1. Adorable Ones SEO Analysis &
Recommendations
Mais AbuSalah
abusalah@promosteer.com
www.spnzone.com
@maisabusalah
2. Table of Contents
• Traffic Analysis
• SEO Analysis
• Google Webmaster Tools
• SEO Recommendations
• Keywords Research
• On-Page & Off-Page Recommendations
• Social Media Optimization
• Facebook
• Twitter
@maisabusalah
4. Traffic Analysis (Nov 25th – Jan 22nd )
• Traffic Sources: Most of the site’s traffic is Direct
Traffic. People are directly accessing the site.
@maisabusalah
5. Traffic Analysis (Nov 25th – Jan 22nd )
• Search Engine Traffic: Most of your SE visitors came to your site while googling the site’s name.
So those too already knew your site, and you couldn’t get new visitors looking for items
available in your site.
Huge Lost opportunity!
@maisabusalah
6. Traffic Analysis (Nov 25th – Jan 22nd )
• Social Traffic: You only have 70 visits from Social Media sites, from
Linkedin, Facebook & Google+. None are from Twitter.
Another lost opportunity!
@maisabusalah
8. How Google Sees your site - 1
• PageRank of site is 1/10
• Last snapshot of the homepage was taken (archived on Jan 15th) which
means that: a) the site is not as frequently updated as needed, b) there
aren’t enough visits and backlines to the site.
@maisabusalah
9. How Google sees your site - 2
• This is a text version taken from Google for your site.
• This means that of your content is actually not recognized or seen
by the search engine as: a) you’re using Flash, b) you’re using
images without alt tag.
@maisabusalah
10. Indexing
• Total indexed pages: 1190
This means that Google has archived 1190 pages
from your site.
@maisabusalah
11. URLs
• Since your site uses parameters instead of URLS, Google was unable
to figure out whether or not they are duplicate or lead to different
content. This negatively affects the number of indexed pages in the
SE. It needs to be identified as important of not important in
webmaster tools (Under URL parameters). Ex: http://adorable-
ones.com/index.php/mixed-items-3?sort=p.price&order=DESC
• Arabic and English interfaces share the same URLs. When in Arabic
page, clicking on any link will send you to an English Page, then it
arabizes the page, just as if it’s using Google Translate. This also
affects the indexing of pages in SE.
• You have duplicated URLs sending to same page:
http://www.adorable-ones.com/index.php & http://www.adorable-
ones.com/ & http://adorable-ones.com/
This might cause the site a penalty from Google and will dilute the
PageRank of the site and its importance in the search engine.
@maisabusalah
12. Images
• Logo, which is the most important image in
the homepage, doesn’t have an alt tag.
• Many of your images are missing the alt tag
that is necessary for search engines.
This will make you lose traffic to images and will
affect the searchability of the page as the
image will support the weight of targeted
keyword of the site.
@maisabusalah
13. Text/HTML ration
• 11.58% for the homepage, which means that
there’s so much code and very little content
compared to it. This is critical and will affect
the SEO of your site.
You need to put more text in the page.
@maisabusalah
14. Flash
• As you can see from the text version of the archived page in Google, it still cannot
see Flash. This makes your page looks like empty page, and pushes your content
down the page and makes it below the fold, and harder to be reached by the user.
• This will also affect the usability of your site. Check the screenshot below, the
visible content from the page doesn’t tell much about the site for new users.
You need to either replace the flash or redesign the page to add more content to it,
and have the flash as a supporting item and not a main item in the page.
@maisabusalah
15. Titles
• Title of your homepage misses your most
important keywords.
• Titles of your category pages miss targeted
keywords.
• Titles of your items need to be re-organized.
• There’s a duplication in your titles whenever
there’s pagination in your items.
@maisabusalah
16. Descriptions
• You don’t have description tags in your pages,
Which:
a) Affects the searchability of your pages
b) Shows meaningless results from your site.
See how a result in SERP is shown to users.
@maisabusalah
17. Keywords
• Your site is missing both the needed
keywords, and the utilization of those
keywords in your titles, descriptions, links,
title tag for links, alt image attributes and your
site description.
@maisabusalah
18. Arabic Translation
• Arabic translation for many terms is weak. Like
the translation of home (manzel), and mixed
items (3anaser mokhtalata). This might affect
the credibility of the site.
• Same page URL would appear in Arabic &
English.
This will make you loose all potential Arabic
Traffic and might cause a penalty later.
@maisabusalah
19. Header Tags (H Tags)
• In general, there’s a misuse of header tags in
your site.
• There’s no H1 tag in your homepage or
internal pages.
• H2 and above, are not used for
relevant/targeted keywords for your site.
@maisabusalah
20. XML Sitemap/HTML Sitemap
• Your site is missing the needed XML Sitemap.
• Your site is missing the needed HTML Sitemap.
@maisabusalah
21. Title Tag for links
• Your links are missing the needed title tags.
Having that will explain the content of your links
to search engines and increase the density of
your targeted keywords in each page.
@maisabusalah
22. Server and Pages Errors
• There are too many 404 errors in your site , which either means that many
pages are being deleted for some reason, or that the server/database is
down for too long.
• There are also 5 server errors, which confirms issues with your server.
• You have 1,682 other sites hosted on your server. This means that you’re
sharing the speed and space with that number of sites.
