; 38%
40; 38%
Seminar S2, Casablanca (Morocco),
March 3, 2015

Researchers: 4 participants
Total number of participants: 20
4; 20%
2; 10%
6; 30%
4; 20%
4; 20%
Seminar S3, Tunis (Tunisia), May 5,
2015

Almost two hundred and fifty participants attended the seminars that featured workshops, round tables, on
the above topics and were distributed as illustrated in the figure below.
Figure 10: Distribution of the different groups of participants for the three seminars
4.1.2 National/regional contextualization
When it comes to the experts participating to the seminars, a much broader scope of countries were
involved as the experts came from more than twelve (12) different countries, such as Italy, Jordan,
Palestine, Tunisia, Egypt, Morocco, Holland, Greece, France, Spain, Turkey, or Germany.
However, with regard to the participants of the different workshops, there was a very important majority
of local participants, which can be explained by mobility obstacles (travel costs, visa application, etc.)
notably.
The different themes of the workshop in Morocco and Tunisia, despite the different topics, can therefore
not be fully taken into account to analyse the high number of local participants and the very low number of
other Maghreb participants.
32; 17%
10; 6%
18; 10%
50; 27%
74; 40%
Total distribution of participants (S1, S2
&S3 compiled)

Figure 11: Recapitulation of the seminar topics by country
4.2 Training module catalogue
The quality of the experts involved for the various seminars, the choice of themes, the profile of
participants and rich discussions have identified training modules to support business creation:
 The first workshop was organised on December 19, 2014 in National School of Business and
Management (ENCG), Ibn Zohr University, Agadir (Morocco) :
o 15 experts and key actors of Tunisia, Morocco and the EU
o 80 participants (29 PhD students)
 The second seminar «Instruments of Support to Business creation in Euro-Mediterranean Innovation
Region » was organized on March 3, 2015 in Hotel Casablanca KENZI TOWER, alongside Innovation
Week in Casablanca from 2-5 March 2015.
o 17 experts and key actors of MPC and the EU
o 150 participants (45 professional)
 The third seminar was organized May 5, 2015 in Tunis
o 20 experts and key actors of Tunisia, Morocco and EU
o 50 participants
Considering this database, a training module catalogue to support business creation was created.
Morocco debates were focused on aspects related to:
 Key Technology
 Opportunities of market
 Cooperation MPC – EU
 Integration rate
 Collaborative projects
 Business Creation
 Research 2 innovation
 Governance
 Internalization
 Funding
 Incubation
Tunisia debates were focused on aspects related to:
 Transfer of technology
 Valorization of research results
 IP
 Monitoring
 Networking

4.2.1 Establishment of a training module catalogue to support business creation
Seven (7) training modules have been identified based on the outputs of the seminars. The list of modules
is non-exhaustive and is only meant to be a starting point for future development.
Module 1: Creativity: How ideas are born
Objective:
 Demystifying innovation that would be reserved for geniuses
 Show that innovation is accessible to everyone
 Show that there are tools, methods, techniques, whose implementation led to tangible and
operational results
Content:
 Six hats
 Using creativity techniques (exercise)
 Resolving specific cases submitted by participants
Format of the training:
 Interactive training sessions (contents and practices exercises)
Target profile:
 Start –up
 Incubator
 Entrepreneur
 Project manager’s
Expected impact on Business creation:
 Introduce participants to creative techniques to produce operational ideas on topics that concern
them participants in their trade.
Module 2: innovation in start-ups
Objective:
 Establishment of an environment conducive to the expression of ideas.
 Identify the innovation cycle
 Define the expression of needs
 Place the product, process or service on the market (to satisfy customers)
Content:
 The cycle of innovation,
 The specificities of innovation in SMEs
Technological innovation - case of Start-up –
 Case of Innovation in the SME
Target profile:
 Start-up,
 TPE
 SMEs with high growth potential.
 Bring out the specificities of the innovation process in Start-ups and SMEs
 Set the conditions for success.

Module 3: creativity to innovation
Objective:
 Haw to respond to customer expectations
 How to differentiate between competing offers.
 How to launch innovation projects
Content:
 Introduction of breakthrough innovation: Issues and illustrations
 Visual thinking in breakthrough innovation for service
Target profile:
 Start-up,
 SMEs
 Clarification of the environment
 Development of product / testing services.
 Proposal for innovative projects (value proposition or business model)
Module 4: Student & Academic Entrepreneurship / Entrepreneurship Education
Objective:
 Stimulate entrepreneurship among students (PhD, Engineer, Master)
 Apprehend globally the large Managerial perspectives
 Acquirer the competencies strategic, managerial
Content:
 Teaching the entrepreneurs of the future
 Training, coaching and start-up support
 Stimulating entrepreneurial mind sets, attitudes and creativity
 (Joint) Curriculum development for innovation and entrepreneurship
 Interactive training sessions
 Sensitisation
Module 5: Innovation and Sustainable development
Objective:
 Comprehend the new ecosystem in the world of innovation,
 Identify the new business models
Content:
 From Sustainable development to innovation
 Innovation and Sustainable Development: new ecosystems, new business models

 panels,
 roundtables
 Taking into account sustainable development in the business creation
 New tracks allowing the company to expand its innovation potential
Module 6: Business and their Role in University-Industry Interaction
Content:
 Approaches to get the best talent out of universities
 Managing projects with universities
 University relations programs within companies (initiatives, training of staff, framework contracts)
 Incentive-driven research collaboration
 Roundtables
 Panels
Module 7: Knowledge and Business intelligence
Objective:
 Define strategic intelligence and its issues
 Show the basic operations to organize
 Information sources used
Content:
 Technical acquisition and dissemination of information
 Information Operating Techniques
 Business intelligence
 Piloting: Roadmap indicators
 Conditions of success,
 Interactive training sessions
 learn the basics of business intelligence for business creation
4.3 Directory of potential experts: the organisation of a
network of experts in Business creation support
This network of expert in business creation has for objective to have a list of potential experts which could
manage the different training modules of the business creation support catalogue. Our aim will be to
produce a directory of potential experts covering the different topics and aspects of those topics based on
the experts involved in the three seminars organized by Maghrenov.
4.3.1 Support to business creation in the field of Renewable Energy and Energy
Efficiency (RE&EE)
As presented earlier, the objectives of this first seminar were to:

