http://www.magiclogix.com/services/ecommerce When the holidays approach, it's imperative your Ecommerce website is able to handle the increased flow of traffic, customer service issues and is optimized towards the holiday season. The time from Thanksgiving to even past New Year's Day is essential for storefront owners. This slide deck was taken from an original webinar we gave detailing 10 Tips, including the following: 1). Create an initial site checklist 2). Quick load time for pages 3). Optimize copy and make your site holiday oriented 4). Your site should be responsive/mobile adaptive 5). Optimize your checkout 6). Optimize user experience/buying process 7). Feature holiday blog content 8). Run email campaigns 9). Integrate social media 10). Use proper data and analytics We dive more into each of these headings in the webinar. Make sure your storefront is ready for the holiday season!

3. 1). Create an Initial Site Checklist
Have site ready as soon as possible
Make sure teams, service partners can handle
holiday traffic
Make sure site is secure
Have graphics ready before the Holiday rush

4. 2). Quick Load Time For Pages
Pages need to load in <2 seconds
Customers won’t wait around

5. 3). Optimize Copy and Make Site Holiday Oriented
Proper SEO is important for your Ecommerce Site
Implement a Holiday SEO Strategy

6. 3). Optimize Copy and Make Site Holiday Oriented
SEO Guidelines
Product descriptions should be accurate
Avoid duplicate content
Regularly add content

7. 4). Your Site Should be Responsive/Mobile Adaptive
Know the difference between responsive/mobile adaptive
If your site isn’t responsive, make it happen ASAP
Think about connection speed
Don’t ignore mobile SEO

8. 5). Optimize Your Checkout
Feature one-page checkout
Accept multiple forms of payment
Make sure your site is secure

9. 6). Optimize User Experience/Buying Process
Have proper site usability
Breadcrumbs
Easy navigation
Custom design

10. 6). Optimize User Experience/Buying Process
Enhance the buying experience
Multiple quality images
Thorough and correct product descriptions
Virtual fitting rooms
Design your own product features

11. 7). Feature Holiday Blog Content
Integrate holiday themes within blog
Use keyword rich topics
Blog should be relevant to the holiday/products

12. 8). Run Email Campaigns
Marketing Automation tools like Marketo help track leads and
integrate Marketing/Sales
Have a separate campaign geared towards existing
customers
Remarketing reduces the effects of shopping cart
abandonment

13. 9). Integrate Social Media
Run contests when applicable
If possible, promote user-generated content

14. 10). Use Proper Data and Analytics
Reduces abandonment
Drives retention
Creates loyal customers
Collect as much data as possible for onsite product discover
and personalized/targeted campaigns

16. Thank you for attending!
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