3. The Challenge
115 kilometres over 5 days
Walking on average 7 hours per day
At the end you receive a certificate if
you’ve completed a minimum of 100k
on foot or 200k on bike
18. Google + Hangouts
• Social media site Google+ launched
last year, now has over 90 million users
• Opened to brands in November 2011
• Hangouts Video chat tool enables multiple
people to communicate at once using webcams
• Establishing market leading position of real-time
presence, merging group chat into a social experience
• Google+ Hangouts has been adopted by brands,
personalities and even politicians
19. Cadbury – Olympic Spots vs Strips sponsorship
• Cadbury enlisted British BMX rider Shanaze Reade to participate in a Hangout Cadbury
UK's Google+ page.
• Fans engaged directly with the Olympian in a Cadbury led Q&A
• Footage of the Hangout posted to You Tube and generated PR for Cadbury’s
• Reade’s involvement was linked back into Cadbury’s Keep Singing Keep Team GB
Pumped campaign
20. Barack Obama
• Post-State of the Union session part of the White House focus on social media
• 30th January, Obama answered questions submitted via YouTube
• ‘Interesting’ exchange between the president and Jennifer Wedel, a Republican 29-year-
old Texan, left her planning to vote for Obama in this year’s election
21. The Muppets
• With pre-activity including promotion on
the Muppets own blog, the Hangout
generated 40,000 followers in record time
• Aimed for fans to interact with the stars
but suffered technical failures
• Instead they were treated to a rendition of
the Bowie / Queen hit ‘Under Pressure’
• Google is working closely with the Muppets
franchise to promote the film &
demonstrate their own new features
– TV ad featuring a new dad, which aired during "Miss Piggy has been primping for hours
the Grammy's showed Google+ Instant Upload to see you and you don't want to upset
her...trust us."
22. Considerations
• Google+'s new functionality presents real opportunity for brands to engage with their
target audience in a new way
• Careful consideration should be applied to who sits in front of the webcam but could
add value to people’s brand experience
• And it has the potential do more than just conversing with a brand...
“I am thinking about hangouts for business. Would
you like to be able to connect with your Dell
service and sale teams via video directly from
Dell.com?”
Michael Dell - Dell CEO