o Present the tools and support programs to business creation in the Maghreb countries
(Morocco, Tunisia) and the EU;
o Present the business creation and investment opportunities in the areas of RE & EE;
The figure below summarizes the different aspects or thematic of the seminar with the relevant different
organisations and key persons within them to address these aspects.
Figure 12: summary of the different aspects of the first seminar and key expert organisations
Aspect 1: Investment potential and opportunities for business development
The following table present the list of organisations and persons which/who have the competences to
address aspect 1 “Investment potential and opportunities for business development”.
Experts Key input brought by the expert
Moroccan association of
solar and wind industries
«AMISOLE»
Investment potential and opportunities for business development within
the Moroccan solar market.
Representative of National
federation of electricity,
electronics and renewable
energies «FENELEC» / Mr
Amin BENNOUNA
Investment potential and opportunities for business development within
the Moroccan solar and wind markets.
Table 2: List of experts for “Investment potential and opportunities for business development”
Aspect 2: Research project funding
address aspect 2 “research project funding”.
•CNRST
•Ministry of industry,
energy and mines of
Tunisia
•KIC InnoEnergy SE
•IRESEN
•CNRST
•SIE
•AMISOLE - FENELEC
Investment
potential and
opportunities
for Business
development
Research
projects
funding
Support for
business
creation

Institute of Research in
Solar Energy and
Renewable Energies
«IRESEN», Morocco / Mrs
Nadia ZEDDOU
«Funding of research collaborative projects»
 Innovation
 knowledge transfer
National Centre for
Scientific and Technical
Research, «CNRST»,
Morocco / Mrs Salma DINIA
«High priority support program for scientific research»:
 research projects
Investment Company «SIE»,
Morocco / Mr Hassan
HARRAK
The role of SIE for funding :
 finance business creation projects
 joint venture
 funding method
Table 3: List of experts for “Research project funding”
Aspect 3: Support for Business Creation
address aspect 3 “Support for Business Creation”.
Moroccan Network for
incubation and spin-off
«CNRST» / Mrs Salma
DINIA, Morocco
Incubation and support for projects holder:
 Detection of projects to create innovative companies.
 support to project holders
 knowledge transfer
Regional Office of the
Foundation and Business
Creation «FCE», Morocco /
Mr Oulahs Salah AIT SAID
Support services for business creation:
 Support services
 Business plan
Ministry of Industry,
Energy and Mines of
Tunisia / Mr Fethi
SAHLAOUI
The innovation funding mechanisms in Tunisia:
 support mechanisms for the creation or expansion of innovative
companies
 funding mechanisms
KIC InnoEnergy SE,
Netherlands / Mrs Olga
MACKIEWICZ
Support program for start-ups - Highway TM :
 incubators
 coaching
Table 4: List of experts for “Support for Business creation”

4.3.2 Instruments of Support to Business Creation in Euro-Mediterranean Innovation
Region
The second seminar had for objectives to
 identify concrete opportunities as well as potential bottlenecks related to cooperation and
knowledge transfer between public research and industry,
 present research results in particular by start-ups and existing SMEs, innovation management and
financing in Morocco
The figure below summarizes the different aspects/thematic of the seminar with the relevant different
Figure 13: summary of the different aspects of the second seminar and key expert organisations
Aspect 1: Energy sector in EuroMed Region through case studies: research 2 innovation the
impossible bridge and the role of national strategy
address aspect 1 “Energy sector and R2I Bridge in the Euro-Med Region through case studies”.
RSS- NERC, Jordan-/
Mr Mohammed ALJAFARI
Holistic Approach” to Enabling Innovation in the Hashemite Kingdom of
Jordan :
• Incubator (IPark)
• Entrepreneurship
• IP
TUBAS Electricity,
Palestine / Mr Abdallah
NAIRAT
Roadmap for renewable in Palestine. Tubas as a model :
• Solar Energy.
• Wind Energy.
• Biomass.
• Geothermal
•CNRST
•ANME
•MASEN
•Tubas
Electricity
•ADEREE
•An-Najah
University
•KIC
InnoEnergy
SE
•FENELEC
•RSS-NERC
•IRESEN
•Tubas
Electricity
•ANME
•MASEN
•FENELEC
•MED-
Horizon
R2I: the
impossible
bridge and the
role of
national
strategy
Trends and
opportunity to
address
research and
innovation
and enhance
cooperation

Agence Nationale pour la
Maîtrise de l’Energie,
ANME, Tunisia/Mrs Hélène
BEN KHEMIS
The energy policy of Tunisia, support mechanisms for innovation and
Business creation
Moroccan Agency For Solar
Energy MASEN/ Mr Samir
RACHIDI
The Moroccan Solar Plan Strategy: policy and development
National Federation of
Electricity, Electronics and
Renewable Energy
FENELEC-AMISOLE /Mr
Amin BENNOUNA
The role of professional associations
MED-HORIZON, Greece/Mr
Rafail KOUMERI
Research and Innovation Priorities of MPC related to the HORIZON 2020
Societal Challenges
Table 5: List of experts for “R2I Bridge and the role of national strategy”
Aspect 2: Trends and opportunity to address research and innovation in energy sector and
enhance cooperation in the EuroMed region
address aspect 2 “trends and opportunity to address research and innovation in energy sector and enhance
cooperation in the EuroMed region”.
National Centre for
Scientific and Technical
Research CNRST,
Morocco/Mr Amine MALIKI
• Valorisation of research results by Incubation
• Spin Off
• Incubator
• networking
National Agency for
Energy Conservation
ANME, Tunisia/ Mrs
Hélène BEN KHEMIS
• Support mechanisms for innovation and Business creation
Moroccan Agency For
Solar Energy MASEN, /Mr
Samir RACHIDI
• collaborative Projects
National Agency for the
Development of
Renewable Energies and
Energy Efficiency
ADEREE/Mr Mustapha
ENZILI
• business creation
• Legislative, regulatory and normative framework
TUBAS Electricity,
Palestine/ Mr Abdallah
NAIRAT
• Transfer of technology
National Contact Point
Thematic Energy, Morocco
/ Mr Abdelaziz MIMET
• European Projects
• Capacity building

