1. TATA STEEL LTD TRANSLATING CSR FROM RHETORIC TO REALITY THROUGH SPORTS Capt Amitabh Head Sports, Tata Steel Ltd

2. A HUNDRED YEAR OLD ETHOS OF CORPORATE SOCIAL RESPONSIBILITY “ Be sure to lay wide streets planted with shady trees, every other of a quick growing variety. Be sure that there is plenty of space for lawns and gardens. Reserve large areas for football, hockey and parks. Earmark areas for Hindu temples, Mohammedan mosques and Christian churches.” - J N Tata to Dorabji Tata in 1902. TATA Corporate Philosophy..

3. “ The wealth gathered by Jamsetji and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation. The whole of that wealth is held in trust for the people and used exclusively for their benefit. The cycle is thus complete; what came from the people has gone back to the people many times over.” JRD Tata, Chairman, Tata Group 1938 –1991 “ I do believe that we, in the Tata Group, have held a view and a sense of purpose that our companies are not in existence just to run our business and to make profits but that we are responsible corporate citizens over and above our normal operations.” Ratan Tata, Chairman, Tata Group Since 1991 TATA Corporate Philosophy…

4. In 1919 Sir Dorab Tata selected and financed four athletes and two wrestlers for the 1920 Antwerp Olympics In 1924 Dorab Tata became the first President of the Indian Olympic Association

5. “ The Tata Group has long recognised that Sport builds character. The founder, Jamsetji Tata, writing to his son, Dorab, on the planning of Jamshedpur, reminded him to ‘reserve large areas for football, hockey and parks’ Today we continue this tradition by supporting young, talented Indian Sportspersons as they make their mark on the international stage and compete with the world’s best” Ratan N Tata, Chairman, Tata Group

6. SPORTS AS A CSR TOOL - 3E’s

14. Tata Steel promotes Sports for the physically challenged It sponsored the Indian contingent for the Special Olympics held at Dublin in 2003. Special Olympics Jharkhand basketball team won the Gold Medal in the Special Olympics National Basketball Championship. Out of 8 children 6 were from Jamshedpur and trained in JRD Tata Sports Complex.

15. Lifestyle Management Programmes Conduct sessions on healthy lifestyle for community, school children, teachers and different cross sections of the society with emphasis on eating habits, right kind of exercises, yoga, meditation and importance of sports/games for physical & mental fitness. Sports for Villages & Bastis Various sporting activities are conducted for children in the Villages & Bastis to comemorate Founders Day, Sports Day, Children’s Day etc.

16. The Tata Steel Adventure Foundation led by Ms Bachendri Pal Conduct trekking, mountaineering, para sailing, river rafting and other adventure and leadership building camps for all sections of the society, including under privileged and marginalised sections

18. Sportspersons aspire to excel Tata Steel has made a difference 7 Padmashrees 1 Rajeev Gandhi Khel Ratna Award 32 Arjuna Awardees 20 Olympians Over 100 International Sportspersons Many of them are today responsible for training future greats

21. EMPLOYMENT GENERATION – FY’10 Basketball Boxing Archery Athletics 1 3 5 13 13 Youths got jobs 4

22. GLORIOUS MOMENTS SINIMOL PAULOSE ON GETTING ARJUNA AWARD

25. In the race for excellence let us make Sports a part of Indian culture