Well, many of you have learn't about material design and have seen guidelines that come along with it. We have closely looked and worked on many aspects of material design, tested and iterated many times over the numerous opportunities that it brings. And, we have a lot to share around the niche. Our presentation sheds some light on why this remarkable design language is of importance to designers, developers and entrepreneurs.

2. +16503535795

3. New physics and Animations
Material design’s physics and animations are very consistent to ensure
minimum cognitive load
Material design induces natural triggers that involves lesser user of
brain, and mainly relies on optic nerves and cerebral cortex. Cerebral
cortex stores our natural triggers.
That often results in lowest cognitive loads, sometimes as low visual
recognition loads as animals have.
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4. A can of coke placed on the tip would naturally fall if pushed. Physics behind
material design was made by these simple yet natural rules.

5. Suitable for continuously changing form
factors
Roboto’s
mechanical
skeleton was
developed
specifically for
digital screens,
which allows it
look elegant
and clear in all
screen sizes.
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6. It uses surfaces and shadows to convey the
structure3

7. It makes your application work cross-
platform4

8. Material design means, no more iOS first
Instagram for iPhone Instagram for Android
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9. A material design concept of Instagram. It is remarkably different from
the current design.

10. Brenden Mulligan, CEO Cluster app on his blog
shares “We felt like we were designing the first
Android app that ever existed”
Old Clusters designs: For which Brenden cites “Copy
the iOS app and convert anything super iOSy to how it
should look on Android”

11. Design guidelines for material design

12. Material design of Cluster

13. It restores UI/UX to infancy
Material design brings a lot to the desk, many of which is untouched
and new to even the most experienced designers. It is predicted that
many will fail in mastering material design. It is the right time for new
talented designers to showcase themselves, and savvy designers to
monetize over it.
We have seen even Google not being consistent initially about the
implementation of hamburger button and its animation. This ambiguity
can still be seen at
http://www.google.com/design/spec/animation/delightful-details.html
The animations are partially covered by the expanding menu.
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14. It makes content adapt to different canvas
sizes7

15. With material design, user won’t feel moving
between two completely unrelated pages8

16. It even supports old android devices and
operating systems
According to Google, Material design was tested initially on the older versions
of Android and subsequently ported to newer versions.
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