An-Najah University,
Palestine / Mr Imad IBRIK
• Innovation
• Start-ups
KIC InnoEnergy SE/ Mr
Claude AYACHE
• European Projects
• Innovation & research
• Transfer of technology
National Federation of
Electricity, Electronics
and Renewable Energy
FENELEC / Mr Khalil EL
GUERMAI
• The role of professional associations
• Energy industries (RE, EE)
Table 6: List of experts for “Trends and opportunity to address research and innovation in the energy
sector and enhance cooperation
4.3.3 Support for the creation of innovative companies: the heart of the innovative
technologies to market product question!”
The third seminar aimed to:
 Offer management services and sharing of strategic information within an innovation network;
 Present services of technology transfer structures, support and prototyping;
 Identify good practices in countries MPC & EU, for some aspects related to the creation of
Two parallel workshop to address the question of transformation from innovative technologies to market
product:
1. The first workshop was moderated by R&D Maroc and ANME
2. The second workshop moderated and animated by our European partner La Fing,
The figure below summarizes the different aspects/thematic of the seminar with the relevant different
Figure 14: summary of the different aspects of the third seminar and key expert organisations
•OMPIC
•UPC
•APII
•Borj Cedria
Technopol
•Tozeur
Technopol
•Ministry of
Industry,
Energy and
mines of
Tunisia
•APII
•Ministère de
l'Enseignem
ent
supérieure
et de la
recherche
scientifique
of Tunisia
•INNORPI
•OMPIC
•ANPR
Scientific and
technology
monitoring
through
patents
Technology
transfer
services

Aspect 1: The scientific and technology monitoring through patent
address aspect 1 “scientific and technology monitoring through patent”.
Agency for the Promotion
of Industry and Innovation
APII, Tunis / Mr Mohamed
ARFA
National Network of Business Nurseries: Support services for innovative
projects :
 Training in entrepreneurship
 Support
 Industrial Data Bank
 strategic studies
Ministry of Higher
Education and Scientific
Research, Tunis / Mrs
Basma BEN MOSBAH
valorisation of the results of research :
 Incentive funding measures
 Interface structures
 Transfer
INNORPI Tunis/ Mr
Mokhtar HAMDI
 Patent
 Technology transfer
OMPIC Morocco/ Mr
Mohamed Amine FERHANE
 Patent
National Agency for
Scientific Research
Promotion (ANPR), Tunis /
Mrs Souad BOUSSAIDA
 Business creation
 technology transfer
Table 7: List of experts for “scientific and technology monitoring through patent”
Aspect 2: Technology Transfer Services
address aspect 2 “technology transfer services”.
OMPIC Morocco / Mr
Mohamed Amine FERHANE
 Management of Industrial property
 Patent
UPC, Spain / Mr Álex LEÓN
 Transfer Model Collaborative Research,
 Start Ups & Spin -Offs
APII –Tunis/ Mr Mohamed
BELHAJ
 Support for the creation of innovative companies
Technopark, Tunis / Mr
Elaid BEN ALI
Techno pole of Tozeur –
Tunis / Mr Nidhal HEDFI

Table 8: List of experts for “Technology transfer services”

5 Conclusion
This deliverable has three main outputs which will all three represents key milestones toward the overall
goal of the creation of the future Euro-Mediterranean Innovation Space.
5.1 Sustainable business creation support strategy
The creation of a training module catalogue, the elaboration of a directory of experts and the
identification of the key audience for those trainings all three major elements for the development of
sustainable business support strategy.
By bringing together the key information for business creation and by the sharing of experiences, the
seminars created the ideal environment for the targeted audience to learn and share about the different
research infrastructures, innovation initiatives, funding possibilities, business incubation opportunities, etc.
All these information and knowledge is the key to the creation of an innovation and business support Euro-
Mediterranean community in the field of RE&EE.
A strong community – or cluster – where young entrepreneurs, start-uppers, students, researchers, or
industrials, from both shores of the Mediterranean Sea can meet together and exchange the key knowledge
and know-hows is the first step toward the sustainable business creation support strategy in the Euro-Med
region.
5.2 First elements of recommendations for the policy
work
Each workshops organized in the framework of the three seminars brought a certain number of key outputs
and recommendation which will constitute the basis for the future policy work which will take place during
year 2 but especially during year 3 of the Maghrenov project under the Work Package 6.
Through the participation of key stakeholders in panels or as speaker, and through the intense and high
quality discussions which followed their intervention, some key recommendation have already been
identified as put forward in the section 3 “organization of the workshops”. These recommendations will be
tested during our work on the whitepapers but also through the participation to external events organized
by similar European projects and the R2I platform and events.
5.3 EMIS and the setting up of a “cluster” for RE&EE
innovations in the Euro-Med region
As part of the clustering activities of Maghrenov as detailed in the Description of Work part B, this
deliverable has brought unique opportunities to add a new brick to the construction of the future EMIS by
gathering key experts from both Europe and Maghreb through the workshops, by fostering a true transfer of
knowledge and experience and by creating the proper and beneficial environment for networking between
EU and MPC.