@maisabusalah
23. Site Speed & Performance
• Speed: Slower than 84% of tested websites. Load time is
8.62s & Page Size is 2.3MB.
There’s too much internal JS & CSS and no caching for the site
which makes the page load time high, and will also affect
the performance of the server.
This will negatively affect the accessibility and indexing of the
site.
@maisabusalah
25. Google Webmaster Tools
• I have created & verified the site’s account.
• You an access it through
www.google.com/webmasters/tools/ using
the same username and password you’re
using for Google Analytics.
@maisabusalah
30. SEO Recommendations - 1
Site/Page Performance:
• Java Script: Use external Java Script.
• CSS: Combine external css.
• Caching: Leverage browser caching.
• Downloads: Parallelize downloads across hostnames.
• Server & Database: A stress test needs to be
conducted on your server and database by the
developer, to work on the needed fixes.
I also recommend asking your host for more space, or
for a dedicated server if you have the budget.
@maisabusalah
31. SEO Recommendations - 2
Indexing:
• Language: Instead of Google translate API, translate the
pages.
Rule: You need to have different URLs for the different
languages.
• External Links/Backlinks: You need to get external sites
to link back to you with your targeted keywords (like
blogs, news sites, magazines…etc.).
• Internal Links: You need to use title tag for links.
Rule: title tag for link = title of destination page. Use [Next
– Previous] in your item pages, to strengthen the
interconnection of your pages to give them more
exposure for both visitors and search engines.
• Keywords for the homepage: recommended keywords
in a separate slide.
@maisabusalah
32. SEO Recommendations - 3
• Titles of Pages: Each page should have a unique title. Also
make sure that Arabic and English pages will have their
respective language and will not share the same.
Rule: In category page, I recommend adding more to the title,
example: instead of bitsy buttercup, bitsy butter cup
boutique. In item page, attach the category to the end of
the title.
• Descriptions: You need to add description tag to your
pages, that is unique to each page.
Rule: description for homepage = description of site.
Description of item page = description of item. Description
of categories & other pages = title of page. If there’s
pagination, use page number in the description.
@maisabusalah
33. SEO Recommendations - 4
• Images: All images should have alt image attribute to
describe that image.
• Flash: You need to either replace flash with dynamic
html or push it down and minimize its size to give
exposure to your most important item in the homepage
– The Call to Action, or what you need your visitors to
do.
• URLs: You should have friendly URLs in your site, and
never have duplicate URLs sending to the same page.
Rules: Use SEO modules in Joomla and make sure that it
will change all urls to SEO friendly ones.
Use 301 redirect to redirect all duplicate URLs to a
unique one.
@maisabusalah
34. SEO Recommendations – 5
• XML Sitemap: you need to have 2 xml
sitemaps for both your site pages and images.
Once done, it needs to be submitted to google
webmaster tools.
Rule: the sitemap needs to be automatically
updated using a cron job from the server.
• HTML Sitemap: You need to have an html
sitemap page that is linked from the footer of
all of your pages.
@maisabusalah
35. SEO Recommendations – 6
Indexing & Usability:
• Homepage: Your homepage is what will make visitors from SE. So
this is critical for both: Search Engines and Visitors from Search
Engines.
Rules:
You need to add more descriptive content to your site. I recommend
revamping the page where you minimize the header and remove
the flash and focus more on a descriptive paragraph with an image
and a big call to action. If you need your visitors to buy, they need
to see that on top from the first second.
Use the recommended keywords in your description tag, descriptive
paragraph, site slogan and alt image for your logo.
Use alt tag for your logo and make it your H1 tag.
Your H2 tag will be your descriptive paragraph.
Your H3 tags will be the names of your categories.
Example: http://www.adorable-kids.com
@maisabusalah
37. Facebook
• Your facebook page likes the needed number of fans and engagement. So, I’ll give
you some tips to maximize your audience and optimize the engagement.
1- Get personal: In addition to the variety in posts, try to add more personal posts
from your life, your friends, customers…etc.
2- Use more pictures: Use images for your employees, guess game for the name of a
dress …etc, and always link back to your site to increase the traffic.
3- Run a contest: probably a guess game for the items that you sell, and the winner
will get a free item for his/her kid. (There’s an app in facebook for contests).
4- Add more fun to your page: add more funny posts/images to your page.
5- Listen & Crowd-source: Get your fans to post stories of the type of clothes they
need for their kids, their pain points and anything else they might suggest. Involve
your fans in product decisions (using pulls & comments).
6- Use more videos related to your industry.
7- Try to communicate with your fans through your personal profile.
8- Share tips, tricks & helpful information and not only links and posts from your site.
Remember that you are the expert in your industry.
@maisabusalah
38. Twitter
• First of all you need to decide whether your account is a personal
account of a business/brand account. Currently it’s a mixture .
• If you’re going towards a brand account, you need to change the
name on the handle and the bio of the account to clarify that. Your
logo needs to be utilized as well.
• When tweeting, don’t hashtag all words. Focus on one or 2
hashtags in each tweet.
• As in facebook, listen to your audience, and try to engage more
with them.
• Get other twitter accounts (like anazahra) to follow your account
and mention it more often.
• Put quick tips and tricks about kids fashion, do’s and don’ts…etc.
• Put videos and photos for information related to your industry.
• Tweet in Arabic and English.
• Test and re-iterate.
@maisabusalah
