Engagement or Likes! What works better for Facebook? How to Increasing User Engagement on Facebook

1. Engagement or Likes!
What works better for Facebook?
How to Increasing User Engagement on Facebook

2. Engagement or Likes!
What works better for Facebook?
• Likes were always considered as the main metrics
to judge the success of the page but with the
changing time, engagement has taken a front seat.
• Today, it is more important to measure your
engagement level than likes.
• Businesses are clear on whom they want to target
and what type of content they want to share to
have a highly engaging and interactive page.

3. Why Engagement and not likes?
• Social media is all about engaging with your fans/audience. There is no point of
having thousands of fans but no engagement.
• Such fans are just the headcounts and not contributing to the page in any way.
If there is no interaction on the page, then you are losing the game. Your
content won’t reach out to people; there are less likely chances that will turn up
to your page. Quality is always better than Quantity.
• Even if you have small but highly interactive fan group, they work as your brand
ambassadors or influencers. They influence others to like your page. For
• example, if a fan comments on the post or share your content or participate in
any activity on the page then they are increasing your viral reach, as their
participation will appear on their feeds or on the page, which will let you reach
out many people at the same time.
• We never say likes are not important, they are very important for a page to
start engagement but always target right audience, who are interested in you as
a brand/business because this will only lead to right kind of engagement.

4. How does it work?
• Facebook introduced “Talking about
this”. This’ Metric slated to roll out to
users this week, this new metric measures
‘stories,’ or content users share on
Facebook that can be featured in users’
News Feeds.
• Targeted the right audience and shared
the quality content getting new fans
through the post, pictures and feeds
shared by fans.

5. • Giving example of client and one of its
competitor will show how higher number
of fans does not mean higher level of
engagement.

6. • Data below also gives clear picture of the fact that higher
number of fans does not mean higher level of
engagement. Fanpage 1 has more number of fans than
fanpage 2 but the interaction rate on fanpage 2 is higher
than fanpage 1.

7. Questions are a great way to spark dialogue with fans. It is probably
the easiest way and one of the best methods to get people to
respond to your posts.
1. Ask Questions
Increasing User Engagement on Facebook

8. Timing is extremely important when it comes to posting on any social
networks. It would be better to post after work or when people are in
transit. These are the times that people are most likely to check
2. Timing
Increasing User Engagement on Facebook

9. a picture is worth a thousand words, right? On Facebook, a picture is worth much more
than that. Photos has to be one of my favorite ways to build engagement because they
stand out better compared to status updates or posted links. Pictures are clear and
concise and are easily digestible to the mind.
Most included a simple powerful message in overlying text.
Most seemed to be taken, or touched up, by professionals.
Only one of the photos’ captions included an ‘ask’ that users like or share the photo.
There was only one infographic among these popular images, and it was very simple.
Increasing User Engagement on Facebook
3. Photos

10. A ‘vote to win’ contest would get you likes, but not as many
comments as the more challenging contests that would require you to
write a tagline in the comment box.
4. Facebook Contest
Increasing User Engagement on Facebook

11. Rather than answering questions by yourself, why not get your fans to
help others who are in need of tips and advice?
5. Crowdsource For Answers
Increasing User Engagement on Facebook

12. One thing that most business owners or marketers tend to miss when
they update their Facebook page is not having a ‘call to action’. Your
audience tends to respond better when they are given specifics as to
what to respond to.
What do you want people to do? Do you want them to comment?
Click the like button? Share something with their friends?
6. Call To Action
Increasing User Engagement on Facebook

13. Many people post whatever comes into their head on Facebook, even
on their business pages. Before you post, ask yourself if this is
something that your fans would really be interested in seeing. The
more posts your fans ignore, the less likely it is that your future posts
will appear in their newsfeeds. Many people who "like" a page on
Facebook never visit the page again. To get people coming back to
your page, your content must be truly engaging.
Remember that negative interaction with your fans can actually count
against you. If your fans think you are spamming them they can report
your posts to Facebook, further reducing your chances of your future
posts being seen.
7. Keep Your Fans Coming Back for More
Increasing User Engagement on Facebook

14. Most of the brands researched posted regularly throughout the week.
To improve engagement it is best to publish on Wednesdays and
Sundays.
8. Best day to post on Facebook
Increasing User Engagement on Facebook

15. Retail brand Wall Posts less than 80 characters in length receive 66%
higher engagement than longer Posts. Very concise Posts – those
between one and 40 characters – generate highest engagement. Only
5% of all retail brand Wall Posts are less than 40 characters in length,
even though these receive 86% higher fan engagement.
9. Length of posts
Increasing User Engagement on Facebook

16. While interesting content can be added to Wall Posts in the form of
links, photos and videos, our data indicates that simple Posts achieve
the most engagement
Increasing User Engagement on
Facebook
10. Keep posts simple

17. http://www.mfarrag.com