6 Annexes
Annex 1: Report of Workshop 1
«Support for the creation of innovative companies in
Renewable Energy»
December 19, 2014
1st
Seminar in the MAGHRENOV project
Workshop :
«Support for the creation of innovative companies in
Renewable Energy»
December 19, 2014
National School of Business and Management (ENCG)
Agadir –Maroc-
Report of the first seminar organized by R&D Maroc the
MAGHRENOV WP5 project:
«Support to Business Creation»,

alongside of the 3rd International Symposium 2014 Organized,
the 18th and 19th December 2014, at National School of Business
and Management (ENCG)
– Agadir, Morocco
TABLE OF CONTENTS
1. Program
2. Reports of workshop
3. Summary of workshop
4. Conclusions

Program
19th December 2014 -8:30 to 1:45 p.m.-
8:30 – 9:00: welcome and registration of participants
9:00 – 9:15: Opening of the Workshop
Mr Mohamed SMANI, Director R&D Maroc
Mrs Olga MACKIEWICZ, MAGHRENOV Project Manager, KIC InnoEnergy SE,
Pays-Bas
9:15 – 10:00: Introductory conference on investment potential and
opportunities for business development
Mr Amin BENNOUNA, Vice – President – Moroccan association of solar and
wind industries «AMISOLE» and Representative of National federation of
electricity, electronics and renewable energies «FENELEC»
10:00 – 10:30: Discussions and conclusions
10:30-10:45: Break
10:45 – 11:30: Panel 1: Research project funding
Moderator: Mr Mohamed SMANI, Director R&D Maroc
Protractor: Mr Abdelhak CHAIBI, Project manager, R&D Maroc

Panellists : Mrs Nadia ZEDDOU, Project manager, Institut de Recherche en
Energie Solaire et en Energies Nouvelles «IRESEN», Morocco
«funding of collaborative projects»
Mrs Salma DINIA, Centre National pour la Recherche Scientifique et
Technique «CNRST», Morocco :
« Priority support for scientific research »
Mr Hassan HARRAK, financial director, Société d’Investissements
Energétiques «SIE», Morocco :
«The role of SIE for funding»
11:30 – 12:00 : Discussions & conclusions
12:00-12:45: Panel 2: Support for Business Creation
Moderator: Mr Mohamed SMANI, Director, R&D Maroc
Protractor: Mr Abdelhak CHAIBI, Project manager, R&D Maroc
Mrs Salma DINIA, Moroccan Network for incubation and spin off Réseau
Marocain Incubation et Essaimage «CNRST», Morocco:
«Incubation and support for projects holder »
Mr Oulahs Salah AIT SAID, Representative, Bureau Régional de la Fondation
et de la Création d’Entreprises, Marocco:
«Support services for business creation »
Mr Fethi SAHLAOUI, representative of the general management of
Innovation and Technologic development – Ministry of industry, energy and
mines Ministère of Tunisia
«The innovation funding mechanisms in Tunisia»
Mrs Olga MACKIEWICZ, MAGHRENOV Project Manager, KIC InnoEnergy SE,
Netherlands
«Support program for start-ups - Highway TM»
12:45 – 13:45 : Discussions & conclusions
13:45 – 15:00 : Lunch

Reports of Workshop
Opening of workshop:
Professor Rachid BOUTTI, Chair Euro-Arab for sustainable development (UPM (UPM) and
President of the 3td international Symposium 2014
Mr Mohamed SMANI, Director R&D Maroc, President of the workshop
Mrs Olga MACKIEWICZ, MAGHRENOV Project Manager, KIC InnoEnergy SE, Netherlands
The session was opened by the speech of Professor Rachid BOUTTI which, after thanking
the participants and speakers recalled the great honour to host the first seminar
organized by R&D Morocco as part of the project MAGHRENOV at ENCG- Agadir.
He stated the objectives and framework of this event including the plenary sessions on:
the aspects related to the challenges of energy between promises and realities; scenarios
and capitalization in Sustainable Development (SD); Sustainable Development of
Renewable Energy (RE) versus Climate Change workshops in parallel: Technologies and
wind integration in power systems: example of a double-fed asynchronous machine; The
incentive to adopt environmental technology;
The perception of CSR by managers of SMEs (an analysis of a sample of Moroccan
businesses); the energy transition in Morocco and the role of industry; Research
perspectives in the electrochemical energy storage; the effects of the quality approach
on the Sustainable Development of industries; The social acceptability of renewable
energy; micro-econometric analysis of the determinants of the social performance of
Moroccan micro-finance institutions; … And aspects related to the creation of innovative
businesses in the fields of RE (Workshop organized by R & D Morocco). Many researchers,
industrial experts and PhD holders of projects to create companies attended the event.
Mr Mohamed SMANI, thanked the event organizers. He presented the objectives of the
seminar "Support for Business Creation" that part of WP 5 within MAGHRENOV the
European project which aims to promote entrepreneurship in different dimensions,
namely:
• Entrepreneurship,
• Internalization
• Business development
• The financial arrangement

He, then, stated that the economy is based on knowledge and knowledge transfer,
stopping by research is not enough. The research should be valued to achieve return on
investment. The impact must be the creation of businesses through the promotion of
research results.
The new energetic model gives to Morocco new opportunities. Morocco made important
choices in RE:
* Solar (Big project of Ouarzazate);
 Wind (Tarfaya project) and other parks;
 Biomass.
He said the choice of ENCG as place for the holding of this seminar is to sensibly PhD
students to create their businesses by promoting their research and also to present all of
these opportunities.
OPENING: «MAGHRENOV PROJECT»
Mrs Olga MACKIEWICZ, MAGHRENOV Project Manager KIC InnoEnergy SE, Netherlands
The complete presentation is available at: maghrenov@kic-innoenergy.com / www.maghrenov.eu
 Objective : It is an European project through three years (2013-2016) funded by
the European Commission aimed at to create synergy between the neighbouring
countries and make R&D projects and innovation real in energy. It aims also to
consolidate the euro-Mediterranean partnership.
 Consortium: six (6) partners  Spain, Netherlands, Morocco (R&D Maroc &
IRESEN), (ANME) Tunisia.
 Project Pillars :
1. Education : capacity building and business creation ;
2. Infrastructures and research ;
3. Funding and logistics.
It allows also global networking clustering.
 Accomplishments :
- State of sites of entrepreneurship in Mediterranean countries ;
- Internship ;
- Research and innovation : Database construction;
- Competence-mapping ;
- ERASMUS project ;
- Projects launching.
Recommendation:
Symposium continuity “We will come back next year for business launch”
Introductive conference: «Investment potential & business creation opportunities»

Mr Amin BENNOUNA, Vice – President – Moroccan association of solar and wind industries
«AMISOLE» and Representative of National Federation of Electricity, Electronics and
Renewable Energies «FENELEC»
Contact: info.istichar@gmail.com, information available at www.fenelec.com.
Mr Amin BENNOUNA stressed that a business creator must be sure that the project is relevant and
to believe in it.
AMISOLE is a professional association for solar and wind. It is part of FENELEC, which consists 405
members and member of the CGEM.
Then, he presented the Moroccan solar market:
 PV solar: the future is photovoltaic (PV) in grid especially with the amendment of law
13-2009 of 3/11/2014 which will allow injecting it in the bass tension grid by preferential
counting (barter of Kw/h).
* PV pumping: market with great potential thanks to government subsidies.
* Solar Thermal:
 accumulation slightly above 320'000 m² in 2011 ;
 annual sales increase of 18-19% a year.
* Wind: which is very profitable but needs important partnerships.
 1st
Park Tarfaya : 50 MW in 2015
 2ds
Park : 790 MW in 2011
The cost varies between 60 and 80 cts depending in wind and number of hours.
The cement manufacturers have investment opportunities in Wind energy:
- « les ciments du Maroc » build a pilot of 10MW ;
- « les ciments de Tétouan » build a pilot of 10 MW, then of 30 MW.
The sites concerned by the Moroccan program of wind energy (PMEE) were presented.
Debates :
1. The debate began with a reminder of the Moroccan need of electricity which rises in
power consumption peak in July 2013 of 5480 M / W (5.48 GW). This need is met by
domestic production with an interconnection with Algeria and Europe. Hydraulic and
then wind energies will have great potential to supply the network while the solar
energy will fall behind!
2. Mr Hassan HARRAK, Financial director of the Energy Investment Company (SIE) said
that the wind would advance much because it is profitable. Solar and especially solar
thermal would be delayed because it is more expensive and involves a not yet fully
mastered technology.
3. When asked if the oil drop delay projects. Peak oil is a reality and the decline in
reserves is on. The commitment to energy diversification is a long-term commitment.
PANEL 1: RESEARCH PROJECTS FUNDING

First presentation: «collaborative projects funding in energy»
Mrs Nadia ZEDDOU, Project manager IRESEN, Morocco
The presentation detailed different funding mechanisms available to boost innovation and R&D.
This offer covers several dimensions:
- resources ;
- knowledge transfer ;
- capacity-building ;
- Scientific equipment.
- A query was made as to the absence of wind energy research including the question of
storage.
- IRESEN Funding distribution by partner category in the calls "InnoProjects" 2012;
- Presentation of the call of project, from 2012 to 2014 (selected projects, realized,
during start up). In total of 32 collaborative projects.
- Introducing the “success story” of IRESEN which is a model of effective research
institute.
Second presentation: «Priority Support Program for Scientific Research and
Technological Development»
Mrs Professor Salma DINIA, CNRST
Back on calls of projects launched in July 2013 by the Ministry of Higher Education, Scientific
Research in Priority Areas:
Objective:
Promote and consolidate the research activities in the nine (9) priorities areas in Morocco:
- Aeronautic ;
- Mechatronics and electronics ;
- Health ;
- Biotechnology and plant breeding ;
- Environment ;
- Energy and energy efficiency ;
- Materials and Nanomaterials ;
- Human and Social Sciences ;
- Urban mobility.
Program budget:
300 million dirhams
Three categories:

 The fundamental or applied research projects, called "type A projects," which aim to
acquire new scientific or technical knowledge (subsidies given : maximum 1 million dhs
per project);
 Projects applied to human and social development and governance support, called "B-type
projects" whose purpose is the development and design of new products or services
(subsidies given: maximum 4 million dhs per project);
 Industrial development projects, applied to six global businesses of Morocco and priority
areas, called "C-type projects" for performance and support for innovation in companies
(subsidies given : DH 10 million maximum per project).
In 2013, 396 submitted projects.
The distribution of projects by type: 50% Project A (R & D), 43% project (B), 7% projects (C).
The distribution of projects by theme:
1. Environment (25%)
2. Health (19%)
3. Energy and Energy Efficiency (14%)
4. Materials and Nanomaterials (13%)
The first foreign partner remains France with 37%, Spain (28%), USA (8%), Finland (1%), and Mali
(1%).
Mrs Dinia ended with a call for more multi-disciplinary projects, equipment and infrastructure
mutualisation.
Third presentation: «The role of the Energy Investment Company "SIE" on funding», Mr Hassan
HARRAK, financial director, SIE
Stressing the situation of increasing energy consumption "National energy demand will double by
2020 ... quadrupled by 2030" and to a desire to increase production capacity, Morocco with
partners has created a fund (institutional equity) of two (2) million dollars dedicated to boosting
research in renewable energy (RE). The aim is to reach 40% of energy production to renewable
energy by 2020.
Thus, and covering the whole chain, there was the creation of: SIE for funding, IRISEN for
research, MASEN for production.
The SIE owns 20% in MASEN. A repositioning of the SIE to regional projects outside integrated
programs projects;
Then, the focus has been on the « medium voltage» market with mini-power projects for
industrial areas or for self-consumption. This market will be particularly interesting after law
amendment allowing its implementation in the network « bartering » with ONE.
Mr Hassan HARRAK was part of two experiences:
1. Public lighting: representing 23% of total electricity consumption. Switching to solar lighting is
a very promising project but it presents challenges including:
* Settlement of towns; But whose chances of success can be increased through:

* The existence of a real public wiliness; * public awareness to push habits. There is also need
for the creation of a legal structure and adequate financial arrangements for the management
of public lighting. The example of the city of Salé was uplifting with a realized savings of 60%.
2. Waste management and energy recovery (Casablanca discharge: 3000 tons)
3. "Green Mosque" with 200 million dirhams of electricity. Lighting mosques presents an
interesting challenge for the Kingdom. A pilot project was carried out with the Sunnah
mosque in Rabat, aiming to extend it to the whole kingdom.
4. Tunisian experience is well advanced in the solar water heaters, PV and LED.
Mr Hassan HARRAK ended his presentation by highlighting the enormous energy potential of waste
recovery and biomass. He also recalled the country's desire to become an export platform
technology to other Africans countries.

PANEL 2: SUPPORT TO BUSINESS CREATION
First presentation: «Incubation and support to project developers»
Mrs Salma DINIA, CNRST – Moroccan Network of incubation and Spin offs (RMIE)
Mrs Salma DINIA presented the Morocco Incubation Network & Spin off (RMIE). Network set up in
2002 and consists of fourteen (14) incubators. To be a member, you must adhere to the Charter
of incubators. It also featured the network partners and the package of services offered:
For innovative projects:
 Lodging within Member incubators
 Financial support up to 230.000 Dh to cover market studies, surveys, prototypes, travelling
...
 Assistance on the main aspects of the projects: economic, technological, legal, financial
and human;
 Linking with an extensive network of experts, partners, and investors;
For incubators members of RMIE:
• Support in the professionalization of incubation program;
• Detection of projects to create innovative companies.
A Summary of the projects supported by the RMIE was presented:
The RMIE received since its inception in 2002, 123 innovative business creation projects for
financing the incubation phase (40 projects were submitted in October 2010).
Of the 123 projects submitted, 68 projects were selected by the Selection and Evaluation
Committee (SSC) of RMIE:
- 8 projects under development;
- 16 projects incubation during;
- 20 projects completed the incubation phase;
- 20 projects have been abandoned or not terminated;
- 4 projects have not started.
The thematic distribution of 68 selected projects are as follows:
- Biotechnology: 26%
- Energy & Environment: 16%
Mrs Salma DINIA presented the PACEIM program, initiated in 2010, with European partners and
socio-economic actors working in the field of innovative business creation in the South. This
program is aimed at scientific and technical Diasporas from Morocco, Algeria, Tunisia and
Lebanon established in France.
It aims to promote the socio-economic integration of these Diasporas by providing a platform for
young graduates wishing to enhance their curriculum through entrepreneurial activity.
Finally, Ms Salma DINIA also highlighted the difficulties of business creation like the lack of
autonomy of project leaders, lack of creativity and flexibility which causes abounding.

Second presentation: «funding mechanisms for Innovation in Tunisia»
Mr Fethi SAHLAOUI, representative of the general management of Innovation and Technologic
development – Ministry of industry, energy and mines of Tunisia
Mr Fethi SAHLAOUI began the presentation by stating strategic objectives and challenges of
innovation for Tunisian companies and the country. He also reported that since 2010, Tunisia and
its innovation ecosystem has:
- Improve the technology infrastructure (10 technology centres, network of technical
centres, laboratories network);
- Expand existing businesses (technological diagnosis, ITP, DRIC, PNRI);
- Create new businesses in niches;
- Promote Tunisia as a destination for knowledge technology.
Then, he made an exposé of the different mechanisms of funding for innovation:
- Upgrade subsidies (PMN)
- Technological Investment Priority (ITP) for companies that need external R & D;
- Subsidies for Investment in R & D (DRIC) for those that have an internal R & D;
- The National Program for Research and Innovation (PNRI)
- The PASRI-MOBIDOC which is a Tunisian-European program;
- The support mechanisms for business creation ;
- The Fund for Industrial Decentralization Promotion (FOPRODI)
- The Incentives to Creation and Innovation in ICT (RICITIC)
The support mechanisms for the creation or expansion of innovative companies:
- The mutual fund investment risk (In'tech):
 Reserved exclusively to funding innovation investment and technological development.
 This fund is involved in the financing of investments that total cost is between 100M
DT and 5M DT (Tunisian Dinar)
- The Fund for Promotion and Industrial Decentralization (FOPRODI)
 Funding for creation and expansion investments in industry, handcrafts and services (new
promoters and SMEs).
 Projects that investment varies between 100M DT and 5M DT.
The Incentives to Creation and Innovation in ICT (RICITIC)
 Activity: innovative projects in the ICT sector.
 Cost: projects costing less than 500 M DT (200 thousands dinars for individuals
investing individually).
 Creators: higher education graduates.
Certainly, there is a rich ecosystem but we still need to focus on a critical phase in creation
business early stage: validation of the idea and the feasibility study.
Third presentation: «Support program for Start-Ups - HIGHWAY TM -»
Mrs Olga MACKIEWICZ, MAGHRENOV Project Manager KIC InnoEnergy SE, Netherlands
KIC InnoEnergy is a European firm that focuses on innovation in the following areas: Smart-cities
& buildings, Renewable Energy and Energy Efficiency.

Mrs Olga MACKIEWICZ, made a focus on the triptych: Education / Business creation / innovation
Research with Out-put oriented.
- KIC-InnoEnergy HIGHWAY® is a European office incubators allowing project coaching, focusing
on: Technology / Market / People / Finance & other resources.
- The path begins by: idea  opportunity evaluation  Coach assignment  Service delivery 
Launching
- In other words, the evaluation is done in three (3) questions:
(1) Feasible technology? (Technology)
(2) Is there really a business opportunity? (Market)
(3) Is this the right Man? (People)

CLOSING
Mr Mohamed SMANI, Chairman of the session, closed by thanking the panellists and speakers. He
noted that the development of these new energy technologies and raises:
- Governance issues;
- To submit to the European standards;
Then, he opened the debate.
Debates:
- The first response of the audience comments was related to the issue of governance:
* How can we move forward in the path of renewable energies with elected officials who do not
understand the urgency of action in the direction of sustainability?
* Lack of sanctions;
* Lack of financial and educational autonomy;
So there is an imperative to:
* renew public serving;
* to establish a delegated economy and management ;
* to move from a salaried society to entrepreneurial society ;
* to speak about accelerator (Anglo-Saxon concept) instead of incubators (French concept) ;
- A second intervention of Ms Nadia Zeddou reminded the existence of national plans to
encourage the creation and development businesses, as part of a support fund for innovation.
 The funding instrument "INTILAK" aims to support innovative start-ups in the development
stage.
 The funding instrument "TATWIR" aims to support R&D projects led by companies in the
development phase.
 The Support Program for Innovation and Technological Development "PTR" to support
companies wishing to adopt an innovative approach and improve their technological level.
At the end of the discussion session was lifted after thanks to all participants.

Summary of workshops
1. Seminar format :
 An introductive conference on potential of investment and
opportunities for business development.
 Two Panels :
 The first panel addressed the issues related to funding for
research projects (project leaders and collaborative projects) ;
 The second panel treated support mechanisms for creation and
innovative business (financial and logistical support for projects
that business plan is not yet finalized).
Each panel, included three (3) interventions, was organized to discuss the main themes
focused on the major challenges and opportunities for business development in the areas
of RE & EE in the EU and the MPCs.
Coordinated by the President, each panel was followed by discussions between leading
experts and open discussions with the various participants.
The duration of each presentation was 15 to 20 minutes.
2. Number of participants:
- About Sixty:
• Professionals;
• Teachers – Researchers;
• PhD;
• Experts in business creation.

Conclusions
Investing in Renewable Energy Sector (ER) and energetic efficiency (EE).
Morocco presents an attractive business environment for (ER) & (EE)
 New Law for ER
 New Law for (EE)
 New Renewable Energy Development Agency and Energy Efficiency
 Moroccan Agency for Solar Energy : MASEN
 Funding (ENERGY DEVELOPMENT FUND)
SOCIÉTÉ D'INVESTISSEMENT DE L'ÉNERGIE (INVESTMENT COMPANY for
ENERGY)
Clear vision of Morocco to build a new economic and social system based on the principles of
sustainable development.
 Morocco has already set up an attractive legal framework to develop the
Renewable Energies and Energy Efficiency;
 Morocco is determined to seize the opportunities offered by the green economy ;
 Morocco offers real business opportunities in the field of Renewable Energy and
Energy Efficiency ;
 International companies are welcome to invest in projects by their experiences,
know-how and technologies;
 The Moroccan energy program aims to target 2,280 MW of installed capacity in
2020 ;
 The Moroccan potential will help to continue developing this renewable energy
beyond this deadline of 2020 as this technology will mature. However, these
technology improvement efforts are ongoing to further improve the reliability and
competitiveness of this sector.
 In wind, Morocco has great potential especially along the coast with a wind speeds greater
than 6.5 m/s and up to 10 m/s. The technical potential certainly exceeds 10 000 MW of
installed capacity. However, this potential is limited primarily by the integration capacity
to the grid at least in the medium term, i.e. by 2020;
 Solar is definitely the most important renewable energy source in Morocco. With over 3000
h / year of sunshine, an irradiation of ~ 5 kWh / m2 / day, Morocco enjoys considerable
solar radiation;

 The residual biomass of municipalities, agriculture and industry, represents a potential of
energy production reaching 950 MW of electricity.
Tunisia: panoply of different innovation funding mechanisms
 Best practice
 The ecosystem is rich but still need to focus on that critical early stage of business
creation.
Protractor: Mr Abdelhak CHAIBI, Dr. Latifa DAADAOUI

Annex 2: Programme of the 3rd
International
Symposium, 18-20 December 2014, Agadir, Morocco

Annex 3: Programme of Innovation Week (2-5 March
2015)
The R2I programme (Research to Innovation), launched by the European Commission in 2012, has resulted
in several projects, currently working in the sustainable development of the Mediterranean Region.
Most of them have decided to join forces together and with other Mediterranean initiatives in order to
organize a powerful event on innovation. Including workshops, trainings, roundtables and a brokerage
event, it should attract the focus on the great innovation potential of the Region.
Here we present the agenda of the Innovation Week and hope for your participation and support in such
necessary and promising initiative.
Le programme R2I (Recherche et innovation) lancé en 2012 par la Commission européenne a donné lieu à
plusieurs projets qui travaillent en ce moment sur le développement durable de la Région
méditerranéenne.
La plupart de ces projets se sont regroupés pour s’unir à d’autres initiatives méditerranéennes afin
d’organiser un important événement sur l’innovation. Par le biais d’ateliers (workshops), de formations et
de table-rondes, ainsi qu’une rencontre de partenariat, cet événement veut souligner l’important
potentiel d’innovation de la Région.
Nous vous présentons ici le programme de la Semaine de l’innovation et nous espérons pouvoir compter sur
votre participation et sur votre support d’une telle initiative, autant nécessaire que prometteuse.
ORGANISERS
INNOVATION WEEK
2-5 March 2015
Kenzi Tower Hotel - Casablanca, Morocco

Monday 2nd
March Tuesday 3th
March
Wednesday 4th
March
Thursday 5th
March
09:00-13:00
International cooperation
coordination workshop
MED-DIALOGUE Project
Instruments of Support to
Business Creation in Euro-
Mediterranean Innovation
MAGHRENOV &
ETRERA_2020 Project
Training on
Horizon 2020
MENFRI Project
Training on
“Business &
Innovation” in the
Mediterranean area
MARE-MENFRI
Project
13:00-14:00 LUNCH LUNCH LUNCH LUNCH
14:00 -15:00
International
cooperation
coordination
workshop
Workshop on
project
results
SOHEALTHY
Instruments of Support to
Business Creation in Euro-
Mediterranean Innovation
MAGHRENOV &
ETRERA_2020 Project
Training on
Horizon 2020
MENFRI Project
Training on
“Business &
Innovation” in the
Mediterranean area
MARE-MENFRI
Project
15:00-15:30
Steering
Committee
ETRERA_2020
15:30-18:00
Brokerage event
18:00-18:30
Kenzi Tower Hotel – Twin Center, 20 Boulevard Zerktouni - Casablanca, Morocco
Main contact person: Enrique Doblas, e.doblas@creaf.uab.cat
Tel. +34 93 581 46 64
Schedule at a glance

18:30-19:30
Steering committee networking
dinner
Networking Cocktail

Participant Projects

Annex 4: Report of Workshop 2
“INSTRUMENTS OF SUPPORT TO BUSINESS CREATION
IN EURO-MEDITERRANEAN INNOVATION REGION”
CASABLANCA, MOROCCO
3rd March, 2015
Programme
08.30-10.00: Welcome and Open Ceremony
08.30-09.00: Registration of participants and welcome coffee
Moderator: Dr. Alberto SORACI, Innova B.I.C., Italy;
Dr. Abdelhak CHAIBI, Moroccan Research – Development Association, R&D
Maroc
09.00-09.30: Open Ceremony
 Mrs Soumya BENKHALDOUN, Delegate to the Moroccan Minister of Higher
Education and Scientific Research
 Mrs Emmanuelle GARDAN, Programme Manager, Union for the
Mediterranean
 Prof. Abdellatif MIRAOUI, President of the University Cadi Ayyad, Morocco
09.30-10.00: Welcome to Innovation Week, R2I project coordinators
ETRERA_2020, MAGHRENOV, MARE, MENFRI, CINEA, SOHEALTHY, FP4BATIW
and MED-HORIZON
10.00-13.00: Plenary Session
Energy sector in EuroMed Region experience from the ground: research 2
innovation the impossible bridge and the role of national strategy

Moderator: Dr. Mohamed SMANI, Moroccan Research – Development Association, R&D
Maroc
Protractor: Dr. Abdelhak CHAIBI, Moroccan Research – Development Association, R&D
Maroc
Prof. Hassan HAMDI, University Cadi Ayyad, Morocco
10.00-10.15: Dr. Mohammed ALJAFARI, The Royal Scientific Society; a “Holistic
Approach” to Enabling Innovation in the Hashemite Kingdom of Jordan, Royal
Scientific Society-National Energy Research Centre, RSS-NERC, Jordan-
10.15-10.30: Dr. Badr IKKEN, Research policy and project, Institut de Recherche en
Energie Solaire et en Energie Nouvelles IRESEN, Morocco
10.30-10.45: Eng. Abdallah NAIRAT, Roadmap for renewable in Palestine. Tubas as a
model TUBAS Electricity, Palestine
10.45-11.00: Mrs Hélène BEN KHEMIS, The energy policy of Tunisia, support
mechanisms for innovation and Business creation, Agence Nationale pour la
Maîtrise de l’Energie, ANME, Tunisia
11.00-11.30: Coffee Break
11.30-11.45: Mr Samir RACHIDI, The Moroccan Solar Plan Strategy: policy and
development, Moroccan Agency For Solar Energy MASEN, Morocco
11.45-12.00: Prof. Amin BENNOUNA, The role of professional associations, National
Federation of Electricity, Electronics and Renewable Energy FENELEC-
AMISOLE, Morocco
12.00-12.15: Mr Rafail KOUMERI, Research and Innovation Priorities of MPC related to
the HORIZON 2020 Societal Challenges, MED-HORIZON, Greece
12.15-13.00: Debate
13.00-14.00: Lunch
14.00-15.00: Roundtable insight on the trends and opportunity to address
research and innovation in energy sector and enhance cooperation in
the EuroMed region
Moderator: Prof. Amin BENNOUNA, National Federation of Electricity, Electronics and
Renewable Energy FENELEC -AMISOLE, Morocco
Protractor: Prof. Kostas KARYTSAS, CRES, Greece
Prof. Didier TRICHET, Polytech Nantes, France
With the participation of:
 Mr Amine MALIKI, National Centre for Scientific and Technical Research CNRST,
Morocco
 Mrs Hélène BEN KHEMIS, Agence Nationale pour la Maîtrise de l’Energie ANME,
Tunisia
 Mr Samir RACHIDI, Moroccan Agency For Solar Energy MASEN, Morocco

 Mr Mustapha ENZILI National Agency for the Development of Renewable Energies and
Energy Efficiency ADEREE, Morocco
 Eng Abdallah NAIRAT, TUBAS Electricity, Palestine
 Prof. Abdelaziz MIMET, National Contact Point Thematic Energy, Morocco
 Prof. Imad IBRIK, An-Najah University, Palestine
 Mr Claude AYACHE, KIC InnoEnergy SE
 Prof. Khalil EL GUERMAI, National Federation of Electricity, Electronics and Renewable
Energy FENELEC, Morocco
Conclusion: Prof. Kostas KARYTSAS, CRES, Greece
15.30-18.30: MARE project Brokerage Event
18.30-19.30: MARE project Networking Cocktail
Report of Workshop
Welcome and open ceremony
Mr Mohammed HMAMOUCHI, Councillor to the Minister Delegate to the Moroccan Minister of
Higher Education and Scientific Research
Welcome to Innovation Week
 The R2I clusters in Mediterranean Partners Countries
The two geographic Areas targeted by the R2I call 2012 in the European Neighbourhood
Policy (ENP) countries are:
 Eastern Partnership: Armenia, Azerbaijan, Belarus, Georgia, Ukraine

MAGHRENOV deliverable 5.2: 3 seminars with other R2I projects Medspring and Bilat in the Mediterranean region and institutions

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